Rising Mobile Penetration and Affordable Services Propel Global MVNO Market Growth

The global MVNO market was valued at USD 79.2 billion in 2023 and is expected to grow at a CAGR of 8.8% during 2024 - 2030. This is ascribed to the surge within the penetration of mobile devices and call for low-value cell services; speedy increase within the want for triple-play offerings in growing nations; and a growth in the requirement for high-speed net connectivity.

While conventional, complete MVNOs accounted for almost all of the MVNO marketplace revenue throughout the historic duration, new players are entering the marketplace with the primary attention on cost-added offerings. Banks, cell phone vendors, supermarkets, media organizations, and other entities have entered the marketplace with new MVNO business fashions. These players are giving a stiff competition to the existing players in phrases of cost differentiation.

In current years, cloud deployment has won big traction, with numerous MVNOs deploying solutions on the cloud for their operations. However, just a few MVNOs have deployed cloud technologies on their infrastructure. Thus, the cloud deployment of answers is expected to stay a driving element for the marketplace inside the years yet to come. A massive number of mobile operators have shifted closer to flat network structure for the reason that introduction of long-time period evolution (LTE), 4G, and 5G requirements.

Key Insights

• The prepaid category is projected to advance faster over the projection period with a CAGR of more than 9.3%.

• Growth driven by consumer preference for customizable pay-as-you-use plans.

• Postpaid category held a larger revenue share in 2023.

• Expected to dominate due to no upfront payment requirement.

• Consumers receive a monthly bill based on service usage with postpaid plans.

• Unlimited service provision and roll-over of unused data boost market growth in postpaid category.

• Discount category accounted for over 35% revenue share in 2023.

• Expected to maintain dominance due to rapid digitization and rising customer engagement.

• Surging need for MVNO solutions in small and mid-sized enterprises contributes to growth.

• Declining costs of telecom services due to increasing competition support the discount category.

• Cellular M2M category will witness the fastest growth during the forecast period.

• Growth driven by increasing usage of cellular connectivity in various devices, including automobiles and vending machines.

• Advancements in 3G M2M technology and extension of mobile network coverage boost this category.

• Initiatives by MVNOs to expand service range further support cellular M2M market growth.

• Consumer category holds higher revenue share in 2023, expected to maintain position.

• Rising mobile network subscribers and device penetration drive this category.

• Surging usage of data-intensive applications like internet browsing and video streaming.

• Investments made to improve network coverage and increase mobile broadband connections.

• European market accounted for around 45% revenue share in 2023, expected to maintain dominance.

• High adoption rate of advanced technologies, infrastructure development, and presence of numerous MVNOs contribute.

• Increasing adoption of integrated services like VoIP supports regional market growth.

• APAC market will witness fastest growth, attributed to collaborations between industry players and mobile phone manufacturers.

• Germany is the largest market in Europe with a large number of MVNOs (140 presently), supporting market growth.

• Vodafone Germany announced plans for nationwide coverage of its 5G SA network by 2025, contributing to market expansion.

• 5G SA network functionality is crucial for delivering advanced 5G use cases, cited as most important for enterprise success by operators.

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