Latest Stories
Most recently published stories in Journal.
Why Exhibitions Will Matter in 2019 and Beyond
The digital age has brought with it a whole wealth of conveniences for both brands and consumers, and has revolutionised the way in which the two interact and engage with each other. However, this does not mean that the importance of face-to-face interaction is set to recede any time soon.
By Jeff Nevil7 years ago in Journal
5 Ways Working Retail Can Make You Hate the Holidays
1. You hear the same songs over and over. Every retail store has a certain playlist that plays on repeat 24/7. But as soon as Halloween is over, that playlist turns into a Christmas playlist and you either hear songs by Mariah Carey or some guys from the 1950s. At some point you find yourself singing the songs even though you don't want to. Other times you're just doing your job with a soulless stare and a nosebleed happens. The worst part about the holiday playlist is that it plays for November AND December. Then you start to hear it in your dreams.... "Rudolph the Red-Nosed Reindeer" distantly echoing in your sleep... you can't escape it.
By briana okay7 years ago in Journal
Branded as a Rat
This is the kind of story that gives top executives of any service-oriented business today nightmares! In our age of social media, it only takes one story, one post, one video, or one picture to possibly sink your business! One bad customer interaction or one disgruntled employee's action can become a viral video in an instant. Literally, this can place your business—no matter the industry, no matter the size, no matter the location, no matter of anything—instantly on the defensive, and if that story doesn't kill your business, it could well cripple it or at least make a huge dent in the firm's top and bottom lines. And that damage can be lasting for an indeterminate amount of time in the consumer mins. Indeed, there will be some consumers that you may never be able to reach after one of these incidents.
By David Wyld7 years ago in Journal
Marketing Socks for Good from the Big Easy
As a management professor and consultant, I can safely say that one of the waaaaaaaaay most overused—and overwrought—terms in business today is social responsibility. Companies will go out of their way to tell you all about whatever good they are doing to show just how socially responsible they are. And oftentimes, they will spend as much or more on advertising and promoting the good things they might be doing than on the actual good things they are doing.
By David Wyld7 years ago in Journal
Writer's Block
I wish that I could say that I've been doing nothing but writing for the last few months, but I've found myself having to take time off from writing. Stress and life keep getting in the way for one reason or another, and I find myself sitting down in front of my laptop, and being physically unable to write. The problem with this is that I'm nearly halfway through my first real attempt to write a novel, and I can't help but think to myself, "Can I really do this?" or "Who would want to read anything I've written?"
By Jessye Gould7 years ago in Journal
Does Money Affect Artistic Integrity?
I always had a preconceived notion of what a starving artist is all about. Recently my perspective has changed a bit after pondering about arguments from tons of artists out there that want to be paid for their work. There’s nothing wrong with being paid for your art and I think it’s great that people get paid for their art but does this affect the artistic integrity of the artist’s work? Artists can be paid in a variety of ways so sometimes the circumstances of the exchange of money for the art plays a large part in determining the integrity of the work. We’ve seen in the past that many artists have been able to juggle money and art successfully. It’s definitely not for everyone though.
By Brian Anonymous7 years ago in Journal
11 Useful Places to Look for Your First Remote Job
To survive in the long-run, freelancers establish their authority by building a brand and registering their freelance business. In their free time they build up their portfolio and invest in setting up their virtual and physical workspace. Freelancers manage their own time and are free to choose who they want to work with and set their own price.
By Lovelli Fuad7 years ago in Journal
Uber Me to the Hospital, Stat!
It is one of those great juxtapositions of the modern age, where classical economics meets social media. And yes, they can agree! That's why as a management consultant/professor, one of my all-time favorite expressions comes from Gary Vaynerchuk, who has updated and put his own twist on Adam Smith's famous notion that the "invisible hand" of capitalism works to sort out "things" as they apply to business and economics with his now famous (well, not as famous as Adam Smith), but growing idea that "the market is the market."
By David Wyld7 years ago in Journal
