7 Out-of-the-Box Marketing Case Studies You Need to See

In a world where technology and marketing are constantly evolving, it's important to stay ahead of the curve and experiment with new marketing strategies. This can be a daunting task, especially for small businesses with limited resources.

That's why we've compiled a list of 7 out-of-the-box marketing case studies that you need to see. These case studies showcase businesses that have taken risks and achieved success with their marketing campaigns.

case study #1: Dollar Shave Club

Dollar Shave Club is a subscription service that delivers razor blades and other grooming products to your door. When they launched in 2012, they took a risk by producing a hilarious (and controversial) commercial that went viral.

The commercial was a hit, and Dollar Shave Club quickly gained a loyal following. They've since expanded their product offerings and continue to be a disruptive force in the grooming industry.

case study #2: Warby Parker

Warby Parker is an online retailer that sells prescription glasses and sunglasses. When they launched in 2010, they disrupted the eyewear industry by offering high-quality glasses at a fraction of the price of traditional retailers.

To get the word out, Warby Parker partnered with nonprofit organizations to host pop-up shops in cities across the country. They also gave away free glasses to customers who agreed to post photos of themselves wearing them on social media.

The results were impressive, and Warby Parker is now one of the most recognizable brands in the eyewear industry.

case study #3: GoldieBlox

GoldieBlox is a toy company that makes construction toys for girls. In 2013, they released a video that went viral, which featured girls playing with their toys while a remix of the Beastie Boys' song "Girls" played in the background.

The video was a hit, and GoldieBlox quickly gained a loyal following. They've since released a number of other videos and products that have been well-received by the public.

case study #4: Red Bull

Red Bull is a energy drink company that has been incredibly successful with their marketing campaigns. One of their most famous campaigns is the "Red Bull Stratos" project, in which Felix Baumgartner jumped from a space balloon 24 miles above the Earth.

The project was a hit, and Red Bull generated billions of dollars in media exposure. They've since launched other successful campaigns, including the "Red Bull Air Race" and the "Red Bull Cliff Diving World Series."

case study #5: Airbnb

Airbnb is an online marketplace that allows people to rent out their homes or apartments to travelers. When they launched in 2008, they took a risk by relying on word-of-mouth marketing to get the word out.

The gamble paid off, and Airbnb quickly became a popular way for people to find affordable places to stay while traveling. They've since expanded their business and now offer a wide range of services to their customers.

case study #6: Old Spice

Old Spice is a men's grooming company that is known for their humorous commercials. In 2010, they launched a campaign called "The Man Your Man Could Smell Like," which featured a shirtless man (Isaiah Mustafa) delivering a monologue about the benefits of using Old Spice products.

The campaign was a hit, and Old Spice quickly gained a loyal following. They've since released a number of other successful commercials, including the "Smell Like a Man, Man" and "The Old Spice Guy."

case study #7: Burger King

Burger King is a fast food chain that is known for their creative marketing campaigns. In 2014, they launched a campaign called the "Proud Whopper," which featured a rainbow-colored wrapper for their burgers.

The campaign was a hit, and Burger King generated a lot of positive media attention. They've since launched other successful campaigns, including the "Whopper Virgins" and "Subservient Chicken."

conclusion

These 7 out-of-the-box marketing case studies showcase businesses that have taken risks and achieved success with their campaigns. So if you're looking for some inspiration for your next marketing campaign, look no further!