8 Ways to Increase Website Traffic Free

1 Search Marketing

Search engines are used by many potential visitors to locate hotel websites. They enter a search phrase and then click on a result that appears to be appealing. How does your hotel compare to

the others? When you search for a hotel, does it come up? Try using your preferred search engine to look for some common, relevant terms and observe how your website appears in the

results. Is the headline appealing and intriguing? Is the entire text correct? Optimizing your website's content for search results is a simple and cheap technique to enhance website traffic.

Assume you're a hotel guest looking for a room in your city. What are some of the things you'd look for? Make a list of 20-30 terms and examine the material that appears when you search for

them. Identify parts of your website that can fulfill searcher intent for certain searches, and if none exist, consider constructing technical SEO pages to attract search traffic for those phrases. Create a page for "restaurants near the Golden Gate Bridge" or "hotels nearest to Napa Valley and Wine Country" if your hotel is in San Francisco, for example.

With rich content, you want to target high volume, low competition phrases. Make sure you're writing for humans, not machines, because Google is growing better at choosing the best material for searchers. Create valuable content that addresses customers' problem concerns, and the bookers will come.

If your hotel has a marketing budget, you can take your search results game to the next level by using platforms like Google AdWords to buy pay-per-click advertising.

2 Online Reputation Management & Reviews

It's no secret that a hotel's success is dependent on positive visitor evaluations. However, soliciting reviews from visitors isn't the only vital aspect of managing your hotel's internet image. Nobody hates to get a bad review, yet negative evaluations are the most crucial for a hotelier to

reply to. A poor review provides a chance for the hotelier to explain their side of the story, utilize the issue as a learning opportunity, and reaffirm the hotel's commitment to delivering good service. By carefully responding to these reviews, the hotelier may transform a poor review into a pleasant impression for anybody who reads it.

review. When a nice review is left, make sure to answer, maybe with a word of thanks for the positive comments and a remark that you hope to welcome the visitor back for another stay soon.

While many general managers and other hotel executives prefer to handle their properties' guest reviews themselves, hotels that want to improve their reputation management can work with a company that offers reputation management software that includes review response services and insightful analytics.

3 Compelling Website and Blog Content

People won't spend much time on your website if it doesn't have intriguing content, even if you have excellent SEO and excellent guest reviews. You may add new and fascinating material to

your website or hotel blog without paying any money, whether you have a simple website or an established hotel blog. Consider performing some SEO research to see what keywords people in

your region are looking for, and then writing an article about it. Start a "staff spotlight" interview series or compile a gallery of visitor images. You might also create an article on a local event or celebration and request information from the organizers.

To increase traffic, organizers could promote the content on their social media networks. The options for engaging hotel blog material are boundless!

Do you want to take your website or blog material to the next level? To develop material that truly shines, consider employing a professional writer or content firm. You may also hire a content agency to assist you build a strategic direction for your blog or learn more about SEO. TravelClick, for example, is a major distribution and marketing company that can provide anything from hotel websites to content marketing, video, and more.

4 Website SEO

We've previously established that search engines are frequently used by potential guests to identify hotel websites, so investing effort in search engine optimization (SEO) can help customers find your website more quickly. Making significant adjustments doesn't require an

SEO specialist; for example, adding H1 and H2 formatting to headers, compressing huge pictures to enhance site performance, and adding internal links are all SEO ideas you can use right now. Add free plug-ins like Yoast to your website if you use Wordpress to update it.

For each page, there is specialized SEO advice.

Are you ready to take your search engine optimization to the next level? For more advanced knowledge, work with a professional SEO agency. An agency can assist you in determining which keywords to target, identifying your competition, and brainstorming blog post or content ideas.

5 Social Media Posts

Your hotel most definitely has social media profiles, but are you making the most of them? Boost your social media game by hosting a free room night giveaway, where customers may participate by following the hotel's account, like a post, or commenting with a friend. A giveaway allows you to raise brand recognition without

having to spend money on advertising. Creating a memorable hotel hashtag for guests to use or reposting guest images are two other social media possibilities. Perhaps you could make a post about something enjoyable.

such as holiday parties or sporting events, are taking place in your neighborhood.

You may boost your social media profile by placing sponsored advertising on networks like Facebook, Instagram, or LinkedIn if you have marketing budget available. You may target highly particular guest profiles, such as families, foodies, or business travelers, using these advertising platforms. The marketing budget is adjustable; daily amounts as little as $5 or $10 can be specified

6 Email Marketing

By sending booking confirmations and receipts, hotels automatically establish a database of guest email addresses, but contact shouldn't end after a visitor has checked out. Use email marketing to persuade

people to visit your hotel's website and book directly using that list of email addresses. Instead of using Outlook to send an email with your whole database in the BCC box, try utilizing a free email application like

Mailchimp is used to track open rates and link clicks.

Upgrade your email marketing system to a hotel CRM for larger hotels or properties with more advanced marketing methods (customer relationship management). These solutions aren't free, but they provide even more extensive features and statistics to help you take guest communication to the next level.

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