SEM Basics for Effective Business Promotion

SEM can be defined as a method to increase business promotion of a website through search engine. It is the most effective way to generate leads and gain audience.

SEM can be done by two methods:

1. Organic listings.

Using selected keywords and phrases so that a website’s pages will rank high on result pages

2. Paid listings.

Listings are guaranteed to appear in a search engine result page, with higher ranking obtained by paying more than other advertisers.

• Keywords

Keyword selection and optimization is the important factor in SEM procedure. Optimizing keywords touches every aspect of your SEO marketing efforts and results in better business promotion.

Following things should be considered for Keyword selection and optimization

1. Relevance of the keyword

The keyword should be appropriate to your business and must describe or give an idea about your business.

2. It should be unique and trending which can attract the crowd to your business.

3. Research tools:

Use of various tools that are available on the internet should be made in order to decide an effective list of keywords for better business promotion.

4. Placing of keywords in blogs

Keywords should be placed on a webpage in such a way that they are noticeable enough to the user. One should not overuse the same keywords as it becomes annoying to the user.

5. Rules for using keywords in blogs

The content writer must group the keywords into primary, secondary and tertiary keywords

Primary: 1 keyword

Must be used 6 to 8 times in a blog

Secondary: 2 keywords

Must be used 4 to 6 times in a blog

Tertiary: 3 to 4 keywords

Must be used only once each

• Pay per click:

It is a way of buying visits to your site, rather than attempting to earn those visits organically.

Every time our initiated product promotion ad is clicked, sending a visitor to our website, we have to pay the search engine a small amount of fee. When you pay for the click your money is buying you the reach. After all, the visit is worth more than what you pay for it.

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements that are displayed. Every time a search is initiated, Google digs into the pool of Ads and chooses a set of winner sites to appear in the valuable ad space on its search results page.

• Targeting:

The target audience refers to the specific group of consumers most likely to want your product or service. This is the group of people who should see your ad campaigns.

Target audience can be segmented on the basis of age, occupation, geography, gender, etc.

To find the correct audience, the business promotion team must carry out a thorough market research about the segmentations of target audience. This can be carried out through social media, e-mail marketing, local marketing, etc.

The product launch, product design, etc. factors should be decided by considering the target audience.

The Product promotion strategies should be designed in such a way that it attracts more and more customers who actually are interested in buying your service/product.

• Uniqueness

The business that you are about to promote through Search engine Marketing should be unique enough to attract the audience out of curiosity.

The marketing strategies can play a vital role in the success of the business. Some unique and eye-catching business promotion techniques help to gain more leads.

Some tactics that can improve and boost your business promotion are:

• Attractive graphic designs that you post on social media

• Try various trends that include audience engagement (for eg. Instagram reels)

• Try collaborating with social media influencers to increase the reach of your business

• Host giveaways, declare special offers through social media to increase audience engagement

• Effectiveness:

The effort that is taken to promote your presence through SEM should be tracked so as to measure the effectiveness of the business promotion.

There are various things that can be noted as a market research and used for further product promotion. To track the results there are various tools available on the internet which can give you a report regarding engagements by the audience.

If various business promotion methods were used, this analytical study should be able to tell which method was most effective to generate leads.

These were the basic points that should be considered for DIY business promotion through Search Engine. UPMIUP has an experienced team which carries out these processes efficiently to promote your business. It is a social media platform which allows you to promote your business through fun online contests.