Search engine optimization: The way to the TOP 10 of the SERPs (Ⅰ)

Table of contents

• What is search engine optimization?

• The relevance of SEO for your business

• Onpage and Offpage Optimization: The Two Basic Parts of SEO

What is Onpage Optimization?

What is Offpage Optimization?

• What are the measures?

Onpage optimization measures:

Offpage optimization measures

• White Hat and Black Hat - between morality and the edge of legality

• 9 steps of search engine optimization in practice

Step 1: Find keyword

Step 2: Check indexed URLs

Step 3: Design value-added content

Step 4: Customize metadata

Step 5: Make URLs understandable and clear

Step 6: Do link building

Step 7: Create security

Step 8: Optimize loading time

Step 9: Monitoring and controlling

• What are the goals of search engine optimization?

• Conclusion: Search Engine Optimization - A Process Worthwhile

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What is search engine optimization?

Search engine optimization (SEO) includes all measures that improve the ranking of your website in the search engine results pages (SERPs) for a specific search term or keyword. Various measures contribute to the optimization of individual sections of your website. For example, you can optimize the user experience and performance of your website in the organic search results. To exploit the full potential of your website, you should include all measures and all sub-areas.

We divide SEO fundamentally into two subareas: On-page and off-page optimization.

Onpage optimization (Onpage SEO) includes all measures for technical improvement, content improvement, design and user experience.

Offpage optimization (Offpage SEO) includes all measures that have an influence on the ranking position in the SERPs outside of your website, such as backlinks.

All measures have a common goal: to meet the search engines' ranking requirements with unique content, thus standing out from the competition and landing in the top 10 SERPs with your own content.

The relevance of SEO for your business

The question of why search engine optimization is so important for a company can be answered easily: For most digital users, the search engine is the first place they go to get information. Thus, it is the most common way to get to the right website. Users are looking for information of all kinds - from knowledge questions and product details to sports results and weather forecasts. One thing is certain: Users place the greatest trust in the first pages listed in the organic search results of Google and others. Conversely, this means that in order to be perceived as relevant by potential customers, it is necessary to get into the top 10 of the SERPs. Here, it is possible to differentiate even further: Above all, the top 3 search results are clicked on more often than average. This has even been proven in eye tracking studies, in which the view of participants on the first page of the search results on Google was analyzed.

The initial results receive the most attention.

The first results get the most attention. And this is independent of whether users use Google, Bing or other search engines.

The higher the rank in the search engine results, the more users reach your content. This in turn increases the click-through rate as well as the traffic and promotes new customer acquisition as well as increasing the conversion rate. The key to a high click-through rate is therefore professional search engine optimization with a well-developed SEO strategy that creates as much visibility for the website as possible.

SEO is especially relevant for the following companies:

• Online stores

• Services

• Local suppliers who want to dominate the local market

Tip:

When does search engine optimization make sense? SEO is not only useful when your content does not appear in the SERPs, but also when it does:

• your website appears in the SERPs, but still has low traffic and a low conversion rate

• your website is visible, but does not appear for the relevant search queries

• your website goes down in the ranking

• you have been penalized by Google