Facebook Reels vs TikTok: Which Pays More in 2025?

In 2025, the battle between Facebook Reels and TikTok has reached new heights. With billions of users consuming short-form video content daily, creators are left wondering: Which platform actually pays more? If you're looking to make money online with short videos, choosing the right platform can make all the difference.

This article breaks down how both platforms pay creators, how monetization has evolved, and which platform offers better income potential in 2025.

🔹 The Rise of Short Video Platforms

Short videos have transformed how we consume content. Thanks to platforms like TikTok and Facebook Reels, even a 10-second clip can go viral — and earn you money.

In 2025:

• TikTok boasts over 1.8 billion active users.
• Facebook Reels has become Meta’s fastest-growing content format with billions of daily plays.
• Creators from every corner of the world are now turning these platforms into revenue machines.

So, how exactly do these platforms pay creators?

🔹 How TikTok Pays in 2025

🧠 TikTok Creator Fund is Dead. What's New?

The TikTok Creator Fund was officially shut down in 2023. In its place, TikTok introduced the Creator Rewards Program, and it’s performance-based.

💰 Key Monetization Options:

• TikTok Creator Rewards Program – Pays based on engagement and watch time.
• TikTok LIVE gifts – Viewers can send virtual gifts that convert into money.
• TikTok Series – Creators can monetize premium video collections behind paywalls.
• Brand Deals & Sponsorships – Influencers often earn more from direct brand partnerships.
• Affiliate Marketing – Creators promote products via links and earn commissions.

📈 Average TikTok Earnings in 2025:

• Viral video (1 million+ views): $20 – $80 from the Creator Rewards.
• With sponsorships: $200 – $5,000+ depending on niche and audience size.
• Top TikTok influencers are making $5,000 to $100,000/month, mostly from external deals.

🔹 How Facebook Reels Pays in 2025

Facebook Reels took off in 2022 and by 2025, it's evolved into a strong revenue source for content creators.

💰 Key Monetization Options:

• Facebook Reels Play Bonus Program (still active in selected regions).
• In-Stream Ads – Reels can now display short, skippable ads.
• Stars (Live & Reels) – Viewers send stars that translate into real cash.
• Reels Overlay Ads – Banner and sticker ads over Reels.
• Affiliate Marketing and Branded Content Partnerships.

📈 Average Facebook Reels Earnings in 2025:

• 1 million Reels views = approx $50 – $150 depending on RPM (Revenue Per Mille).
• High engagement videos + ads + stars can push it higher.
• Active creators in the Play Bonus program are earning $300 to $10,000+ per month.

🔸 Real-World Example: A Creator’s Earnings Breakdown

Platform// Views// Income from Platform// Affiliate/Brand Deals// Total//

TikTok 2 million $120 $600 $720

Facebook Reels 2 million $260 $400 $660

🎯 Conclusion: Facebook Reels currently pays more per view, but TikTok brings in more affiliate marketing deals due to its younger, more active audience.

🔹 Which Platform Is Better for Beginners?

Criteria// TikTok// Facebook Reels

Reach/ High viral potential/ Strong reach, especially on Facebook

Monetization Tools/ Several (Series, LIVE, etc.)/ Multiple options (Ads, Stars, Bonuses)

Ease of Growth/ Easy with trending content/ Easier if you already have a FB page

CPM (Cost per 1000)/ Lower ($0.02 – $0.04)/ Higher ($0.05 – $0.10)

Community/Comments/ Very active/ Less interactive but wider age group

🔹 Which Pays More in 2025?

👉 Facebook Reels generally pays more per view — thanks to in-stream ads and higher CPM.

👉 TikTok, however, offers more brand deals and global virality — especially useful for affiliate marketers.

If you're focused on:

• Fast ad revenue: Go with Facebook Reels
• Brand building and affiliate sales: Start with TikTok
• Both? Post to both platforms using tools like Repurpose.io

🔹 Pro Tips for Earning More on Both Platforms

• 🎯 Post consistently — 1–2 Reels or TikToks per day.
• 🔄 Repurpose content — Use one video on both platforms.
• 💼 Use trending audio and hashtags — Stay relevant.
• 💸 Add affiliate links in your bio or description.
• 👩‍💻 Use AI tools to speed up video creation and editing.
• 📊 Track your analytics to see what performs best.

🔹 Top AI Tools to Create Reels/TikToks Faster

• CapCut – For fast, mobile-friendly editing.
• Pictory AI – Turn text into videos.
• InVideo – AI-based video maker.
• ElevenLabs – Create voiceovers.
• ChatGPT – Generate video script ideas in seconds.

🔚 Final Thoughts

Both TikTok and Facebook Reels offer massive earning opportunities in 2025. While Facebook tends to pay more directly through ads and bonuses, TikTok gives you a broader stage for brand deals and affiliate income.

👉 Want to play it smart? Use both platforms together, build an audience, and diversify your income.

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