How to: send cold emails on Upwork (inclusive of a email script)
If you followed the steps above, you have a solid email script to use when sending cold emails on Upwork. Now, it's time to get started! I hope you've learned something from this post and that you feel confident in your ability to start sending emails. With practice (and patience), it will become easier over time. The most important thing is not giving up on yourself or your dreams - because if anyone can do it, so can we all!

Here is an email script I use when sending cold emails to people on Upwork:
Sample email script:
Subject: Interested in collaborating on your upcoming project
Dear [Client],
I hope this email finds you well. My name is [Your name] and I am a [Your profession] with experience in [Your relevant skills or experience].
I came across your project on Upwork and I believe my skills and experience make me a great fit for the role. I am particularly interested in the opportunity to work with your team because [Insert reason for being interested in the client's business].
You can find more information about my experience and skills on my Upwork profile: [Insert link to your Upwork profile].
I would love the opportunity to discuss your project further and see how I can contribute to its success. Would you be available for a quick call sometime this week?
Thank you for considering me for this opportunity.
Best regards, [Your name]
You thought I was gonna waste your time, right? Now, let's get into the article.
I love Upwork
I love Upwork. It's a great resource for freelancers looking to create successful partnerships, and I've been on the site for years now. In that time I've had many successful projects, including:
- Delivering an online marketing strategy for a client who wanted help with their SEO content writing
- Building an email drip campaign for a B2B business using MailChimp
I'm not about to leave the platform anytime soon; I just want to look at new opportunities and grow as an individual.
Make sure you've done your research and read all of the information on the prospect's profile before messaging them.
- Do your research.
It's important that you do your research and become familiar with a prospect's profile, including the project they are working on, their experience level and what they are looking for in a candidate. This will help you to pitch yourself in a way that is relevant to them and will make it more likely that they will consider hiring you. If you have found out what types of projects they are interested in but aren't currently working on then it's also worth mentioning this so it can look like there is room for growth within their current business model.
- Use their name when addressing them by name as this makes people feel valued and appreciated (and helps build rapport).
- Avoid being too salesy - try not to go straight into pitching yourself or sending any products/services because most people won't reply if there isn't much substance behind the message (this goes back to doing your research beforehand).
Don't take it personally if they don't respond.
I know from experience that this can be a huge blow to the ego, but you need to keep your emotions in check if you want any hope of being taken seriously by potential clients. As someone who has received hundreds of emails over the years and only responded to a small percentage of them, I can tell you with certainty that there are many reasons why an email would go unanswered:
- They're busy working on their own project and just haven't had time to reply yet (maybe they're having trouble finding someone with skills like yours).
- The job was filled before they got around to it (they may have already found someone else through another site or through word of mouth).
- They forgot about your application altogether (this has definitely happened more than once!)
You need to start off with a strong introduction so they'll be interested in reading the rest of your message.
An email is only as good as its first sentence, so you need to start off with a strong introduction that'll make the client want to read more.
- Introduce yourself and mention why you're interested in the job
- Tell them why you're a good fit for the job
- Include a link to your profile and/or examples of your work
- Ask for a chat or meeting
Link to your UpWork profile and, if possible, show examples of your work in your message.
Make sure you have a link to your Upwork profile in the email and, if possible, show examples of your work in your message. If you don't have any work examples available, offer to do a sample project for them for free so they can see what you can do.
Share something you have in common with the prospect to establish a personal connection.
Your goal is to break the ice and establish a personal connection. To do this, share something you have in common with the prospect. Maybe you know they are an avid golfer or that they love yoga. Maybe you admire their blog posts or have read a book they recommend on Amazon. The point is: find something that connects you to them and share it!
Once you've got some common ground established, it's time to move on to the meat of your message: your pitch!
Make sure they know you're serious by pointing out what makes you perfect for their job posting or project.
The first step to ensuring your email is successful is to make it clear that you are the best candidate for the job. You can do this by citing specific skills and experience required for the job posting. For example, if a client is looking for someone with experience building products from scratch, include this in your cover letter: "I have extensive experience developing products from scratch and have delivered results on every project I've worked on." It's also helpful if you can mention some of your past work directly related to what they're looking for (if possible). This shows that not only do you possess these skills but that they're relevant. If there isn't any relevant work available, still include it; just add something like "Although my current role does not require any advanced knowledge of machine learning techniques, I have used them on several occasions in order to improve user engagement."
If there is nothing specific about what they need or want done yet but enough information has been provided such as dates/deadlines or deliverables then mention how efficient and reliable you are at meeting deadlines while working independently as well as being comfortable working remotely so they don't have any surprises once hired full-time
There is email script below which is an example of how I send cold emails to people on Upwork! (Insert a sample email script as shown above)
- Make sure you have a good subject line.
- Be clear and concise.
- Show that you've done your research.
- Make sure you're talking to the right person!
- Send the email in the right format (i.e., PDF)
You can increase your chances of getting hired on Upwork by sending cold emails
Cold emails are an excellent way to find new clients. You need to be very specific about what you want and how it will benefit your client. If you aren't confident in your ability to do the job, then don't waste their time by sending them a cold email that isn't relevant or personal enough for them to reply back with interest.
As long as you're confident and specific about what you're offering and why it's beneficial for them, then most people will respond positively because they don't have anything else going on at the moment. They'll usually just give an initial response like "yes/no thanks" or "I already have someone working on this project."
Conclusion
If you followed the steps above, you have a solid email script to use when sending cold emails on Upwork. Now, it's time to get started! I hope you've learned something from this post and that you feel confident in your ability to start sending emails. With practice (and patience), it will become easier over time. The most important thing is not giving up on yourself or your dreams - because if anyone can do it, so can we all!

About the Creator
Courtanae Heslop
Courtanae Heslop is a multi-genre writer and business owner.



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