MOBILE MARKETING

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Email Marketing

Email is one of the most effective method that businesses use to reach out to their target audience. The first thing that companies do is send an email with a subject line (for example “we are hiring”) and then they deliver the email to their subscribers. Here are some tips for sending emails using Medium as your email platform.

Keep track of incoming emails

To know what emails are sent from your business account, check the email notification panel. On mobile devices you need to tap on notifications tab (the blue rectangle). There you should see all incoming emails from the emails you have been tracking across multiple platforms.

Send relevant and valuable email content

It is common practice for companies to send their email campaign content via social media channels like Facebook, Twitter or LinkedIn. However, this does not mean that your company can only send email content on these platforms. It depends on the country where you run your business, and that has nothing to do with the email”s quality nor whether it contains any value to your users. A good email campaign is about providing valuable information and advice that solve problems for people. In the email campaign, remember to include product updates, new services or features that will help improve your customers success. You can also use personalization elements such as price discounts on email and then add specific sections like deals and deals sections on email.

Sending newsletters through Telegram, Google Hangouts etc.

In India, there are numerous Telegram channels (like @tmux.in). Each channel has its own unique features like chat room, webinar, live streaming, video-on-demand, etc. Many organizations have started creating telegram channel and publishing their newsletter within the channel so as to capture more subscribers. If that is not enough, many small business owners create their own T.in and start distributing their newsletters to their followers. This increases your revenue and gives you insights into how your business is performing. We all now know why WhatsApp has become mainstream, because it allows us to communicate to our friends and family wherever we go. Similarly, email campaigns work well when targeted right on the email platform because of the high bounce rate of the mail campaigns which makes email campaign ineffective for them.

Send coupons directly in SMS

Couponing is another technique that works perfectly for mailing list campaigns because the recipient gets notified at the time of delivery. Coupons are sent by delivering special offers like free shipping, loyalty points, etc.

Create custom segmentation and target an email campaign using AI

There are a number of various algorithms available for email segmentation and targeting of your email campaigns. Some popular algorithms used for email campaign segmentation include:

Breadcrumbs — Briecrumbs is a simple approach that defines keywords based on the email content. Using this algorithm for email segmentation would be easy. One can choose to send promotional coupons and giveaways that are based on customer behaviour, or those who bought a product from your website.

Bayesian Classification — Bayesian classification aims at making email campaigns more precise based on the email contents. For instance, if emails are sent to customers who have opened up a new account and then clicked to buy an item, one email might get better targeted than others. The model uses binary classifiers like Support Desk, Dealers, Referrer Programs, and Help Desk, which helps you build a personalized email campaign, depending on criteria you have set yourself. It is always recommended that you select the best model for your brand for your email campaign.

Conversational Data Processing — Instead of manually entering every conversation data of each subscriber, you can collect conversational data of each user and then use clustering algorithms like K–Means clustering or Jaccard clustering to group similar names, emails, and phone numbers into separate clusters. Then, you can send personalized emails to each email in this cluster segmented network of users for further action. With Conversational Data Processing (CDP), your team no longer have to build the entire infrastructure for collecting data and developing reports. All they have to do is to install CDP on your email management tools, and then enable it on your email campaign configuration. So, why not let artificial intelligence help you segment your email network?.

Enrich the email campaign with natural language processing (NLP)

With Natural Language Processing (NLP), there is no human being involved and instead you use AI to understand the words in text messages and then you can send out custom email campaigns that your subscribers would love to receive. NLP enables intelligent and automated email campaign development, for email marketers, especially for B2B marketers. When you send emails, you must follow few important steps. First, you must make sure that your email content matches the tone of the sender. And, second, you need to ensure that your email campaign consists of complete and valuable information. So, that means you must put effort and make sure that your email campaign provides both value and value. That allows email marketers to send personalized emails that provide value to your subscribers and eventually leads towards generating leads for your business.

Conclusion

All of you are familiar with the terms of email strategy and email campaign strategies. But if you are looking forward to drive more leads and generate more revenue for your business, you should consider outsourcing some of your email campaign tasks to professional developers. You can hire reliable developers to build the email campaign templates, emails templates, email service templates, email funnel templates, email copy templates, analytics dashboards, e-commerce templates, landing pages templates, CRM templates, online store templates, etc. These professionals will create you an engaging email campaign for your business. That way, you can easily build a successful email campaign with minimal investment. They will also develop your email campaign templates, so they can easily maintain your email campaign.

You can read blog posts on blogging services and the same information can be applied in other aspects of your business. As you can see online shopping is something that everybody is trying to implement. Businesses want to achieve better conversion rates and to keep sales coming back. To achieve this goal, marketing teams come up with different ideas like promotion of particular products or events, product promotions. People love to receive rewards and gifts, but the reward they are getting is nothing compared to the amount of money that they are paying for. Those who want to grow their business should consider setting up their email campaign campaign along the lines of incentives and rewards. Not only would it help promote your business as you can engage with more new subscribers, it also gives your email campaign a more personalized touch because you could personally interact with your subscribers.