Europe Paper Packaging Market to Reach US$ 158.23 Billion by 2033 Driven by Sustainability Trends

Europe Paper Packaging Market Overview

According to Renub Research Recent Report Europe Paper Packaging Market is projected to grow from US$ 110.88 billion in 2024 to US$ 158.23 billion by 2033, at a CAGR of 4.03% from 2025 to 2033. This growth is fueled by increasing environmental awareness, regulatory pressure to reduce plastic use, and rising consumer preference for sustainable packaging solutions.

Paper packaging includes corrugated boxes, cartons, paper bags, and wrapping materials. Its biodegradable, recyclable, and eco-friendly nature aligns with Europe’s sustainability objectives and circular economy goals. The shift from plastic to paper packaging is especially visible in retail, e-commerce, food & beverage, and healthcare sectors, as companies respond to consumer demand and legal mandates.

Major global players in retail and packaged food are adopting innovative paper packaging solutions that reduce carbon footprints while enhancing product attractiveness. Consequently, Europe is emerging as a global leader in sustainable paper packaging adoption.

👉 Want to explore detailed market trends, segment insights, and forecasts? 🔗 Request Free Sample Report

Key Growth Drivers

1. Growing Need for Sustainable Packaging

Europe’s commitment to sustainability is a primary driver for paper packaging growth. Regulatory initiatives such as the EU Packaging and Packaging Waste Regulation encourage recycling and reduce single-use plastics. Investments in carton recycling exceed EUR 200 million, with an additional EUR 120 million expected by 2027, reflecting strong confidence in circular and sustainable packaging solutions.

2. Expansion of E-Commerce Industry

The booming e-commerce sector fuels demand for recyclable paper mailers, corrugated boxes, and protective packaging. The European Commission’s Single Market Simplification Strategy launched in May 2025 is set to reduce paperwork costs by EUR 400 million annually, facilitating cross-border e-commerce growth and driving sustainable packaging adoption among SMEs.

3. Growth of Food & Beverage Industry

The food and beverage industry is increasingly focused on eco-friendly packaging for takeaway meals, beverage cartons, and product containers. Health- and environmentally-conscious consumers push companies to adopt recyclable and compostable paper packaging, driving innovation and expanding market opportunities. Companies like Vieve are leveraging sustainable packaging to appeal to the plant-based and flexitarian markets.

Challenges in the Europe Paper Packaging Market

Price Volatility of Raw Materials

Fluctuations in wood pulp prices can affect profitability, making paper packaging less competitive versus other materials. Supply chain bottlenecks further contribute to pricing instability.

Competition from Alternative Sustainable Materials

Other eco-friendly options, such as bioplastics, compostable films, and reusable packaging, can offer superior moisture resistance or durability, limiting growth opportunities for paper packaging in certain segments.

Segment Insights

Europe Corrugated Boxes Market

Corrugated boxes remain the backbone of paper packaging due to their strength, recyclability, and versatility. Widely used in retail, e-commerce, and logistics, innovations in lightweight and sustainable corrugated designs are boosting market growth.

Europe Food & Beverage Paper Packaging Market

The food and beverage sector increasingly adopts paper-based packaging for containers, wraps, and beverage cartons. Regulations limiting plastics in food contact materials and the push for sustainable, consumer-friendly options are driving growth.

Europe E-Commerce Paper Packaging Market

E-commerce growth is a significant driver for paper packaging demand. Businesses are transitioning from plastic to corrugated boxes, paper envelopes, and fillers, emphasizing sustainability and secure delivery.

Europe Healthcare Paper Packaging Market

The healthcare industry is embracing paper packaging for pharmaceuticals, medical devices, and OTC products due to its hygiene, safety, and recyclable nature, aligning with EU sustainability regulations.

Country Insights

France: Stringent environmental laws and eco-conscious consumers drive the adoption of paper-based packaging in food, cosmetics, and retail sectors.

United Kingdom: Rapid adoption of circular economy principles and government sustainability initiatives support growth in sustainable packaging solutions.

Netherlands: Leading the sustainable packaging revolution, Dutch businesses favor paper for reduced carbon footprint and recyclability.

Russia: Steady growth fueled by demand in food & beverage, e-commerce, and retail sectors, with increasing environmental awareness and government measures to reduce plastic.

👉 For deeper analysis, detailed segment data, and company insights: 🔗 Request Customization Report

Market Segmentation

Product Type:

Corrugated Boxes

Folding Boxes and Cases

Liquid Paperboard Cartons

Paper Bags and Sacks

Others

End Use:

Food & Beverage

E-Commerce

Electrical & Electronic

Home Care

Personal Care & Cosmetic

Automotive & Industrial

Healthcare

Others

Countries:

France, Germany, Italy, Spain, United Kingdom, Belgium, Netherlands, Russia, Poland, Greece, Norway, Romania, Portugal, Rest of Europe

Key Players

Amcor

DS Smith PLC

Pactiv Evergreen Inc.

WestRock Company

Mondi Group Plc

Smurfit Kappa

Mayr-Melnhof Karton AG

Billerud

Stora Enso Oyj

Rengo Co. Ltd.

These companies are driving innovation in eco-friendly designs, recycling technologies, and sustainable material sourcing.

Future Outlook: 2025–2033

The Europe Paper Packaging Market is expected to maintain steady growth, driven by sustainability initiatives, government regulations, and consumer preference for eco-friendly solutions. Innovations in recyclable and compostable materials, lightweight designs, and protective packaging will support adoption across retail, e-commerce, food & beverage, and healthcare sectors.

Note: If you need details, data, or insights not covered in this report, we are glad to assist. Through our customization service, we will collect and deliver the information you require, tailored to your specific needs. Share your requirements with us, and we will update the report to align with your expectations.