10 Top e-commerce Platforms in Vietnam in 2020-21

Top Vietnamese e-commerce Platform Rankings

Currently, Shopee, Tiki, and Lazada are the three most popular e-commerce platforms in Vietnam. They all support cross-border sales and can directly start sales without registering a Vietnamese legal entity.

From the perspective of e-commerce entry, the above three do not need to pay entry fees, but will charge commissions related to the category.

Shoppe and Lazada provide flagship store services called Shopee Mall and LazMall respectively, and Tiki also provides similar product certification services for brands to settle in.

In terms of warehousing and logistics, Shopee, Tiki, and Lazada have established self-operated or logistics partner networks in Vietnam to provide merchants with mature distribution support.

In addition, Lazada and Tiki also provide cross-border logistics services for Chinese merchants. Merchants can ship products to Lazada's warehouse in Hong Kong or Tiki's warehouse in Shenzhen, and the platform is responsible for subsequent customs clearance and delivery.

High sale of FMCG goods like Birthday Cakes and Bachelorette Cakes

Mostly, these ecommerce sites sells daily use consumables as these are fast moving and consumers buy them again and again so there is recurring expenditure increasing the revenue of the online sales portals.

Among the top 10 e-commerce websites in Vietnam, 5 are mainly selling 3C and electronic products. One of the most well-known is The Gioi Di Dong, and merchants in related categories can consider preferential entry.

Top Ratings of these online selling e-commerce sites in Vietnam:

1. Shopee VN

Average monthly traffic: 38,589,400

Unlike other countries in Southeast Asia, Shopee is the most popular e-commerce platform in Vietnam (usually Lazada in other countries). Shopee is affiliated with Tencent and is the second largest e-commerce power in Southeast Asia. It has offices in China, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines.

Shopee VN Vietnam e-commerce platform

Shopee is working hard to overcome the e-commerce "trust problem" of Vietnamese consumers.

To protect consumers, Shopee launched the "Shopee Guarantee" to show the reputation index of the store.

Dimensions such as store rating, customer service responsiveness, and consumer reviews are designed to help consumers fully understand the situation before making a purchase decision.

Shopee settled in

At present, Shopee VN does not charge entry fees and supports the establishment of brand flagship stores (Shopee Mall). Shopee Mall's commission is generally about 1%-2%, and logistics partners are provided to help merchants carry out freight.

2. Tiki

Average monthly traffic: 33,724,000

Tiki was established in Vietnam in 2010 and is the second largest e-commerce platform in Vietnam. Unlike outsiders such as Shopee and Lazada, Tiki is a "purely local" e-commerce platform. Tiki has a good reputation among Vietnamese consumers. Among all e-commerce platforms in Vietnam, he has the lowest return rate and the highest customer satisfaction.

Tiki Vietnam e-commerce platform

Tiki has achieved what it is today with its excellent customer service, reliable logistics and warehousing partnerships, and a strong brand choice space.

Tiki successfully controlled the entire end-to-end supply chain, which became a local advantage when faced with competitors from overseas.

In January 2018, JD.com invested approximately US$44 million in Tiki and became one of Tiki's largest shareholders.

In July of the same year, Tiki officially launched its first cross-border e-commerce ordering service "Tiki Global" and "JD Online Pavilion" to provide local residents with more than a thousand kinds of high-quality products from international merchants.

Tiki settled in

Tiki currently does not charge store opening fees, but will levy related commissions based on sellers and products, such as 4% (non-electronic products) and 8% commission (electronic products) levied by cross-border merchants. For specific Tiki entry strategy and platform information, please refer to the "2019 Vietnam E-commerce Market Guide".

3. Lazada VN

Average monthly traffic: 28,306,700

Lazada entered Vietnam in February 2012 and belongs to the Ali department. Vietnam is one of the first international markets that Lazada has entered.

Lazada has formulated a rapid and sustainable long-term development strategy for its development in Vietnam.

Lazada focuses on launching new marketing activities (Campaign) to attract Vietnamese consumers and build a good shopping experience for them.

Lazada VN Vietnam e-commerce platform

Only in Vietnam, Lazada was overtaken by Shopee, with an average monthly visit volume of only 73.35% of Shopee. Looking at the top 3 e-commerce companies in Vietnam, the overall traffic is relatively average and there is no absolute monopoly.

