Saudi Arabia Beauty & Personal Care Market Expected to Reach USD 6.4B by 2033, 3.7% CAGR

Saudi Arabia Beauty and Personal Care Market Overview

Market Size in 2024: USD 4.6 Billion

Market Size in 2033: USD 6.4 Billion

Market Growth Rate 2025-2033: 3.7%

According to IMARC Group's latest research publication, "Saudi Arabia Beauty and Personal Care Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Saudi Arabia beauty and personal care market size was valued at USD 4.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.4 Billion by 2033, exhibiting a CAGR of 3.7% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Beauty and Personal Care Market

Personalized Beauty Solutions: AI-powered algorithms are revolutionizing personalized product recommendations and skincare routines by analyzing vast datasets of user behavior and preferences, enabling customized beauty solutions that cater to individual skin types, concerns, and cultural preferences specific to Saudi consumers.

Virtual Try-On and Augmented Reality: Advanced AI-driven AR technologies are transforming the shopping experience through virtual makeup trials and skin analysis tools, allowing consumers to test products digitally before purchase, with AI holding a 39.56% market share in Saudi Arabia's beauty tech segment as of 2024.

Smart Skin Analysis and Diagnostics: Machine learning algorithms are providing sophisticated skin diagnostic capabilities through smartphone apps and in-store kiosks, analyzing skin conditions, recommending targeted treatments, and tracking progress over time, supporting the growing demand for skincare and wellness products.

Automated Beauty Content and Marketing: AI-powered content creation and targeted marketing platforms are helping beauty brands connect with Saudi Arabia's 35.10 million social media users (94.3% of the population), delivering personalized beauty content and influencer-driven product recommendations that drive consumer engagement.

Supply Chain and Demand Forecasting: Intelligent AI systems are optimizing inventory management and demand forecasting for beauty retailers, reducing stockouts and improving product availability across Saudi Arabia's diverse regional markets, from premium stores in Riyadh to mass-market outlets in rural areas.

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Saudi Arabia Beauty and Personal Care Market Trends & Drivers:

Saudi Arabia's beauty and personal care market is experiencing robust growth driven by the kingdom's predominantly young population, with a large proportion of consumers under age 30 who are highly connected to social media and digital platforms. With 36.84 million internet users (99.0% penetration) and 35.10 million social media users (94.3% of total population) as of 2024, digital engagement and influencer marketing are significantly shaping purchasing decisions and fueling interest in global beauty trends and premium products.

The economic diversification under Vision 2030 is driving increased disposable income, particularly among middle and upper-middle classes, enabling consumers to invest in high-quality and luxury beauty products. Cultural shifts, including rising women's participation in the workforce and changing beauty standards, are expanding market opportunities. The historic milestone of Moonglaze becoming the first Saudi beauty brand to launch at Selfridges London in December 2024 demonstrates the growing confidence and international recognition of Saudi beauty entrepreneurship.

The expansion of retail infrastructure and e-commerce platforms is making beauty products more accessible across the kingdom, with Nice One Beauty's planned IPO in December 2024 aiming to raise SAR 1.21 billion ($322 million) highlighting the sector's growth potential. The increasing demand for premium, organic, natural, and halal-certified products is driving innovation, while regulatory improvements by the Saudi Food and Drug Authority (SFDA) in September 2024 are enhancing consumer confidence and market accessibility for both local and international beauty brands.

Saudi Arabia Beauty and Personal Care Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

Personal Care Products

Cosmetics and Make-up Products

Category Insights:

Premium Products

Mass Products

Distribution Channel Insights:

Specialist Retailers

Hypermarkets/Supermarkets

Online Retailing

Others

Breakup by Region:

Northern and Central Region

Western Region

Eastern Region

Southern Region

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Recent News and Developments in Saudi Arabia Beauty and Personal Care Market

December 2024: Nice One Beauty, a leading beauty care e-commerce platform in Saudi Arabia, announced its IPO launch in Riyadh, aiming to raise up to SAR 1.21 billion ($322 million) by offering 34.6 million shares (30% of share capital) at SAR 32-35 per share.

November 2024: Moonglaze, the beauty brand founded by Saudi influencer Yara Alnamlah, made history as the first Saudi beauty label to launch at Selfridges London, marking a significant milestone for Saudi beauty entrepreneurship on the international stage.

September 2024: The Saudi Food and Drug Authority (SFDA) updated the "Guidelines and Requirements for Cosmetic Products Listing" to enhance consumer awareness and improve access for both local and international beauty brands through the unified online system (GHAD).

Competitive Landscape:

The competitive landscape includes major international players such as L'Oréal S.A., LVMH Moët Hennessy Louis Vuitton SE, Coty Inc., The Estée Lauder Companies Inc., and Unilever, alongside growing local brands that offer culturally-customized products. The market is characterized by intense competition across specialist retailers, hypermarkets, and online platforms, with growing demand for organic, halal, and clean beauty products driving innovation and new market opportunities.

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