Marketing strategies to prepare your eCommerce store for the Black Friday sale

The biggest shopping days for online retailers are quickly approaching. This year 2020 has created a different impact. With this pandemic and the practice of social distancing, shopping via mouse-clicks and thumb scrolls are likely to outweigh in-store purchases this year. As an online store owner, you might have prepared your store for the big day. This article guides you with some of the best marketing strategies that could help you to experience good results for this Black Friday 2020.

Check out the methods to skyrocket your revenue for this BFCM. Configure the best suitable ones or even missed ones to enhance your eCommerce store.

Marketing strategies to prepare your eCommerce store for BFCM 2020

The below listed are some of the strategies that help to leverage your sales for this Black Friday 2020,

1. Offer eye-catching discounts
2. Reward your customers
3. Send coupons to avoid cart abandonment
4. Send attractive and personalized email notifications
5. Enable up-sells and cross-sells at your store
6. Display growth-based popups
7. Use Social Proof
8. Prepare your social media profiles.

1. Offer eye-catching discounts

Offer your customers attractive deals and discounts by understanding their expectations. Discounts can bring in great impact on your sales and conversions especially during the big sale. The world of eCommerce issues a wide variety of extensions and plugins to configure different variations of discounts that could help in your store’s development.

One of the best discount plugins - Discount Rules for WooCommerce. This plugin allows you to create both simple and complex discounts at your store. You can easily Configure dynamic pricing and advanced discounts to your store and nail your selling this WooCommerce Black Friday 2020.

This discount plugin not only helps in configuring dynamic discounts but also to display the ongoing discounts in more creative and attractive ways,

• Displaying the discounts on a discount bar
• Creating a sale page
• Displaying strike out price
• Trigger promotional messages for the upcoming discounts and more.

Configuring and displaying discounts at your eCommerce store is quite simple and efficient with the discounts plugin. Plan, configure and enjoy your Black Friday sale.

2. Reward your customers

Everyone likes to be recognized for their contributions, your customers expect the same from you. Reward your customers for every action that they form at your eCommerce store. This would encourage your customers to purchase more from you simply to avail the rewards. This feature of rewarding your customers would increase customer loyalty and customer base at your eCommerce store.

The digital world has various extensions to configure the reward system at your online store. One of the salient reward system plugins - Loyalty Points and Rewards for WooCommerce allows you to reward customers for completing a purchase, for submitting a review, or for referring a friend which sounds attractive. The plugin has a salient feature - the launcher widget that displays customers’ earned points. Reward your customers and increase the customer encouragement at your store for this Black Friday.

3. Send coupons to avoid cart abandonment

Cart abandonment is one of the serious issues faced by an eCommerce store. Carts get abandoned when the shoppers get distracted or when they face any technical issues. As a store owner, you are bound to face these situations during the seasonal sale even if you run an optimized store with an easy checkout process.

Recovering abandoned carts is crucial for the development of an online store to have a stabilized growth. Over 17.6% of shoppers who abandoned their shopping carts returned to make a purchase soon after receiving follow-up emails.

The best method to overcome this situation is to send follow-up emails sequentially. Make it a point to feature the final follow-up email with Next Order Coupon. The coupon helps in grabbing the customers back to your eCommerce store. When a follow-up email is sent with an attractive heading and discount coupon you can experience efficient results at your store. This strategy can be implemented with the Retainful plugin that triggers timely cart recovery emails efficiently with coupons for your customers’ next purchase.

4. Send attractive and personalized email notifications

Reaching your customers with a personal touch has been recognized as one of the effective methods to grab customers’ attention and guide them to complete their purchase at your store. This method helps you to understand your customers’ need and offer them a customized solution which would urge them to come back and complete the purchase. Sending personalized order status emails and transactional emails is a key feature of order fulfillment.

Personalized emails improve your brand identity and increase conversions at your eCommerce store. It also helps in building a strong relationship with your customers and also in the development of your business. There is a wide range of email decorator tools with which you can customize your store’s emails professionally but with a personal touch. The plugin Email Customizer Plus for WooCommerce can send elegant email notifications to impress your customers with their in-built drag and drop editor. Attract more customers with a personal touch for this Black Friday 2020.

5. Enable up-sells and cross-sells at your store

Do you want your customers to purchase more than what they want? Then, the strategy of upselling and cross-selling can urge customers to purchase more from your store. Display related products and premium versions of purchasing products especially before the checkout.

This method takes full advantage of selling more. You can even combine 3-4 products that would work together and offer the combo package a discount in total. These kinds of promotions work well during the big sale

Skyrocket your revenue this Black Friday 2020 by making your customers add more to their shopping carts.

6. Display growth-based popups

In general, customers consider popups to be an interruption amid their shopping. But, when you display goal-based popups your results are different. It is a strategy to attract customers who are about to leave without purchasing from your store. It is also an intellectual method to help your visitors and customers to find out your deals or sale page.

The exit-intent popups work for a purpose by helping you to win customers. Exit-intent popups can tackle two situations at your store,

• When a customer is about to leave and
• To handle the insubstantial value of visitors at your store.

Trigger your customers using popups with attractive discounts and make the deal for the day. This feature also helps in reducing cart abandonment at your eCommerce store. The plugin Optinly can help you to build growth based popups through which you can increase your store’s email list and cart value for this Black Friday 2020.

7. Use Social Proof

Social proof is often used by eCommerce markets as a way of increasing their sales. Social proof is referred to as a physiological phenomenon where we believe other’s actions/services to be more appropriate. ECommerce social proof help your customers to get more reviews on the product before making a purchase.

Social proof can be implemented in various methods like displaying your product reviews, testimonials, video testimonials, and more on your shop page. This will grow your brand identity and increase the trust in you.

Equip your eCommerce store with a suitable method of social proofing and grab more customers’/visitors’ attention for this BFCM 2020.

8. Prepare your social media profiles

Promote your deals and offers in your social media accounts with attractive images to grab attention faster. Your social media profile is where your customers can easily validate your authorization. It is essential to keep it to the mark. Prepare your social media page with the deals and offers for the BFCM 2020 sale. Make sure to integrate your store with social media platforms to showcase your quality. This step would help to increase your sales and conversions.

As an eCommerce marketer, you know it is essential to prepare your store for the big sale at the earliest. It is not possible to configure all the strategies as it may result in a cluster. For your convenience, we have summed up and explained some of the best strategies that could bring better results for this BFCM 2020 sale. Give a try to the above strategies and enjoy the Black Friday sale.

Happy Selling !!!

Wishing your Good Luck.