Lazada VN settled in

Currently, Lazada VN does not charge entry fees, but such as LazMall (brand flagship store) will be charged up to 5% of the transaction commission, depending on the category. For specific Lazada entry strategy and platform information, please refer to the "2019 Vietnam E-commerce Market Guide".

4. Sen Dỏ

Average monthly traffic: 28,047,300

Sen Do was founded in 2012, and currently has more than 300,000 sellers on its platform, providing e-commerce services in more than 29 categories for about 10 million customers across Vietnam.

Sen Do not only focuses on Hanoi and Ho Chi Minh City, but also focuses on second-tier cities that have not yet been developed.

In addition, Sen Do also provides services like "Dianping", supporting online purchase of coupons and offline consumption.

sendo e-commerce platform in Vietnam

Sen Do has launched SenMall, similar to a brand flagship store, all products published on SenMall must undergo rigorous review and must provide appropriate licenses and documents required by law. Therefore, when consumers buy at SenMall, they can be sure of the product quality and get a good service experience.

5. Thế Giới Di Dộng

Average monthly traffic: 25,349,000

The Gioi Di Dong was established in Vietnam in 2004 and belongs to Mobile World Group.

It is the largest mobile phone retail brand in Vietnam with pure Vietnamese capital.

In addition to online e-commerce, The Gioi Di Dong also has 478 mobile phone stores and 37 large consumer electronics stores.

Thegioididong Vietnam e-commerce platform

The Gioi Di Dong has occupied 40% of the offline mobile phone market share and 16% of the entire offline electronics market.

55% of Mobile World Group's net income comes from the sales of its subsidiaries The Gioi Di Dong and Dien May Xanh in the field of electronic products, such as mobile phones, tablets, notebooks and related accessories.

6. Diện May Xanh

Average monthly traffic: 10,073,700

Dien May Xanh and The Gioi Di Dong mentioned above belong to the Mobile World Group. Dien May Xanh focuses on offline retail supermarkets and has opened an online store.

dienmayxanh Vietnam e-commerce platform

Dien May Xanh opened its first supermarket in Xo Viet Nghe Tinh 561, District 26, Binh Thanh District, Ho Chi Minh City in December 2010.

So far, it has opened nearly 900 retail supermarkets in 63 cities in Vietnam, with over 10,000 Employees.

7. FPT Shop

Average monthly traffic: 9,941,600

FPT Digital Retail Joint Stock Company (FRT Retail) was established on March 8, 2012, with 2 main brands: FPT Shop and F-Studio (Apple's official authorized distributor in Vietnam). This mainly sells digital 3C and IT products.

After 6 years of operation, FPT expanded its store system to 63 provinces and cities in Vietnam.

fptshop Vietnam e-commerce platform

FRT Retail has ever ranked first in the market share of notebook computers, and is currently the only Vietnamese retail chain that has all Apple licenses.

8. A day rồi

Average monthly traffic: 7,011,200

A Day Roi is an e-commerce website of VinCommerce General Trading Services Co., Ltd. and a member company of Vingroup.

adayroi Vietnam e-commerce platform

A Day Roi sells more than 500,000 kinds of commodities, such as fresh food, travel, health, insurance, electronics and fashion, etc., and provides fast delivery services within 2 hours.

9. CellphoneS

Average monthly traffic: 6,300,900

An IT and digital 3C website that mainly sells mobile phones, tablets, laptops and related electronic accessories.

cellphones Vietnam e-commerce platform

At present, 32 offline stores have been opened in Ho Chi Minh and Hanoi.

10. Phong Vu

Average monthly traffic: 4,026,200

An online e-commerce company that mainly sells TVs and computers has operated more than 30 experience stores in Vietnam and provides after-sales warranty services.

In addition to cash payment, online payment methods such as QR code, installment payment and online banking are also supported. And every order is shipped free nationwide.

Conclusion

These platforms were able to establish themselves and are surviving till date. Many elapsed in the competition and other adversities. Few best new ones are also trying to make entry and out of those the ones which are already well established elsewhere are expected to make a big mark. One of the top entrants is Online gifts seller buyQG which sells from fondant cakes to birthday cakes in India. And now will be selling in other parts of Asia and the world includig Vietnam. As there are so many good new players trying to make foray in this ecommerce market the future seems to be very bright for the consumer.