How to Choose a YouTube Channel Name: The Essential Guide

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With more than 1 billion monthly users, it’s no wonder that YouTube is one of the most popular social media sites out there. In fact, recent research shows that a majority of millennial-aged users (63%) prefer watching videos over reading articles when browsing the internet. And, with so many people flocking to this video-centric platform, it’s the perfect time to launch your very own YouTube channel. Creating your own channel on YouTube is a great way to build your brand and establish yourself as an expert in your field. But before you create that first video and start uploading new content, you’ll need to decide on a channel name. This will be something that represents your brand and helps viewers find your channel easily when they search for related topics.

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Determine the Purpose of Your Channel

Before you begin brainstorming potential names, you’ll want to think about the purpose of your channel. The channel’s purpose may change over time, of course, but it’s important to have a focus for the initial stages of building your channel. Here are a few questions to get you thinking about what channel purpose might look like for you. - What are you trying to accomplish with the channel? Are you trying to build a community around a niche topic or offer general information or entertainment? - Who is your target audience? Are they primarily young people or middle-aged people? What are they interested in? - What are the keywords that your ideal viewers would search for? What are they curious about? - What topics do you want to cover on the channel? Are there any core principles you want to instill in viewers?

Choose a Brand Name

As you brainstorm potential names for your channel, you’ll want to consider your brand name. A brand name is the name of your company or product, while a channel name is the name of your YouTube channel. It can be easy to get these two terms mixed up, so be sure to keep the difference between the two in mind as you select a name for your YouTube channel. A brand name is something that you’ll use for all aspects of your business—including your website, social media profiles, marketing materials, and more. Your brand name is the foundation of your business, and it’s important to select a name that is memorable and reflects the mission of your company. Selecting a brand name before you decide on a channel name will help you narrow down your choices.

Pick a Catchy Slogan

Next, you’ll want to think about a catchy slogan that sums up the purpose of your channel. This slogan can be used in a number of ways, including in your YouTube channel name. When selecting a slogan, keep in mind that there are certain rules that you need to follow in order for the slogan to stay within YouTube’s terms of use. For example, YouTube doesn’t allow you to use trademarked terms or commercial terms in your channel name. You also can’t use a slogan that’s misleading or false. That being said, you can still use promotional language in your slogan. You just need to make sure that it’s not misleading or false. If a viewer clicks on the video and finds that it’s not what they were expecting, the channel could get shut down and removed from the site.

Add Relevant Keywords

Once you have a few name and slogan options in mind, you can begin to think about keywords. This is the information that people will type into the YouTube search bar to find content related to certain topics. If a person is curious about a certain subject but isn’t sure what to search, they may type in a few keywords related to that topic. Your goal is to make sure that your channel name includes these keywords so that people can easily find your channel. When brainstorming keywords, ask yourself a few questions. Which topics do you want to cover on the channel? What are people curious about? What are they talking about on other social media sites related to your niche? What words do you want people to type into the search bar to find your channel? These are all things that you can consider when coming up with keywords.

Choose Unique Words

When you’re coming up with potential names, you’ll want to avoid using words that are too common. If you use a super common word, your channel may get lost in the shuffle on YouTube. You also may find that other channels are using the same words, which can make it harder for people to find your channel and distinguish it from other channels with the same name. To avoid using a common word, try to find a unique spelling of the word. This will make the word unique to your channel, even if it’s a word that many other people are using. You can also use a made-up word or acronym for your channel name. Just make sure that the acronym is short and easy to spell and type.

Don’t Limit Yourself to Alphabet Shapes

Once you’ve brainstormed a few names and slottos, it’s time to look at the letters that are used in each name and slogan. You don’t want to limit yourself to only letters that look nice when they’re put together. If you do, you’re likely to miss out on a lot of relevant keywords. Instead, try to make sure that you use letters that are representative of your brand name. For example, if your channel is about food, you’ll want to use letters that are associated with food. You can also use letters that have a certain meaning associated with them or that are related to your niche. You can find potential combinations in a thesaurus or online search engine. You can also use a website like NameGenerator.net to come up with random combinations and words.

Conclusion

Choosing a name for your YouTube channel may seem like a daunting task, but it’s important to do your research and find the perfect name for your channel. When choosing a name for your YouTube channel, you’ll want to keep a few things in mind. First, make sure that the name is relevant to your content. Second, think about how your name will look when it’s written down or typed out. Will it be easily remembered? Finally, make sure that your name isn’t too broad or general. It needs to be specific to your content so that viewers can easily find your channel.