Taobao entrepreneurship legend of female master

Gong Hengli, 26, joined the job market in July 2008 after graduating from Xinjiang Normal University as a graduate majoring in Chinese literature. After that, she worked as a secretary in the office of a hospital in Urumqi and opened a gourmet restaurant. In a short period of one year, such twists and turns of employment experience so that Gong Hengli can not see the direction of the road ahead.

Because of his love and understanding of literature, Gong Hengli encountered a pure online love. Later, with her boyfriend's encouragement, Gong decided to go to Xi 'an, the city where her boyfriend lives, to develop with him.

After arriving in Xi 'an, Gong got his first job as a textbook editor, earning 800 yuan a month. After a month, Gong resigned resolutely. In July 2009, Gong and her boyfriend decided to return to Xinyang, his hometown in Henan province. At this time, Gong Hengli's younger brother also quit his job to Xinyang development. At the suggestion of his younger brother, Gong Hengli registered a Taobao shop, Silk Road Fragrance Xinjiang Delicious Specialty Shop.

On July 23, 2009, Gong Hengli opened his Taobao shop. At the beginning, the business was very slow. Sometimes there were no customers a week. Gong Hengli's loneliness and disappointment in the bottom of his heart tortured the spirit and will of this Taobao novice. But she didn't give up. Instead, she went to Taobao forums every day to learn from others' experiences, see their successful experiences and seek inspiration. She also wrote about her experience on her blog. Unexpectedly, her blog post was followed by many netizens and was listed at the top of Alibaba's blog. Her sincerity touched many bloggers and won her a large number of customers. On September 21 and October 14, Gong's shop went up to three diamonds in three months, which is not common on Taobao.

Starting your own business, not afraid of hardship is just a basic requirement, to win with quality and reputation is the key to success. But how do you do it with heart and sincerity? Gong Hengli has her own approach. She believes that reputation and quality are essential to the survival of specialty shops. At the beginning of the store, "Silk Road fragrance" is positioned to sell green pollution-free, pollution-free products, resolutely do not use the gold and jade outside, which products to speed up. As the main sales subject of the store is Xinjiang famous jujube, raisins, walnuts, wolfberry, dried mulberries, so Gong Hengli insists on taking only natural and non-processed products. In the selection of goods, she will not choose poor quality products because of lack of funds, but not abuse propaganda to fake; For some of the hierarchical things, also never steal. Gong believes that what he does with his heart will be rewarded. Despite a tough start, she slowly won repeat customers and a legion of loyal friends.

Because of good reputation, the customer base of Silk Road fragrance is increasing, and the quantity of goods is also increasing. Of course, the after-sales problems encountered are also very much, but every time Gong Hengli told himself to stand in the position of the buyer to consider the problem, can not be opinionated, as far as possible objective to solve the problem for customers. Seeing sales climb day by day, she is convinced that this is the highest quality and good service to bring her the biggest return.

On December 31, 2009, the national voting results of China's third College students Entrepreneurship Competition were announced, Gong Hengli won the top ten award, she is the only female contestant selected in the top ten. On June 7, 2010, Gong Hengli's shop took only 11 and a half months to pick its first crown. Some peer friends are very confused, but she said calmly: "We rely on quality and service, is not brush out of the credibility." On August 1, 2010, the shop rose to two crowns, from the first crown to the second crown, only 52 days; On August 15, 2011, the online store rose to five crown reputation.

Thinking of the future, Gong Hengli confidently said: "Only the world of sincerity, can overcome the world of hypocrisy. I believe in this sentence, I believe that as long as we work hard, sincerely, we can do things better. Even if we are not known and known, we can still smile with comfort."