Digital Marketing During Pandemic

Businesses have been affected to a large extent due to a serious challenge faced by the whole world. Emerging and developing market countries have been hit hard by COVID-19.

The rapid dissemination of corona virus is affecting every country, every business, even every individual, but still, there is a hope of betterment.

After checking regular updates about corona virus, people wonder whether we will be able to go back to work or not. This critical situation with global economic crisis will not last forever.

But the question is how to cope up in this situation?

Social media manager of Savannah Kech said, "At present, different nations need each other more than ever. At the individual level, people need education, support, understanding, and resources. Social media is the best source to provide these things and if it is used correctly, it can be extremely powerful"

Thus, it's a time to unite, all companies and brands should avail of this opportunity through digital marketing by collaborating with each other.

Best Digital Marketing Strategies

Don't let your work or business to be quarantined. Start promoting your business online by using internet marketing services.

- Some businesses are analyzing digital marketing strategies and budget to cope up with this uncertain economic loss.

- Meanwhile, other companies and brands are taking assistance from marketing consultants to plan and strategize their business for future progress.

- Let us share some digital marketing strategies used by marketing agencies and consultants. These strategies will help marketers for branding and promotion of their business.

1. Understand different behavior of web usage:

Everyone is quarantined at home and no one knows when the situation will get better. At this same time, buyers and users are spending maximum time online. Due to the excessive use of internet marketing services, web usage has been increased by 20% in the last few months.

Web usage behavior is also changing due to maximum changes in web pages for better online advertisements. If you don't know how to use a web page for digital marketing, you can take help from a marketing agency.

● Paid Search

According to a recent report, users spend maximum time browsing but lack of understanding of changing behavior can make everything difficult. For example, traveling and fashion have been hit so hard due to corona virus. So, its online browsing is also less.

People are preferring online shopping nowadays. In online shopping, the trending search is about home gaming, entertainment, and lounge-wear.

The biggest mistake made by marketers is the use of COVID-19 related terms in their ads. A marketing consultant should keep in mind that any ad containing any term related to corona virus will be suppressed by Google even if it was approved in the interface.

So, create ads with the best keywords to optimize your business.

● Paid Social

During Covid-19 all generations start using social media to stay connected with their families and colleagues. According to Global Welnbex research, social media usage has been increased by 27% while Facebook usage only increased by 70% during this quarantine.

Most people now do online shopping from ads placed on these networking platforms. That's why a marketing agency promotes any brand by using marketing strategies and trending keywords. Moreover, there is less competition for ad space on networking sites so they can easily satisfy the customers by ensuring the best quality of goods and services.

Due to the excessive adaptation of this platform during corona virus, Facebook starts reviewing all ads manually along with ad copy changes. This decision will slow down ad reviewing process. So, it's better to make essential changes only.

Also when you want to update your ad, follow some important steps to avoid any error i.e.

➔ Duplicate your latest ad.

➔ Change ad copy and wait for the review on your original running ad.

➔ After completion of the review, pause the original ad. It will protect you from the review of the whole account.

It's a time-consuming task, so a marketing consultant can do better digital marketing for your business if he is aware of the recent changes in the behavior of web pages and ads.

2. Communicate with your targeted customers in a better way

Brand awareness is very important in internet marketing. So, start communicating with your target audience in a new way. Look at the demands of customers before starting a dialogue. Maybe initially they will not show interest in your products or services but later they can become your potential customers.

Better communication will help to grow your business. Possibly many companies start approaching their customers, but based on your business and customer need you can make the best strategy for sale.

● Some B2C brands are modifying their marketing strategies. Such companies are using email marketing for sending positive messages and news to their clients.

● Food delivery services have reduced their commissions and making a better contract with restaurants. It will help the restaurants' to reach those who are isolating to maintain social distance.

● Some companies are launching online tutorials to increase the bottom line of their businesses. In this way, they will get a platform for communicating with their customers.

Thus, the marketing agency is striving hard to save the business and country economy from a big loss.

Note: Avoid adding unnecessary information to the packages in email. People are exhausted nowadays, so only send useful and relevant information in their inbox.

3. Take inspiration from others

Take inspiration from others by looking at how successful businesses are using innovative ideas to facilitate their customers even in this situation.

