How to Start a Youtube Channel in 2023

Decide on your niche and format

Before you can start creating any content at all, you need to decide on both your niche and your format. Your niche is the topic you want your channel to focus on, while your format dictates the type of content you want to produce. For example, you might decide to focus on cooking and baking, or you might choose to create vlogs about travel. The format of your channel will determine the types of videos you record, and how frequently you upload content. For example, if you want to record short how-to videos, you’ll probably need to create content more frequently than if you decide to create long-form documentaries.

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Select your tools

Once you have decided on your niche and format, you will need to find and select the tools you will use to produce and manage your channel. For starters, you’ll need a good camera. While you don’t necessarily need to break the bank on the latest top-of-the-line model, a cheap camera will often result in sub-par footage. You’ll also need a mic that can pick up your voice without producing a lot of background noise. Finally, you will need editing software. If you have a computer and a web connection, you can also upload your videos to YouTube directly from your computer.

Create your channel art

Your channel art is the first thing that people see when they visit your page, so it’s important to get it right. The standard dimensions for the cover image are 1,182 pixels wide by 2,208 pixels tall, so if you’re using graphics software, keep those dimensions in mind. Your cover image is also your first chance to introduce your brand to potential viewers and subscribers, so it’s important to think carefully about what you want to convey. You can choose to create your own artwork, hire a designer to create something for you, or use one of the templates available on the YouTube website.

Add video content

Now that you have decided on your niche and format, you’re ready to start creating video content. The good news is that there is no single best way to create your videos; this will depend on your chosen niche and format. If you’re creating how-to videos, you will probably want to keep your videos relatively short, with each one focusing on a single topic. If you’re creating vlogs, you can have more freedom as to how long each episode is, although you may want to keep it to a manageable length to keep your audience engaged. Finally, if you’re creating longer, more detailed content, be prepared to spend a lot more time creating each video. That doesn’t mean you can’t upload frequently, though. You can always record shorter videos to upload more frequently.

Conclusion

On the surface it seems simple enough to start a youtube channel, but if you are looking to create a business out of it and want to join the Youtube Partner programme in order to get monetized and rake in that Youtube money, as with any other skill that needs to be developed, you can save your self a lot time and painful mistakes by learning first hand from others who have already achieved great success on the platform, and for that, we would suggest Matt Par's Youtube Mastery Course, especially if you want to create a channel that doesn't even require you to show your face. For more on Matt Par and the success he has achieved, click here.