Europe Juices Market to Double, Reaching USD 70.18 Billion by 2033

According to Renub Research Recent Report Europe juices market, valued at USD 34.19 billion in 2024, is expected to nearly double to USD 70.18 billion by 2033, growing at a CAGR of 8.33% between 2025 and 2033. This growth is fueled by the rising demand for natural and organic juices, expanding consumer preference for functional beverages, and innovations in eco-friendly packaging. Increasing health consciousness, the surge of plant-based diets, and the popularity of cold-pressed juices are transforming Europe into one of the fastest-growing global juice markets.

Market Outlook

Juices are beverages derived from fruits, vegetables, or blends of both, consumed for their refreshing flavors and nutritional value. In Europe, juices are available in several formats, including freshly squeezed, packaged, frozen, chilled, and concentrated. Popular choices include orange, apple, carrot, beetroot, and mixed fruit juices, but demand is rising for cold-pressed and functional juices that emphasize health benefits such as detoxification, energy boosting, or digestive health.

Nutritionally, juices are rich in vitamins, minerals, and antioxidants. For instance, citrus juices like orange are high in vitamin C, supporting immunity and skin health, while beetroot and carrot juices contain fiber and nitrates that improve cardiovascular health. Green juices with kale, spinach, or celery are linked to detox and weight control. However, concerns remain around added sugars in some packaged juices, leading to higher adoption of sugar-free, organic, and freshly squeezed options.

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Growth Drivers in the Europe Juices Market

1. Growing Health Awareness Among Consumers

Health and wellness trends dominate the European beverage market. Consumers are increasingly choosing juices that provide essential nutrients, immunity boosters, and functional benefits. Brands are responding with fortified juices containing extra vitamins, probiotics, antioxidants, and plant-based proteins.

Cold-pressed and sugar-free juices are particularly popular among health-conscious buyers. According to Innova’s 2024 report, 41% of European consumers prioritize vitamins, while 24% carefully read ingredient labels before buying drinks. This has led to a 29% rise in juices and drinks that highlight “vitamins” as a key ingredient on packaging.

2. Rising Demand for Organic and Sustainable Products

Sustainability and organic consumption trends are strongly shaping Europe’s juice industry. Organic juices, which are pesticide-free and additive-free, enjoy rising demand among urban populations.

Eco-friendly packaging is another major growth driver. Companies are shifting toward biodegradable bottles, recyclable cartons, and plant-based plastics to meet regulatory and consumer expectations. For example, Hain Europe (subsidiary of Hain Celestial) introduced a portfolio of organic fruit juices with sustainable production practices, strengthening the “green juice” movement.

3. Retail and E-commerce Expansion

Distribution is evolving rapidly with supermarkets, specialty stores, and online retail leading the charge. Subscription-based juice delivery services and direct-to-consumer e-commerce models are particularly attractive in urban centers. Busy lifestyles are also boosting demand for on-the-go formats and single-serve packaging.

In September 2023, RYNA Juice launched in Poland, Europe, and India, emphasizing natural fruit juices delivered via modern retail and online channels, reflecting the hybrid consumption trend.

Challenges in the Europe Juices Market

1. Concerns Over Sugar Content

A major restraint is growing health concerns around high sugar content in many juices. Excess sugar is linked to obesity, diabetes, and other chronic diseases. European governments and health agencies are actively promoting reduced-sugar diets, pushing manufacturers to reformulate juices with less sugar, natural sweeteners, or unsweetened blends.

Balancing taste with health remains a challenge, as consumers still expect flavor while demanding healthier formulations.

2. Intense Competition and Pricing Pressure

The European juice market is highly competitive, with global giants, private labels, and local artisanal brands battling for market share. Price sensitivity among consumers and fluctuating raw material costs put pressure on profit margins. Premium brands must constantly innovate to differentiate themselves through flavors, health benefits, and packaging while managing supply chain costs.

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Key Market Segments

By Type

Frozen

Chilled-ready-to-serve

Shelf stable

Others

By Flavor

Fruit juices (orange, apple, mango, pomegranate, etc.)

Fruit mixes

Vegetable juices (carrot, beetroot, spinach, etc.)

By Category

Health juices

Prebiotic & probiotic juices

100% fruit juice / partial fruit content juices

Organic juices

Naturally sweetened and carbonated juices

By Packaging Type

PET/Plastic bottles

Metal cans

Tetra packs

Glass bottles

Others

By Distribution Channel

Supermarkets & Hypermarkets

Convenience Stores

Specialty Food Stores

Online Retail

Others

Regional Insights

Germany

Germany is one of Europe’s largest juice markets. Consumers strongly prefer locally sourced, organic juices with bio-certifications. Functional juices enriched with vitamins and proteins are trending. Sustainability drives brands toward glass packaging and low-calorie offerings. In November 2024, Koawach introduced the world’s first caffeinated soft drink made with cocoa fruit juice, reflecting Germany’s focus on innovation.

France

France’s juice sector emphasizes organic, artisanal, and wellness products. Cold-pressed juices and detox drinks are especially popular. Sustainability in packaging is central, with companies adopting recyclable materials. In March 2024, Louis Dreyfus Company (LDC) launched its Montebelo Brasil brand in partnership with LSDH, targeting premium fresh fruit juice consumers with traceable Brazilian oranges.

United Kingdom

The UK juice market is highly dynamic, shaped by plant-based diets and functional beverages. Subscription-based home delivery of cold-pressed juices is gaining traction. Post-pandemic, direct-to-consumer online sales have surged. Vegetable juices and fortified wellness drinks are experiencing strong growth, alongside eco-friendly packaging initiatives.

Belgium

Belgium’s juice market is expanding steadily, with demand for authentic, cold-pressed, and sustainable juice options. Belgian consumers value quality and transparency, fueling growth in organic and functional juices.

Other European Markets

Netherlands: Focus on premium cold-pressed juices and functional wellness blends.

Italy: Strong tradition of citrus juices, now expanding into detox and organic varieties.

Spain: Rising adoption of fruit mixes and exotic juices, driven by a younger consumer base.

Russia & Turkey: Growing middle-class demand for packaged and branded juices.

Market Opportunities

Functional Beverages – Immunity-boosting, detox, and gut-health juices present a strong growth niche.

Premiumization – Cold-pressed, organic, and exotic blends appeal to affluent, health-aware consumers.

Sustainability – Eco-friendly packaging and local sourcing boost consumer trust and brand loyalty.

Digital Retail Expansion – Subscription models and direct-to-consumer services enhance accessibility.

Key Players

Britvic PLC

Brynwood Partners

Eckes-Granini Group GmbH

Keurig Dr Pepper, Inc.

Ocean Spray Cranberries, Inc.

PepsiCo, Inc.

Suntory Holdings Limited

The Coca-Cola Company

The Kraft Heinz Company

Tropicana Brands Group

These companies are investing in organic certifications, eco-friendly packaging, digital retail partnerships, and functional juice R&D to stay competitive in Europe’s evolving beverage landscape.

Conclusion

The Europe juices market is undergoing rapid transformation, propelled by health awareness, organic preferences, sustainable practices, and innovation in functional beverages. While sugar concerns and pricing pressure remain challenges, opportunities in cold-pressed, fortified, and eco-friendly juices ensure long-term growth potential.

By 2033, Europe will not only double its juice market value but also set benchmarks for sustainability, health-focused innovation, and consumer-centric product strategies in the global beverage industry.

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