4 Crucial Tips for Using Metal Signage as an Advertising Material for Your Business

For the longest time, signages lived to its reputation of being effective tools for displaying one’s brand. Such became a huge factor for the expansion of numerous businesses globally. Furthermore, it greatly helped even those smaller enterprises develop and compete among the biggest names in various industries.

While we indulge in the fact that it has indeed contributed to most company successes, the process of coming up with one is where the newly-established businesses have greater difficulty. The signage has to be ensured that it can convey the right message to potential customers. It should also reflect your business’ nature, philosophy, and standards in the best way possible.

Planning for your business signage might appear very daunting due to the several procedures and things to consider. We truly understand that formulating an approach for this project is never easy, so some ask for advice from professional companies such as www.shieldcoart.com. Additionally, we have gathered the best steps that you can take. We assure you that you’ll be able to anticipate the possible issues that may emerge and address them swiftly and provide alternatives that you can compare. Have a go in the list below:

Choose the appropriate colors.

You have to understand that aside from the fact that colors are important elements in signages due to its ability to affect people’s perception of things, there is a science behind selecting the right color choice you have to take note of. Whether we like it or not, people would immediately sense a certain kind of way on how they view your business once they take a glance at your signage. Thus, the process of color selection should not be simply taken lightly.

Understanding the color psychology of signages through studying the color wheel and referring to color associations is the first step you need to carry out. For starters, the color wheel is the most basic tool that you can use to mix and match colors that could complement your brand. Once you grasp the different color combinations you’ve experimented with, you can now come up with a color palette that will manage the color selection for your signage’s image, background, text, and graphics. In the same manner, it will also guide your signage’s theme and feel.

Consistency should be seen in your color palette’s application in your signage because it will enrich your content comprehension. Depending of your brand’s nature, your color associations will mirror the type of business you have. Food businesses tend to rely on color palettes with warm colors (red, yellow, and orange) to produce feelings like hunger and excitement. On the other hand, cool colors (blue, green, and purple) are being applied to enhance the mood of luxury, elegance, and sophistication.

If you are still unsure how you go about with your color choices, revisit the values you think your business best represents and what you would like your potential clients to distinguish. Choosing the best values would automatically assist you with the right color associations.

Conceptualize the suitable typeface

How you display your words in your signage is also a big factor that will quickly influence your customers’ perception of your business. The font style, size, and color will greatly impact the image your business exhibits to the public.

Always reflect on your business’s values that you want others to think of upon seeing your signage. For this, you might want to decide on a Serif or Sans Serif font type. Serif font types are appropriate for businesses exuding a formal, luxurious, and elegant feel. The Sans Serif are for industries that would want to express casual, free, and happy themes.

It could easily visualize the difference between the two by comparing brands such as Tiffany & Co., Swarovski, and Prada to that of McDonald’s, Burger King, and Wendy’s. Since the latter are brands related to fashion, therefore, they have utilized Serifs typefaces. The latter, however, are fast-food enterprises that explicitly explain their usage of Sans Serif typefaces.

Ensure that words are visible and easily readable

Readability is an essential aspect of the signage to be considered if it is planned to be placed outside your establishment. This is where the first two elements - color and typeface should be decided to best suit your brand.

Here, you might have to ask these questions: “How far will the customers be from my brand signage?” and “How long will it take for a customer to absorb the message of my signage?” These questions will guide you that your signage must be clear enough to be read from afar. Additionally, the content should be concise that the reader can absorb when he or she is subjected to the signage.

For better comprehension of your signage, avoid including numerous elements to include in your sign. Not all details are necessary since they could inquire additional or more specific information personally to the people in charge. Check whether your text contrasts the background and other figures that are in it. Be sure that your customers will quickly have an idea of your brand’s nature upon noticing your sign.

Selecting the best material

Investing in the right type of material for your signage can be very exhausting because you would not want to waste your money on materials of substandard quality. There’s no choosing between quality over quantity since you would best select the most cost-efficient option to avoid the

We would highly recommend you to consider metal as the material for your signage due to the several advantages it brings. Metal is a good material for indoor and outdoor signages, especially if you want it illuminated during nighttime. Likewise, it can withstand weather conditions and natural processes such as oxidation coated with chemicals that would protect your sign from rusting. Also, the material’s versatility is advantageous because it allows you to customize by selecting from a wide variety of styles, sizes, and concepts. You can even choose your desired thickness, color, and shape as it can be formed to your preferred figure. Lastly, the material itself is affordable since it will largely depend on your design. Its longevity? You will surely have no doubts about whether it would last long. Metal signage can last for many years and can even last longer with good maintenance. Your investment in this material will surely pay off, and no regrets will follow.

Be sure to research the people to rely on the customization process of your signage. Choose the ones with an established reputation in the field of metalwork. Consult them on further details of your design concept and ask them questions on how the entire procedure works and the costs you need to account for.