5 Ways to Promote one Product

Let’s just say you are selling eyelashes. It’s Tuesday morning and shipment has arrived. You opened up the container and became excited to share, no problem, post it. Take a single picture, format, place a filter, color background and present it to the gram. Place in the description box, The Who, what, when, how, why and hashtags and you have successfully completed day one.

Creating a social media calendar will become helpful in marketing and consistently promoting brand awareness. Tracking allows you to maintain and achieve long term and short term goals. Tactics involved; planning, organizing ideas, developing strategy and product placement in each post. Select four additional days you want to dedicate to promoting your eyelashes. Try to spread them out, but not too many days you want to keep the audience attention. . Don’t repeat the same caption or hashtags all five days. The only consistent material should be lashes and the link to the website. It’s time to get creative, reading this advice may inspire your creative juices to start flowing. Even though you are focusing on one single item, it also gives you the opportunity to market other projects, platforms and reach a broader audience.

Day Two:

Bring something new to the table. Post a picture of yourself or a model wearing the lashes. Dress them up, mascara, eye shadow, eye liner and the perfect hair .Promote another platform you may use, such as your website, blog or YouTube. Link a video or how to tutorial. You want the person looking at the post to say, “who did her lashes?’, “Where did she get them from?”, “I need them in my life.” The idea is to make the audience think it’s a new product, but in actuality it’s the same. Get creative with hashtags. Search trending, sub categories, states, and even the day of the week.

Day Three:

Give the audience a little more insight into the product. You are an influencer, so influence. Provide tips, products, how to apply, and what occasion is suitable for the style. Use multiple resources that may have inspired you to invest in this product. Inspiration can come from celebrities, articles, a quote, or recommendation.

Day Four:

Make an announcement, create a flyer something you have done in the past that you receive high impression. You can announce a sale, almost sold out, restocking or contest/giveaways. Possible an upcoming collaboration with a company or follow influencer.

Day Five:

It’s the final day of promotion. You're getting positive feedback. Customers are tagging your product in their post. Re-post; let the people know what they are missing. The main purpose is to create a buzz and ride it out.

Remember, stand out and beat out the competition.