Australia Poultry Market to Surge to USD 9.26 Billion by 2033

Australia Poultry Market Overview

Market Size in 2024: USD 6.70 Billion

Market Size in 2033: USD 9.26 Billion

Market Growth Rate 2025-2033: 3.67%

According to IMARC Group's latest research publication, "Australia Poultry Market Size, Share, Trends and Forecast by Product Type, Nature, Distribution Channel, and Region, 2025-2033", The Australia poultry market size reached USD 6.70 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 9.26 Billion by 2033, exhibiting a CAGR of 3.67% during 2025-2033.

How AI is Reshaping the Future of Australia Poultry Market

• Optimizing Farm Management Systems: AI-powered analytics platforms process real-time data from automated feeding systems, climate-controlled housing, and health monitoring devices across Australian poultry farms, enabling producers like Ingham's and Baiada to optimize feed ratios, improve growth rates, reduce waste, and enhance operational efficiency while supporting the industry's shift toward precision farming techniques.

• Enhancing Disease Detection and Biosecurity: Machine learning algorithms analyze behavioral patterns, environmental conditions, and health indicators to enable early detection of avian diseases and potential biosecurity threats, helping Australian producers minimize outbreak risks, reduce mortality rates, and maintain consistent production output in compliance with stringent national and international regulations.

• Accelerating Product Development: Artificial intelligence models predict consumer preferences and optimize product formulations for value-added and ready-to-eat poultry offerings, supporting major companies in launching innovative lines targeting health-conscious consumers with low-sodium, keto-friendly, and high-protein options that align with evolving dietary trends and busy urban lifestyles.

• Improving Supply Chain Transparency: AI-driven blockchain integration and Internet of Things (IoT) technologies enhance traceability from farm to fork, providing retailers like Coles and Woolworths with real-time visibility into product origin, ethical production practices, and food safety compliance while meeting increasing consumer demands for transparency in antibiotic-free and free-range poultry products.

• Driving Sustainability Initiatives: Machine learning analyzes resource consumption patterns, greenhouse gas emissions, water usage, and waste management processes across production facilities, helping Australian poultry producers meet environmental regulations, achieve corporate sustainability targets, and optimize operations through renewable energy integration, manure recycling, and water-saving technologies.

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Australia Poultry Market Trends & Drivers:

The Australia poultry market is experiencing robust growth driven by rising consumer preference for lean, affordable protein sources that align with health-conscious dietary trends and active lifestyles. Chicken has emerged as the preferred alternative to red meat due to its lower saturated fat content, high-quality protein composition, and exceptional versatility across diverse cuisines and cooking methods including grilling, roasting, stir-frying, and steaming. This fundamental shift reflects growing appreciation for nutritionally dense foods supporting weight management, fitness goals, and overall wellbeing. The strong nutritional profile of poultry products combined with alignment to wellness trends positions chicken as a central component in the Australian diet, fueling consistent market expansion. Major retailers Coles and Woolworths have responded by expanding their offerings of antibiotic-free, free-range, and organic poultry products that address increasing health consciousness, ethical considerations, and concerns over antimicrobial resistance among Australian consumers.

The expanding quick-service restaurant and broader foodservice sectors represent the second major growth catalyst transforming Australia's poultry consumption landscape through convenient dining options that cater to fast-paced urban lifestyles. Global and local chains along with independent establishments increasingly feature chicken on their menus due to its affordability, ease of preparation, and broad consumer acceptance. Popular offerings including chicken wraps, fried chicken, chicken burgers, and grilled chicken dishes provide variety and customization options that adapt to changing consumer preferences and seasonal demands. The proliferation of online food-delivery platforms has further amplified poultry accessibility across diverse locations and demographic segments. Additionally, the growing presence of multicultural food outlets enhances chicken's prominence across various international cuisines, strengthening its role as a preferred protein choice. This expanding foodservice demand drives sustained market share growth while creating opportunities for value-added and ready-to-eat poultry products including marinated cuts, pre-cooked chicken, meal kits, and seasoned fillets targeting time-conscious consumers seeking quick, nutritious meal solutions.

Technological innovation across production, processing, and distribution systems provides the third critical driver enhancing operational efficiency, product quality, and market competitiveness throughout Australia's poultry industry. Modern farms are adopting automated feeding systems, climate-controlled housing, and advanced monitoring technologies that optimize bird health, welfare, and growth performance. Precision farming techniques enable superior control over feed ratios, resulting in improved conversion rates and reduced resource waste while supporting sustainability objectives. Enhanced biosecurity protocols and AI-driven disease detection systems minimize outbreak risks, reduce mortality, and maintain consistent production output. Baiada Poultry's new processing facility scheduled for 2026 completion exemplifies this technological advancement, with capacity to process up to 3 million chickens weekly while setting new benchmarks for poultry processing in Australia. Real-time data analytics, blockchain-enabled traceability systems, and IoT integration are streamlining farm management, enhancing supply chain transparency, and meeting growing consumer demands for food safety verification and ethical production practices. These collective innovations lower operational costs, boost yields, enhance quality, and position Australian poultry producers for continued expansion in both domestic and export markets.

Australia Poultry Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Broiler

• Eggs

• Others

Nature Insights:

• Organic

• Conventional

Distribution Channel Insights:

• On-Trade

• Off-Trade

Regional Insights:

• Australia Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

Recent News and Developments in Australia Poultry Market

• January 2025: Animals Australia investigation revealed presence of antibiotic-resistant bacteria on chicken and pig meat sold through major retailers, highlighting ongoing challenges with antimicrobial resistance and intensifying industry focus on antibiotic-free production practices aligned with Australia's National Antimicrobial Resistance Strategy.

• March 2025: Australian Poultry Science Symposium Volume 36 convened industry leaders from Baiada Poultry, SARDI, University of Sydney, Australian Eggs, and other organizations to present latest research and innovations addressing production efficiency, animal welfare, biosecurity, and sustainability challenges facing the sector.

• 2026 (Scheduled): Baiada Poultry's new state-of-the-art processing facility scheduled for completion with capacity to process up to 3 million chickens weekly, representing significant infrastructure investment that will set new benchmarks for poultry processing technology, efficiency, and food safety standards across Australia.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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