For instance, some businesses are providing long term validity of gift cards to keep growing their businesses. Other brands are using their stock to send gift hampers to their regular customers.

While some companies are searching for different ways to fight against this virus by making alcohol-based hand sanitizers, masks, and ventilators.

No matter what type of service you want to offer to your customers, it will help to make to improve your brand image.

As people always remember those who put their customers on first priority, so you should try to ease your customers in any way through internet marketing services.

4. Do unique things with your advertising budget

Due to the lower conversation rates of your business, you have to cut your budget in order to fulfill the demands of the direct-response channel.

In this critical situation, marketing consultants are searching out creative ways to increase the chance of business survival. Don't worry at all, if you don't have any marketing consultant, some marketing agencies are also offering consultation.

You can use your advertising budget for investing in channels with a long term pay off. It will be a great step towards your business success. The most common advertisements that can be done through internet marketing services are SEO, CRO, YouTube advertisements.

❖ CRO

Conversation rate optimization (CRO) is a process of optimizing business and experience of landing pages on the basis of behavior and number of website visitors.

The marketing consultant will give your website some TLC.

● If your business is pulling back paid activity, you can analyze variations in site pages due to the huge organic traffic of the website.

● Adopt alternative or creative copy for ads and landing pages such as the message of switching holiday in the context of home phrasing.

● Utilize this precious time to do some kind of research activity on people who are free and isolated at home. You can collect remote feedback from your customers to understand their needs. In this way, you can modify your marketing strategy.

❖ SEO

The business marketing consultants should utilize this opportunity to build up a long term search engine optimization (SEO) plan.

Search engine optimization (SEO) is a process of increasing the visibility of a business or website by bringing more organic traffic to it.

If landing pages of your business help to convert users into customers, you can revise the content to educate and inform your audience about upcoming products or services.

In this widespread corona virus, businesses should focus on the following points.

❖ Make sure your website has the ability of crawling and indexing by search engine i.e., ensure the working of technical SEO on your business.

❖ You should work on landing pages optimization. It will improve the ranking of your website regardless of the index.

❖ Focus on the creation of new content. Choose highly researched keywords. Along with content creation, try to answer all the questions of your audience.

❖ Due to ample time, you can also turn that keyword research into the best quality content that will be consumed by your audience. Conversely, you can create landing pages for your businesses.

❖ YouTube Advertisement

People in quarantine are spending a lot of time on the internet remaining online, particularly on YouTube.

A recent report of Google exhibited that nowadays cooking, fitness, sports, and education channels are getting more views and subscribers.

Have you ever noticed the display ads running during videos on YouTube?

If yes, this is a part of the advertising business through internet marketing services, and in fact, the displaying of ads in that way on YouTube is YouTube advertisement.

Hence, YouTube is the best place to boost up your brands and businesses during this serious time.

❖ Email Marketing

Email marketing is one of the highly effective marketing technologies that come under internet marketing services. In email marketing, emails with newsletters, company updates, sales, and announcements are sent to regular customers and subscribers.

If you have some old customers who are not able to read the complete newsletter due to their busy routine, then send them newsletter now as they will be at home and can read it.

In this way, you can engage all your clients perfectly. After sending them a newsletter, have a dialogue with them and ask for their feedback. Email marketing has been dead for some time but it's the best time to use this technique.

Now, marketing agencies, as well as consultants, are paying heed to email marketing. And it is considered as a personal touch communication among brands and customers.

Thus, it is recommended to use it to build trust in your business. Moreover, it will establish brand loyalty among customers if this strategy is used correctly.

❖ Boosting SERP ranking of your website

People often spent their idle time online by moving on different social media platforms. But it's time to attract their attention toward the opportunity of growing their business online.

Some businesses are availing of the opportunity and trying to bring their page at the top of SERPs ( search engine result pages). In this time, it may be easier to get ranked favorably in search results because of less competition.

Follow all the guidelines of digital marketing and effective SEO to improve the visibility and ranking of your site.

Remember one thing this ranking is going to last forever. It will not disappear even when things come back to normal. So, the organic traffic you gather on your page will continue to benefit your business also after the pandemic situation.

Thus, you should manage to come on the first page of SERPs or you can contact any marketing agency for the branding of your website to flourish your business.

