Keyword Research: All you need to know [2020]

You may know that keyword research is one of the necessary SEO tasks. But the thing is, Are you familiar with keyword research? And what you do after finding the right keywords? In this article, you will know the whole process step by step. Cheers!

Before we start in detail, let’s take a view at basic terms used or connected to keyword research.

Keywords: Keywords are those words that a user type into any search engine to find specific information on the internet. Keywords are the doorway that leads the user to the organic search results and eventually, to the website where they find what they are looking for.

Keywords research: it’s the process of finding phrases people are using to search for information over the internet.

In simple word, it’s about to get known the language of your potential website visitor and by using these stats you can optimize your website content.

Finding keyword: First of all, you have to select a niche on which you are willing to work or niche that fits your business. Keyword research helps you understand what your customer is searching about product/service you are selling/offering.

Let's say you have a commercial cleaning business, you will find peoples that are looking for cleaning service in their area and maybe use keywords like:

• Cleaning services company
• Commercial cleaning company
• Office cleaning service in Montreal

All of the above-shown keywords are Long-tail Keywords. Long-tail has 3 attributes:

• Contains more than three words
• Lower search volume as well as lower competition
• Is more specific, so conversion rates and engagement is very high.

People come online or search for something when they need an answer or solution to their problem, so you can aim those question and provide answers and while doing this long-tail keywords help you to find those questions.

Tip: long-tail keywords show specific sub-topics under your main topic/niche. It does not implement that your website content always follow the pattern 1 long-tail keyword= 1 Article/Blog post.

Tools you can use to find Keywords:

Google keyword planner is one of the old and free tool people are using to find keywords under their niche/category

In recent time’s keyword research become more complex, in result most of the SEOs replaced GKP with other tools.

To use GKP, first, you need to create Google ads account. After signing up, go to Tools-Keyword Planner.

Step 1: Access the Google Keyword Planner.

Step 2: Choose Your Tool.

Step 3: Filter and Sort the Results.

Step 4: Analyze the Keyword Ideas Section.

Step 5: Choose a Keyword.

GPK is a great tool that offers you insightfull data for your Ads campaigns.

Keep these 2 things in mind while using Google Keyword Planner:

1. The search volumes are very often grouped based on the close variant keywords.
2. Google Keyword Planner is part of Google Ads (formerly Google AdWords). Its competition column does not reflect the organic difficulty, only the competition in the PPC campaigns.

(Source: mangools.com/blog)

Tools for Keyword research:

Keyword research tools are the easiest way to find a large number of keywords related to your niche. There are many tools available in the market like – Soovle, Jaaxy, Google Search Console, Ahrefs Keywords Explorer, Google Keyword Planner, KeywordTool.io, Moz Keyword Explorer and many more

You may have a question in mind – should I purchase one of these tools?

So my answer is it depends on many things, but you can keep this thing in mind while making a decision: “if you are earning through your website/blog, then investing in good keyword research tool is a great way to generating ROI”

There are many ways to find keywords:

Google suggestions: Google shows many keyword suggestions directly in its search bar to help people find the most accurate results.

Let’s dive into these three features that help you to find new keyword ideas:

Autocomplete : You may notice that when you type something in the search bar Google suggests related search queries. These are based on real searches by users, so they can be great for keyword selection.

You can see suggestions when you are typing your keyword into the google search bar and add letters/numbers to see autosuggestions.

Like

Commercial cleaning s……..

Commercial cleaning service …..

Commercial cleaning services r…

People also ask : You can find “people also ask” section at the bottom of the page before search results end. It appears mostly for queries like questions and suggested related questions/queries people are asking about.

Tip: just click one of the questions, and on the next page you will find another set of question-related to the previous one you click in this way you can find an infinite number of questions.

Same Technique you can try on other search engines like Yahoo, Bing or DuckDuckGo. To find more and more keywords or questions ideas related to your niche, which people are asking on search engines.

AnswerThePublic : There is another way to extract all autocomplete suggestions automatically. Yup you read it right, it's one of the free tools that do it for free is AnswerThePublic

You have to just enter your seed keyword and it automatically generates suggestions from Bing & Google for each letter present in the phrase.

It gives you results in form of Question words (when, how, where, what...), Prepositions (for, without, to..), and Comparison words(like, versus, and…)

YouTube suggestions: YouTube becomes the second largest search engine in the world after Google.

Although it’s not built for keyword research you can use it for keyword research too. There are thousands of searches behind the most trending topic. The Majority of chances are there that popular keywords from YouTube will have high search volume in Google too.

In the end, there are plenty of tools and channels like QnA website like Quora, Reddit, and forums where people are asking questions about their problems. Start your journey to explore the internet and find a new way to find keywords that fill the gap between you and your customer