Best Lead Generation Software for Businesses in 2022 (Free + Paid Tools)

Generating, qualifying, and nurturing leads are some of the key steps to continuous business growth. A steady flow of qualified leads that you can convert into customers is crucial for increasing your sales and ROI.

However, the process can be daunting and time-consuming. Generating leads is the biggest challenge for 61% of marketers, according to the latest lead generation statistics.

You need to streamline the process to turn that challenge into an opportunity. To accomplish this, here are some of the best lead generation tools that can supercharge your sales funnel in 2022 and beyond.

1. ProProfs Quiz Maker

ProProfs Quiz Maker is a user-friendly tool for creating lead generation quizzes. You can create quizzes from scratch or by leveraging several of its customizable pre-built templates and over a million ready-to-use questions.

It lets you enrich your quizzes with visuals, embed them on your website and social platforms, customize social sharing messages, and enable Facebook comments. Most importantly, you can add lead forms to all your lead generation quizzes and customize them from top to bottom to collect the most relevant data.

This lead generation quiz maker provides in-depth analytics reports to give you an insight into your audience and help you make data-based decisions.

It integrates with HubSpot, Mailchimp, Constant Contact, Zendesk, Salesforce, Google Analytics, and many other tools to help you segment and nurture leads, grow your email list, and automate email marketing campaigns.

Pricing: Free basic plan. Paid plans start at $0.50 per quiz taker/month (maximum 100 quiz takers). Free 15-day trial.

2. HubSpot’s Marketing Hub

HubSpot’s Marketing Hub is an all-in-one lead generation solution that combines numerous marketing tools and keeps all your lead and customer data in one place.

Its most notable lead generation features include email marketing, marketing automation, lead tracking and management, landing page, and form builders. You can use it to create personalized marketing campaigns, track their performance with built-in analytics and custom reports, deploy targeted ads, and enhance your SEO efforts.

This tool gives you access to HubSpot’s free CRM software. All your customer interactions and lead data will flow automatically into the CRM to help you streamline your email marketing and lead nurturing campaigns.

Pricing: Free basic plan. Paid plans start at $45/month.

3. OptinMonster

OptinMonster is one of the most popular lead generation tools for businesses. It helps users generate leads with lightbox popups, floating bars, full-screen welcome mats, slide-in scroll boxes, sidebar forms, inline forms, and interactive coupon wheels. You can even add content lockers and add a sense of urgency with countdown timers.

This tool comes with many useful features for creating compelling offers and increasing conversions. Behavior automation, page-level targeting, traffic redirection, exit-intent detection, geo-targeting, and on-site retargeting are only some of them. It integrates with all the major marketing tools and provides actionable insights.

The intuitive drag-and-drop builder makes everything a breeze, including customizing all your offers, which you can create from 100+ customizable templates.

Pricing: No free version. Paid plans start at $14/month. No free trial, but there’s a 14-day money-back guarantee.

4. Mailchimp

Mailchimp started as email marketing software but grew into an all-in-one marketing platform. Check it out if you’re looking for a seamless way to create landing pages, forms, emails, and social ads that will attract more leads.

The platform features a CRM, a website builder, an AI-powered creative assistant, and many features for automating your marketing, reaching the right audience, and personalizing customer journeys.

You can create popup or embedded forms, segment leads, use behavioral targeting to personalize emails, and more. Thanks to predictive analytics, A/B testing, customer surveys, data-based recommendations, and custom reports, you can improve your conversion rates continuously.

To top it all off, Mailchimp integrates with 250+ third-party apps.

Pricing: Limited free plan (up to 2,000 contacts). Paid plans start at $9.99/month (up to 500 contacts). Free 14-day trial.

5. Unbounce

Unbounce is perfect for building optimized landing pages that convert - without any coding. Powered by AI and machine learning, this platform lets you turn any idea into a high-converting, mobile-optimized lead generation campaign.

It offers responsive and customizable landing page templates, lets you create popups and sticky bars, and features A/B testing for maximizing conversion rates. You can integrate it with your CRM software and third-party form builders.

One potential downside is that you might need a developer’s help for some landing page customizations unless you know your way around custom scripts.

Pricing: No free version. Paid plans start at $90/month. Free 14-day trial.

6. Hootsuite

If you want to turn your social media channels into lead-generation machines, Hootsuite might be your way to go.

This social media management platform comes with publishing, engaging, monitoring, advertising, and analytics features. It gives you insights into the latest social conversations, market trends, brand mentions, your top-performing content, and much more.

Hootsuite is great for managing all your social activities, growing your social following, and generating leads via social channels. You can interact with them from a centralized location and integrate with third-party apps for seamless nurturing and conversions.

Pricing: Limited free plan. Pain plans start at $49/month. Free 30-day trial for some premium plans, while others offer a demo.

7. Hello Bar

If you’re looking for an easy-to-use tool to create lead-generating website popups, check out Hello Bar. It comes with features for creating bars, modals, alerts, sliders, and page takeovers. It’s ideal for creating targeted promotions to engage website visitors, turn them into leads, increase email sign-ups, and reduce cart abandonment.

It offers hundreds of pre-built themes, has a smart design assistant, and lets you customize every element, including messages and CTAs. Geo-targeting, A/B testing, insightful analytics, and custom reports can help you improve all the efforts in no time.

You can integrate Hello Bar with many CRMs, email marketing tools, e-commerce platforms, form builders, and other third-party apps.

Pricing: Limited free plan. Paid plans start at $29/month. Free trial available.

8. Zapier

Zapier is a brilliant workflow automation and lead management software. It lets you connect over 3,000 third-party apps (including all the tools on this list) to automate workflows using triggers and actions.

You can set any trigger and action, automate repetitive processes, and streamline your lead generation and management.

For instance, if you get a new email subscriber via Facebook, Zapier will instantly send the lead data to Mailchimp or any other email marketing software you may be using. Then, it will send an alert to your sales team.

By adding new leads automatically from various channels and automating lead qualification workflows, this tool can save you a lot of time and effort and help you focus on what matters.

Pricing: Free basic plan. Premium plans start at $20/month.

9. Qualaroo

Qualaroo is a cloud-based survey tool that helps you collect valuable feedback, actionable insights, map user journeys, and also convert a large amount of traffic on your platform into qualified leads effectively.

You can easily create a survey within minutes using the built-in templates and attach it at the start or end to generate new leads. The level of customization also allows you to embed an external link onto surveys to redirect customers to your newsletter subscription page for collecting their contact details.

Qualaroo also offers popup survey Nudges™ which you can add to your website, mobile app, browser, and SaaS product to collect information on leads on every possible platform. Also, the 10+ question types, branching logic, and branding options help you deliver a more personalized experience.

The AI-Sentiment Analysis engine and integration with tons of email marketing and CRM tools make lead generation even more seamless.

Pricing: Starts at $80/month, billed annually

Final Words

All the solutions above are excellent for generating more leads, conversions, sales, and ROI. And since they integrate seamlessly, you can use all of them to supercharge your efforts.

Check out their free trials to explore all the features and see how they suit your needs. That’s the best way to find the right solutions for your business.