Australia Activewear Market 2025 | Reaching USD 12.9 Billion by 2033

Australia Activewear Market Overview

Market Size in 2024: USD 8.3 Billion

Market Size in 2033: USD 12.9 Billion

Market Growth Rate 2025-2033: 5.02%

According to IMARC Group's latest research publication, "Australia Activewear Market Size, Share, Trends and Forecast by Product Type, Material Type, Pricing, Age Group, Distribution Channel, End User, and Region, 2025-2033", The Australia activewear market size was valued at USD 8.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12.9 Billion by 2033, exhibiting a CAGR of 5.02% during 2025-2033.

How AI is Reshaping the Future of Australia Activewear Market

• Revolutionizing Smart Textiles: By 2026, 40% of gym apparel will incorporate smart technology, with AI-powered wearable devices featuring biometric sensors for health monitoring, temperature regulation, and moisture-wicking capabilities transforming traditional activewear into intelligent performance wear.

• Transforming Personalized Shopping: AI-driven e-commerce platforms utilize data analytics and machine learning to create personalized shopping experiences, offering tailored product suggestions, targeted promotions, and virtual try-on technologies that enhance customer satisfaction and drive conversion rates.

• Enabling Sustainable Innovation: Artificial intelligence optimizes sustainable production methods, identifying eco-friendly materials like bamboo charcoal and coffee-infused yarns while streamlining supply chains to reduce environmental impact and support Australia's growing demand for ethical fashion.

• Powering Predictive Fashion Trends: Machine learning algorithms analyze social media patterns, influencer content, and consumer behavior data to predict emerging activewear trends, enabling brands to respond quickly to market demands and optimize inventory management strategies.

• Accelerating Inclusive Design: AI technologies support adaptive fashion development through advanced fabric engineering and customized sizing solutions, creating activewear that accommodates diverse body types while integrating accessibility features for consumers with specific needs.

Grab a sample PDF of this report: https://www.imarcgroup.com/australia-activewear-market/requestsample

Australia Activewear Market Trends & Drivers:

Australia's activewear transformation is being propelled by unprecedented health and fitness consciousness sweeping the nation. Over 4 million Australians currently hold fitness center memberships, demonstrating strong commitment to regular physical exercise and driving substantial market demand. The sector directly contributes approximately AUD 1.52 billion to GDP while indirectly adding AUD 2.49 billion through supply chain impacts, highlighting the industry's significant economic influence. This health awareness surge coincides with increased participation in fitness clubs, group activities, and outdoor recreation, creating sustained demand for high-performance activewear that supports active lifestyles across all demographic segments.

The athleisure revolution has fundamentally reshaped Australian fashion preferences, with consumers increasingly seeking apparel that seamlessly blends functionality and style. This trend reflects modern lifestyle demands for versatile clothing serving both fitness and everyday purposes, driving diverse product offerings including leggings, sports bras, and hoodies that cater to broad consumer preferences. Social media and fitness influencers amplify this movement by showcasing trendy activewear outfits with mass appeal, while platforms like Instagram and TikTok serve as powerful marketing channels where visually captivating content enhances brand visibility and promotes aspirational wellness lifestyles.

Technological innovation and sustainability initiatives are revolutionizing product development across the Australian activewear landscape. Brands incorporate advanced smart textiles, high-performance materials, and innovative fabrics like bamboo charcoal and coffee-infused yarns that combine superior performance with environmental responsibility. Companies are developing moisture-wicking, antibacterial, and temperature-regulating properties while embracing sustainable practices including recycled materials, organic cotton, and ethical production methods. This innovation wave addresses growing consumer expectations for products that balance performance, comfort, and environmental consciousness while supporting Australia's transition toward sustainable fashion consumption.

Australia Activewear Industry Segmentation:

Product Type Insights:

• Top Activewear

• Bottom Activewear

• Innerwear

• Swimwear

• Outerwear

Material Type Insights:

• Nylon

• Polyester

• Cotton

• Neoprene

• Polypropylene

• Spandex

Pricing Insights:

• Economy

• Premium

Age Group Insights:

• 1–15 Years

• 16–30 Years

• 31–44 Years

• 45–64 Years

• More than 65 Years

Distribution Channel Insights:

• Online Stores

• Offline Stores

End User Insights:

• Men

• Women

• Kids

Breakup by Region:

• Australia Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

Recent News and Developments in Australia Activewear Market

• September 2025: Australia activewear market demonstrates strong performance with USD 8.3 billion valuation in 2024, projected to reach USD 12.9 billion by 2033 at 5.02% CAGR, driven by health consciousness and athleisure trend adoption.

• May 2025: Alternative market analysis reveals Australia activewear revenues of USD 8.12 billion in 2024, forecast to reach USD 10.91 billion by 2030, with consumers increasingly seeking functional fashion and sustainable materials.

• March 2025: Smart textiles and wearable technology enhance adaptive fashion for 2025, featuring temperature regulation, moisture-wicking fabrics, and biometric sensors while augmented reality improves online shopping accessibility nationwide.

• 2025: Breakthrough activewear trends emphasize innovative fabrics including bamboo charcoal and coffee-infused yarns offering superior odor control, antibacterial properties, and sustainable performance ideal for Australian market demands.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: [email protected]

Tel No:(D) +91 120 433 0800

United States: +1 201-971-6302