Migrating to A New System: What Could Possibly Go Wrong When You Change Your e-commerce Platform?

The expanding e-commerce industry offers an exciting window of opportunity for development. Platforms like Shopify, Magento, Shoplazza, etc., have one-click migration options to help store owners reduce their time and money when switching e-commerce hosts.

However, it also brings new challenges. The objective is to increase conversion rates while improving your consumers' online purchasing experience. Yet the pace is quickening, and customer demands are changing all the time.

With that in perspective, we've collected a list of the most common e-commerce issues online store owners may experience when switching to a new e-commerce platform.

1. Modern Tech & Web Development

It is critical to have a website that is accessible, has high-quality content, and delivers a smooth user experience. Make it as simple as possible while providing all of the information your customer requires to feel comfortable closing the transaction. Then utilize that knowledge to develop and expand the capabilities of your website. Gathering and assessing abandoned shopping carts, for example, can aid in the identification of problems and developing innovative solutions.

Examine innovative technologies like augmented reality, virtual agents, and voice e-commerce to see how they may be used to improve your website or app. As a result, consumer experiences become more seamless and engaging in whole new ways.

2. Delivery Options & Availability

Switching to a new e-commerce platform can trigger problems like shipping rates and delivery methods, which are important to online customers. Most customers care about how quickly you deliver items. A poor shipping experience can have a huge negative impact on your business.

When it comes to shipping orders, e-commerce companies compete on customer experience. Even if shipping is free, buyers want their items to arrive as soon as possible. The customers expect delivery within a week, regardless of the shipping method employed.

To calm your customers, choose carriers that can monitor and give you updates when your package is dispatched, on its way, nearing its destination, and when it will be delivered.

3. Responsive to Mobile Devices

Another problem is that the platform should be mobile-friendly because most people shop for products online using their smartphones. However, some may prefer to utilize a desktop or iPad.

Using various channels for product promotion and distribution might assist e-commerce website owners in increasing sales. Shoppers may benefit from omnichannel commerce by purchasing items across channels and enjoying a smooth shopping experience.

4. Lack of Clarity

The most significant problem for retailers in deploying business strategy or omnichannel is inventory transparency and navigating every consumer individually. The objective is to leverage consumer data to continuously enhance the user experience and make it seamless and personalized.

5. Inappropriate Return/Refund Policy

The return policy is a vital element for an e-commerce business owner. If you are transferring to a new e-commerce platform, you must verify and strike the right balance between having a comprehensive return policy and minimizing return expenses.

Whatever regulations you decide to implement for your e-commerce site should be based on the buyer's convenience and fair return fees. People will be hesitant to purchase from your store if they feel you discourage them from returning the things. While free returns may sound enticing to end-users, you should consider all possible return postage scenarios when creating return and exchange policies.

Consumers are generally at risk while shopping on the internet. Nobody wants to suffer from products that don't satisfy or are compromised when they get them. Consumers in several countries have the right to return things purchased online within a specific time frame. You may also create your own set of return and exchange policies. Avoid being overly rigorous since this will irritate your consumers in the first place.

(Contributed by Muhammad Zeeshan & Hermes Fang)