Why Local SEO for your Local Businesses is important?

Local SEO is One of the known techniques that’s help you ranking in Google and by applying local SEO in your business you get a customer lead fast and that’s how you stay top in the competition. If your business is local then you should prefer local SEO along with search engine optimization (SEO).

Today we will discuss the importance of local SEO nowadays and how critical it can be for your brand

Let’s say if you are into Cleaning Business, your customer demographic wise would be mostly from your city and not from the whole country. Google’s local SEO clearly shows that local business has a special place and it is not like international SEO. We must divert our efforts to focus on local SEO instead of SEO.

Local SEO does wonders for any local business. If you are looking for a massive customer base? You must hire a professional SEO firm that can handle your Brand/Business requirements, because when your website appears in results for other locations. those results are not that much effective if you are into an online business that delivers products around the country than it helps either it does not give you actual sales. After all its local clients you want.

If you are into small businesses get it listed on GMB (Google My Business), it will make your business popular, get you customer reviews, feedback almost free, and help new customers find you easily. In early days when you start Local SEO, your first focus to be target less used keywords that are longer, which we called as long-tail keywords in your Niche/Industry. E.g. Commercial cleaning company Montreal, Commercial cleaning services Montreal, etc. These keywords are mostly untapped and very easy to rank and gives you traffic easily without any hustle.

Once your business rank on these keywords later you can start to focus on precise keywords that are very competitive and very high search volume like Commercial cleaning service, commercial cleaning company. These keywords took time to rank but once your business ranked on these keywords you get sales and tons of traffic on daily basis.

So, how can you rank your local cleaning business?

There are many different ways you can implement to rank your local business. One of the best ways is to make sure your business is listed in Google and other listing directories such as Yelp and yellow pages. If you haven’t done it, you have to claim your Google My Business Page/listing for this and get started

There are few points you should keep in mind while setting up your listing page

• Add a long, unique description.
• Uploads your business photos like services you offer, before & after, and offer images.
• Choose the right category of your business
• Add a local phone number & business
• Upload a high-quality profile image or brand logo
• Not forget to add your business opening and closing hours and days

Your business website should have your business name, address, and phone, usually call as NAP. It should be placed in a place where it could be easily seen by visitors or your customers. This is very important, both from an SEO and Client perspective. The best place for this information is in the website header or footer, in most cases, it is the footer. Putting an address on the website creates a trust factor with the user. How many times do you see the company address displayed on every webpage of the website? This is something the user accepts from you and if you deliver, it helps them believe you. You can also add Google Maps to show your business location as it helps your customer to find your business location easily.