How to sell on social media as a complete beginner (Learn how to sell on social media)

Currently, the World Wide Web is completely unthinkable without the presence of social networks in it.

For example, more than six hundred million people have already registered on Facebook. Domestic social networks, although lagging behind Western ones in this indicator, are also gradually growing. Over the past two years, the number of their users has increased by 50 million. From a simple resource originally intended only for communication, social networks are turning into multifunctional Internet sites.

Now you can play games, watch movies and listen to music there. It's easy to video chat with a friend or read your favorite book. And the possibilities of social networks are far from being limited there.

There are many benefits to selling a product through social media .

Let's take a look at them all in order.

1. A simple start;

If you decide to start selling on social networks, rather than opening your own online store, then you will not have to pay for a domain name and hosting. No need to order website development and design. It makes no sense to buy links on exchanges, since due to the increased trust of the population in social networks, any search engine will give the name of your community close to the top.

2. Rapid dissemination of information;

By opening a store based on an application, community or group, you thereby get something like free advertising . A satisfied customer can share information with acquaintances, who, in turn, with others. Thus, you get a whole client base without special expenses. And that's not all the pluses. A person who has joined the community will start receiving mailings with advertisements for your store's products. And it will not be considered spam

3. Ability to work with the target audience;

Selling on social media is very beneficial in that you can determine in advance the group of consumers you intend to target. After all, social networks, by and large, are something like hobby groups. People who are fond of something are looking for like-minded people, subscribe to certain thematic groups.

Therefore, selling goods through social networks is as profitable and win-win as coming to the camp of starving tourists and offering them stew or fishing rods. The main thing is to properly prepare for this.

In addition, having decided on your target audience, you can send potential customers automatic spam with advertising goods, make themselves felt in the right communities, etc.

4. Possibility of communication;

In order for a client to purchase a product, it is imperative to establish a certain contact with him: answer all questions, talk about your products, offer a choice of certain options. Social networks were originally conceived as a communication tool, so it should not be difficult to establish a sale through them.

In almost any social network, you can not only correspond online, but also use telephone and video calls.

Therefore, you do not have to use the services of any other services like Skype.

However, selling via social media is not suitable for every business. Exceptions are: Entrepreneurs working with a product whose advertising on social media is prohibited.

For example,

it can be alcohol or tobacco products. Each social network has its own restrictions on this matter. Therefore, before starting a business, you need to familiarize yourself with them. Businessmen who have the state, authorities, etc. in their main clients. For the time being, established methods of doing business are more suitable for working with these structures.

Those whose business is focused on a small target audience. Fewer than a thousand potential customers are unlikely to generate much profit. Firstly, it will be difficult to target ads specifically to them.

Secondly, increasing the number of potential buyers will not help either - all for the same reason: the impossibility of choosing the right "target" for advertising.

It may turn out that your business does not belong to any of these three categories, but for some reason, sales through social networks still do not go.

In this case, pay attention to the offered product itself: it means that something does not suit the buyers in it.

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Why is it so important to start selling on social media if you have a business, brand, or company?

Simply because it is the norm imposed by the new era. Many years ago, this meant establishing a conversation with a person in a physical concrete space.

Today, the scenario for this conversation is the digital arena in general and social networks in particular. Thus, the social aspect is still present in the sales process. What changes is the space and image in which we communicate in the universe. It's easy to imagine: wherever you are, you notice that at least 80% of people use their mobile phones at some point. What are they doing?

In addition to talking on the phone or sending messages, they navigate the Internet and connect to social networks. Today's marketing landscape is a seller's paradise. You can sell anything, anytime, on any platform. In a sense, your business never shuts down.

People are always connected. They connect with friends and brands on social media around the clock, using up to five different devices per day.

Now you know the benefits of selling on social media, Read more here, on how you can start monetizing your social media following