A Quick Guide to Knowing What Signs to Get for Your Business and Where to Install Them

Making the presence of business signs in a business establishment strong and visible is an underrated thing nowadays. This is often neglected by business owners as more and more consumers go online to search for a place where they can get what they need or want. However, if you’re a wise business owner, you should know that signs are integral to keep a business running smoothly. This is because first, they make sure passers-by see your store, and second, some signs can be used to give directions for people to know where your business is located (especially for those who just found your brand online).

However, identifying what your brand needs, where to get it from, and how to install it can be pretty much mind-boggling. With all the companies promising a good deal, how can you be sure that the one you’re choosing is offering one?

This shouldn’t be a problem. Below are some tips on what to get for your business, their differences, and how to install them.

Different Types of Signs for Business According to Their Purpose

First things, first, what signs do you need for your brand?

While there are a lot of signages available for corporate use, here are some of the most common types needed:

• Informative
• Safety
• Regulatory
• Wayfinding
• Promotional
• Courtesy signs

To make sure your business is well-equipped with corporate signs, you might find yourself wanting to have a couple of each type. In the end, you may realize that it’s a bit too much. That is why you need to sort out the details first before ordering some.

However, you would also need to make sure that there is no gap between your signs. Otherwise, this will create an impression that your business is unprofessional and is not ready to serve clients. To refrain from getting into a situation like this, it is crucial to prepare a comprehensive list of all the things you need -- from the suppliers to the materials needed for the signs. It is so much easier to keep track of all the requirements when you have a list with you as you can just check off some of the items that you already bought as you go along.

Just a tip before you create your list -- do your homework. Research on what types of signs are best used for a certain application that you’re eyeing to achieve. This is especially true if you’re planning to use signs for advertisements in the future.

Where Should You Install Your Business Signs?

To be able to figure out where to put them, it is best to visualize the entire store environment. That is why we’re taking you in a detailed walkthrough on where certain signs should be placed to help you get a clearer picture.

Outdoor signs

If you plan on advertising a new product, service, or even a sale, your business’s storefront or offices are some of the most perfect spots. It’s an area that is easily seen by your target customers and can definitely make them pay your building a visit with the help of attractive signs.

Another area that will make an excellent spot for advertising signs is the parking lot. This is very accessible for those driving by the area or those attending an appointment in your building. If your store isn’t situated inside a shopping center, you can also install your advertising materials in the entrance or the driveway.

An excellent spot to place promotional signs close to your business is in the parking lot. From here, you can attract potential customers who are in the lot or driving by. If your business isn’t located in a shopping center, you can mount it in the driveway or entrance. You may opt for monument signs made from steel, pylons, and banners.

And who says the sidewalk or the small grass in front of your office are exempted? Aside from promotional signs, you can also mount wayfinding signs here. These signs include sidewalk signs, coroplast signs, and of course, banners.

Building signs

Aside from outdoor signs, building signs are also a smart choice when it comes to advertising your brand. These are often used by most business owners as they capture the attention of both pedestrians and road passengers. Aside from that, they are practical too. Most building signs (especially metal ones) last for several years, even decades when cared for and maintained.

For building signs, the following are the most preferred choice:

• Acrylic and aluminum panels
• Channel letters
• Dimensional letters
• Illuminated cabinets

If you want them to have more impact, we suggest you install them above head level -- either above the windows or in your storefront. This way, they will become visible or readable even at a meter distance.