How to Start a YouTube Channel: A Beginner's Guide to Becoming a YouTuber

What is a YouTube Channel?

A YouTube channel is like your own TV station. It’s where you house all your videos, create playlists around specific themes and publish all your content. Most successful YouTube vloggers use their own channels to host their content. A YouTube channel is where you can share all your videos. Each video you upload to YouTube will be housed on your channel. You can add playlists and organize your content, as well as set privacy settings and add your own custom thumbnails and descriptions. You can also link your YouTube channel to other social media platforms, like Instagram and Facebook. This helps subscribers find your content more easily and engage with your channel on multiple platforms.

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Why Start a YouTube Channel?

Vlogging is a form of social media that allows you to express yourself and connect with your viewers on a more personal level than other types of content. People love vloggers because they feel like friends rather than famous social media stars. In a world where the average attention span is falling every year, people are craving real, engaging content that makes them feel something. YouTube is a great place to find vloggers talking about everything from fashion to cooking, health and wellness, parenting and more.

How to Start a YouTube Channel: Bottom-Up Approach

Before you start a vlog, you should take some time to understand your audience. What are their interests? How can you provide content that caters to those interests? Start by searching for channels in your niche and taking note of what makes their videos successful. What are their strengths? What topics do they cover? What do their thumbnails look like? How long are their videos? What tone do they use when they’re speaking? Ask yourself: What can I do to improve on what these YouTubers are already doing? How can I create an even better experience for my viewers?

How to Start a YouTube Channel: Top-Down Approach

Before you start a vlog, you should take some time to understand your audience. What kind of people are you hoping to engage with your channel? Are they parents? Youth? Adventure seekers? Do they have any common interests? Once you’ve identified who you want to reach, it should be easier to select the topics you want to cover when you start creating your channel. Start by collecting ideas for your channel and creating a basic outline for your content. Make a list of topics you’re interested in covering and see if any of those ideas would work for your audience.

Step 1: Pick Your Platform and Branding

First, you’ll want to select the type of platform you want to use for your YouTube channel. There are plenty of places to host your vlog. You can self-host your channel or you can use a third-party hosting platform. Regardless of the platform you select, make sure to pick a domain name that reflects your brand and your channel’s content. It’s important to make the URL easy to remember and intuitive so that new subscribers can easily find your channel.

Step 2: Write Out Your Content Calendar

Next, you’ll want to write out a general content calendar for your channel. Figure out what topics you want to cover regularly and on what days you’d like to publish new content. Are you most comfortable recording in front of the camera, or is it something you’d rather outsource to a guest or co-host? You don’t need to publish new videos every single day, but you will need to post regularly to stay consistent, build an engaged following and remain relevant. Consistency is key, and it’s something that only you can control.

Step 3: Find Guests and Players for Your Show

If you’d like to bring on co-hosts on your channel or interview other YouTubers, now is the time to reach out to potential guests and players and start building relationships with them. When you first reach out to potential guests, there’s no need to pitch them your entire show. Instead, let them know you’re a fan of their work and ask if they’d like to join you for an upcoming episode.

Step 4: Produce and Promote Video Content

Once you’ve created your first video, make sure to promote it as aggressively as possible so that it can gain traction and be found by your ideal audience. There are a number of different ways to promote your first video and drive subscribers to it. Most social media platforms offer free tools that let you schedule posts in advance and amplify your reach. You can also reach out to your friends and family and ask them to engage with your first video. Find other vloggers in your niche and reach out to them to request they engage with and share your content. The more eyes you can get on your first video, the better your overall launch will go.

Step 5: Continually Improve and Update Your Content

Once your YouTube channel is up and running, you’ll want to continually improve and update your content. You don’t want to publish just one video and then forget about it forever. What are some ways you can improve your vlog? - Make your content more visual - visuals are key to social media these days, especially when it comes to YouTube where many people are watching TV but not with a TV on. - Make your content educational - people love to learn and vloggers can be informative without being boring. - Make your content more emotional - there are a wide range of emotions that vloggers can invoke in their viewers.

Conclusion

As you discover what works for your channel and what doesn’t, be open to adjusting your content as needed. Vlogging is a creative outlet where you get to flex your creative muscles as an influencer and creative director of your own channel. As you become more comfortable in front of the camera and creating content, you’ll start to notice what works and what doesn’t. Your content will evolve as you grow as a vlogger and figure out what resonates with your audience. When you start vlogging, remember that it will take time to build your audience. Don’t get discouraged if you don’t see immediate results. Keep creating content, and your audience will grow over time.