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How Pizza Boxes Advertisement Attract Stay-at-Home Customers?

The Covid-19 Pandemic is still damaging global businesses throughout the world. How delivery businesses can tackle this situation?

By Keira HenryPublished 5 years ago 4 min read
image credit: Pixabay

The whole business world is uncertain about making business decisions in this penedemic. To deal with this economic condition, the companies need to make some intelligent decisions for advertisement.

Currently, E-Commerce solutions and delivering the products and services to the doorstep of the customers are the most flourishing options to keep relevant in the market, take competitive advantage, and generate sales.

However, the companies need to deliver the message to the customer’s home. For that, pizza advertising boxes are one of the best marketing and advertisement options available in the market.

How will Advertising on Pizza Boxes Work?

Normally, the pizza companies print their business information with the company logo. Sometimes, they also add some other information to keep the stay-at-home customers aware of some other details of the business.

Sometimes, they can also promote other products to attract their customers. However, in some situations, they can also offer the same place to other companies for promoting their businesses.

It becomes relevant when pizza companies have already developed their reputation in the market and want to generate money by offering other companies to promote their businesses.

So, small businesses, which do not afford large-scale marketing and have local existence, can send their message to the stay-at-home customers by paying only a few dollars.

Factual Analysis about Advertisement on Pizza Boxes

To analyze this type of advertisement, it is essential to provide such factual details that can inspire others to think about it. Here, we are giving details of the research that was conducted for this unique idea of advertisement.

According to this research, eight out of 10 customers read what is written on the pizza boxes, when the delivery boy delivers it at the doorstep. It means that you can evoke 80% of the customers through your message. It is also the confirmation that the return on investment (ROI) can also be improved to 150%.

When we convert these numbers into dollars, we assure you that by spending one dollar on pizza advertisement boxes, you can generate 2.5 dollars for your business. Are you inspired now? Although the concept is mesmerizing, the companies try to understand the business model differently.

Let us explore this marketing tool differently!

The Benefits of Pizza Box Advertisement

image credit: Pixabay

You can avail of different benefits by using these marketing techniques. However, some major ones are here:

According to research, when you market through a pizza box advertisement, you have about 45 minutes to deliver your business message. Is there any medium stronger than this?

As described earlier, high brand recall is what you can achieve with it. Evoking 80% of the total customers means that your message has been delivered strongly.

Pizza box advertisements can be one of the most affordable marketing options in the market. For small businesses, it can be a golden opportunity.

The increased ROI is another benefit that you can achieve without spending much. For example, if you are spending 100 dollars on this marketing campaign, you are getting 250 dollars. So, leaving this option unattended can be damaging for your business.

How to Select the Right Pizza Box for Advertisement?

Another important factor that makes your pizza boxes and business success is selecting the right one for your brand. It has many factors that you must need to consider for your pizza packaging. When you are going to select custom printed pizza boxes wholesale you need some points to consider before making a decision.

Stock Material for Pizza Packaging

Image credit: Pixabay

The First impression is the last impression. When your customer receives pizza from delivery boys they just took the box and look on it. If your box is just a simple box it will ruin all their expectations from your pizza.

On the other hand, if you have eco-friendly cardboard packaging for your pizza it will increase their attraction towards your product and brand too. This is the reason why cardboard is widely used in the food packaging industry. Just have a look from popcorn packaging to pizza packaging you will find cardboard in every food product packaging.

Details Printed On Your Boxes

Another important factor that you can use to attract customers for reordering is your custom printing in your pizza boxes. You have mostly seen food chains printing their deals on their food boxes. If you print some kind of discounts or your contact details on your boxes the chances of reorders will highly increase.

Some of the food chains also offer to buy 2 get 1 free deal and many more like that. They print exceptional boxes for these offers to realize their customer service. You can also win your customer’s heart by offering something special like this with premium packaging.

Pizza Boxes with Handle

Any food packaging box that contains a handle to carry the stuff has its own unique look. When it comes to pizza boxes this kind of packaging is very successful at takeaway restaurants. If you are planning to get these kinds of boxes for delivery purposes it will be beneficial for delivery boys and customers too.

In these boxes, pizzas are easy to carry from restaurants to home. In short, you should consider all of these points before you make any decision for your brand. Because the right decision can be a game-changer to your business.

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About the Creator

Keira Henry

Keira Henry is Digital Marketer by profession for a decade. Currently working with Ibex Packaging to provide strong marketing strategies and derive traffic by my impressive blogs.

https://ibexpackaging.com/

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