❖ Leverage Local SEO

As everything is under lockdown, so people are searching for those products and services that are available in the nearby area. Despite lockdown, people have to go out to fulfill their basic needs. But in this situation, they prefer to go to nearby places instead of traveling miles away from home.

Optimization of your business for local search is not expensive and will not put a burden on your advertising budget. Local search optimization is very beneficial. In this, you can get more traffic by your nearby areas and your business can seek more advantages by its visibility to people within the area.

Your business needs expert services of local search engine optimization at this time. One of the best ways of leverage SEO is to get the highest ranking by good reviews.

The best way to get more ranking by getting more reviews is to provide customer satisfaction. If the customer is satisfied with your business, you will get more reviews which will, in turn, increase your business value.

❖ Get exposure on Social Media

Social distancing is against human nature as people love to practice together but people have to isolate for the sake of ending the pandemic. However, they started using social media to satiate their hunger for social interaction.

Social media is a platform where discussions go on. You just need to make your business a part of the conversation on such platforms. You can enrich the marketing value of your business by using the latest trending social media platforms in the following ways.

● Start a campaign to facilitate and assist people in this situation.

● Publish special offers about your business to attract customers.

● You can get a chance to increase your business visibility and interacting with customers.

Thus, you need to embrace social media marketing for getting more visibility of a business. By increasing visibility, your sales and profits can increase even in the lockdown and ever after it.

Some businesses have hired proper social media managers for customizing their products and services. Thus, if you are unable to manage the social media pages yourself, you can seek guidance from any marketing consultant for the growth of a business.

5. Never ignore PPC advertisements

Do you think it's crazy to think about business advertisement in the situation when everything is under loss?

If yes, you may be thinking right but this is the best time of digital advertisement of your business. Think once how will you feel when you will be able to get a large number of audiences on your business online.

Pay Per Click (PPC) advertisements are very beneficial in this tome to get immediate interaction with a number of customers. Nowadays, the cost of PPC ads has been reduced due to corona virus.

So, it's the best time to make use of internet marketing services by making a little investment for PPC ads which will pay back you in the form of huge profits and sales.

Keep in mind that it is not a surety that people will immediately purchase your products but they will do after some time when they think about the best products and services.

How to adopt digital marketing during corona virus?

Even after knowing all digital marketing strategies, people often ask how to adopt digital marketing and which opportunity is best for them. So, we have listed some opportunities for online business growth.

● Businesses can grow by offering education-based training. As students are bound to live in homes, parents are finding some online courses to indulge them in beneficial activities. So, you can offer any online academic course for the growth of your business. If you can't offer educational courses, you can provide a course or training on digital marketing which will boost up your business as well.

● Corona virus is a global issue that is affecting almost every country, so you can get traffic from diverse geographical regions. For instance, the cases are increasing in some countries more rapidly than others. Some countries have announced full lock-down while others have a partial lock-down. So, you should try to get traffic internationally.

● The conversation rate is low with customers nowadays. You can show loyalty to your clients and customers by understanding their problems and discussing the issues. The conversation will not increase your business at the moment but will benefit you in the future. You can get an idea about the customer demand by this. Thus, providing your business services accordingly will enhance the bottom line of your business.

Digital marketing is a seed that needs to be planted first then after some time you will enjoy its fruit in the form of your business growth.

The fact is that situation is going to get worse before it gets better. No doubt cases of corona virus can exceed in upcoming months and we can also expect a second wave but you can make a change in business point by using internet marketing services.

Although, staying at home is the demand of time but you can prevent the fall of your business economy. Digital marketing can improve your business even in this pandemic.

Instead of wasting your time online, utilize it for the betterment of your business and your future. People often have no time for digital marketing, so they depend 100% on experts.

Digital marketing is a major factor in business growth for better visibility, profits, and sales of products/services during this situation.

Hence, you can also grow your business with digital marketing during Covid-19.

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Chris Gulli | Entrepreneur | Content Creator

Chris is a big advocate of free traffic methods, he is always researching websites and strategies to generate free traffic, he is also in love with automation and always on the look for new software to be able to automate the weirdest things. Chris is also in charge of "The Digital Business Owner" project and you can ask him marketing related questions here, which he will then answer on the show. Click Here To Record Your Question For Chris

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Originally published at https://www.sharpn.io on August 21, 2020.