How to become a Brand Ambassador

Who are brand ambassadors?

A brand ambassador is a person who represents a company. Although this is not an official representative, to whom you can come with complaints and questions about products, but rather a national one - a person who himself uses the products or services of the company and actively talks about it.

The Ambassador often does not openly say "Buy this!", But all the time demonstrates his own love for the brand:

"I am so happy that I have this!" Looking at this, people who trust the ambassador begin to trust the brand as well.

Simple advertising, when someone famous loudly declares that this product is the best and you only need to buy it, is already becoming obsolete: people do not believe it.

What is the role of a brand ambassador?

A brand ambassador, simply put, is a person who represents and promotes a brand within a specific community. These folks aren't just short-term members who are willing to charge for the few stories and posts they share.

Brand ambassadors become the face of a brand and share all its values. They are spokespersons who work for a brand in order to raise awareness and increase sales.

Ambassadors can be people who have a strong passion for a brand and promote it without a professional working relationship or they can also be hired based on the relevance of their audience to the brand's expectations. On the other hand, some brand ambassadors are chosen because of their large following and are influencers who specialize in content creation.

The main duty of any ambassador is to use the brand's products and talk about it. He should also talk about the values ​​and mission of the company itself, if any. All this must be done unobtrusively and without advertizing.

Marketers insist: the ambassador must speak the same language with his audience. This means that posts about the brand and its products should be in the same style as all other posts of the ambassador - the audience should not see ads and should think that this product was there because the ambassador really uses it.

As an ambassador, you have to market a brand within specific communities. You must establish a connection between your followers and the brand using word of mouth marketing strategies.

Here are some of the responsibilities of a brand ambassador

Promote a brand through your Social media account

Share your feedback on the products

Increase brand awareness

Active participation in marketing events and sales campaigns

Positive representation of a brand

Produce eye-catching content

Brand ambassador vs. influencer

Based on established trends, brand ambassadors on Instagram have an account with fewer followers. Usually they have to buy products or services from a brand at lower prices and they make profit when someone buys a product using their promo code. When brand ambassadors successfully use their influence to persuade their audience to buy products from a brand, they start making money.

On the other hand, influencers are people with many followers. They usually receive brand-name products for free and can even be paid to promote these products. They can also earn money through affiliate programs and promotional codes.

However, there really isn't a clear distinction between being a brand ambassador or being an influencer. You can have a large audience and still be a brand ambassador on social media.

In addition to ambassadors, companies may have:

1. Evangelists; These are satisfied customers who talk about the brand for free because they really love it very much;

2. Brand advocates; are those who stand up for the brand in the public space, defend its interests, but have no formal relationship with it, often grow out of evangelicals;

3. Brand faces - they are hired to advertise and participate in events, while they themselves are not required to use the company's products.

The ambassador differs from these formats also in that he, as a rule, has an agreement with the brand. In addition, the ambassador earns income for his activities. This can be either full-fledged royalties or free products or services of the company he represents.

There are a lot of formats in which an ambassador can talk about a brand. For example, it can be:

1. Text posts on Instagram, Facebook, or any other site.

2. Videos on YouTube, short videos on Instagram or Tik- Tok, full-fledged video reviews on IGTV.

3. Themed photo sessions with the company's products - they can be organized by both the brand and the ambassador himself.

4. Various contests, during which the ambassador raffles off the company's products.

5. Any other events in which the ambassador participates or organizes: master classes, informal meetings, seminars, lectures, interviews, etc.

Basically, the choice of one format or another remains with the ambassador. But if he has an agreement with a company, there may be specific formats that he must adhere to. For example, it may be written there that the ambassador is obliged to make five Instagram Stories every month and mark the brand on them and one video for YouTube with a duration of at least 10 minutes.

As a result of such activity, the company gets new clients - the audience of the ambassador - who already know and trust with it. When there are many such people, they talk about a loyal community. The larger the community, the easier it is for a brand to sell its products or services.

How much does a brand ambassador earn?

Keep in mind that you will probably have to work for free if you are just starting out as a brand ambassador.

Since you are inexperienced at first, brands may be reluctant to pay you anything. They may even decide not to cooperate with you if you demand payment from them.

As you progress and build a resume, more brands will be willing to work with you. So, don't worry about the income at the beginning. Just focus on creating a professional resume.

Brand ambassadors are generally paid based on three different methods: annual salary, hourly pay, and commission.

Based on the latest statistics from the Glassdoor website that have been updated on December 28, 2020, the average salary for a brand ambassador is $ 32,151 per year in the United States.

The average brand ambassador salary, according to 8.4k salaries reported on the indeed website that was last updated on January 17, 2021 is $ 17.04 per hour in the United States.

Unfortunately, there is no set number to designate as a commission you can receive for being a brand ambassador on Instagram. This number will vary depending on the terms of cooperation with the brand you intend to work with.

What do you have to do to be a brand ambassador?

Follow the tips below to be a brand ambassador on Instagram.

Choose a niche

You must first decide what kind of ambassador you want to be. Maybe you are thinking of being a beauty ambassador or a fashion ambassador. Whatever your passion or interest, you have to define it first.

Create a cohesive profile

The most successful ambassadors are those with an account that is pleasing to the eye with clear and specific characteristics. So, make sure your account look attractive and aesthetically pleasing.

Creating content on specific areas of interest shows consistency and authority that makes it easier to build an audience and also leaves a good impression on brands.

Gain more followers

To be a successful ambassador you need to have an area of ​​influence. Not only must you attract an audience, but you must also interact and establish a meaningful relationship with it. You also have to earn their trust. No matter how perfect your content is, it won't do you any good if your audience doesn't trust you.

Especially on Instagram, there are several ways and tools to increase your growth so make sure to subscribe to my substack newsletter so you get notified when I make a blog post on that.