How Can You Improve Your Business's Customer Communication Channels?

Customer relations are key to successful business operations today. If you are in touch with your customers not only will you increase sales, but you will also enhance your repeat business sales stats. It is an effortless task making sure your business is fully contactable because there are so many commonly used tools available.

Check Your Emails & Answer Your Customers

You should always make sure that you dedicate some time in your day to check your emails. We all know that time is money, but to make that money you need to be able to answer sales, customers care, and aftersales questions. Leaving emails unanswered is not good practice. Better still, if your business is already making a decent profit, then look to scale by hiring someone to answer emails on your behalf.

Use A Live Chat or Chatbot App on Your Website

Live chats today are easy to install on your website, and there are plenty of companies out there offering live chat apps that are easy to install. You can add the interface to your mobile so you will always be able to instantly connect with customers that are requesting information. If you have someone you can hire to man the live chat, then even better.

As long as the person is trained to answer sales questions as well as any other questions from existing customers, and you can save time as well as money hiring someone to man your live chat app, then do it!

Chatbot Alternative

For times when you are not available to answer questions on your live chat app, try using a chatbot. They are easy to create and you can learn how to create a chatbot here. Once the chatbot app is installed and you have set up responses to certain questions, you effectively have a way for people asking questions about your business and its offerings to give automated answers as if the person was speaking to a real person.

Social Media Comms Tools

Our final suggestion is to make use of every social media chat option that you can. Everyone has a different preference on how they would like to connect to your business. Some people prefer Twitter, some favour Facebook messenger, and there are also those on mobile apps such as LINE, WhatsApp, and Telegram.

You may think that you cannot possibly cater for all, but if you want to capture market share in your business arena, then you will need to open up communication channels across as many platforms as you possibly can.

How should you get started?

It is very easy. List all the different ways you can provide to your site visitors, social media page visitors, and other places your brand can be seen and simply set up each communication channel. You will find that the number of inquiries you receive will double. The only difference will be that you will have multiple communications channels to keep an eye on, but with smartphone, desktop, and email notifications all set up, it should be easy enough to see when a message has been sent to you.