If God gave you a sour lemon

In high school, he was unhappy with his teachers and had several conflicts with them. He used to be called the devil of the world because of his ignorance. Rebellious, he chose to drop out of high school without graduating.

At the age of 19, he joined his father's factory as general manager. But with little education and little management experience, he was never able to read an income statement.

That day, as soon as he got to the door of the accounting office, he heard someone whispering that his father had become the general manager because he could not even read the income statement. His face was burning and he was going to have a fit but then he thought, yeah, well, who's to say he's not real?

As he turned away, he resolved that one day he would have to win them over. Next, he studied business management while embarking on the strategic transformation of the food factory. He decided to process and produce "wave taste squid silk" to do domestic sales.

However, things didn't work out. Switching to domestic sales only a year, he lost 100 million Taiwan dollars. He was known as the black sheep of his family. He soon developed depression and felt that people were constantly judging him behind his back. He often climbed to the top of the tall building and dreamed of jumping off.

At this time, his father would always say to him, "Son, where there is the green mountain, there is wood to burn! On the way of life, where is there without setbacks?"

Looking at the wisps of white hair on his father's head, he finally came down the stairs in agony. Under the patient persuasion of his parents, he slowly stepped out of the shadow of suicide.

After three years of market research, he found that Taiwan's rice resources were seriously oversupplied, and there would be a lot of room for the Japanese rice fruit business. Then, he confidently came to Japan's rice fruit processing plant, and earnestly put forward the desire for cooperation.

Looking at the young man in front of him, Jeong, 64, waved his hand repeatedly and said, "Thank you for your trust. We don't want to cooperate with others now." He knows that this is the old president's euphemistic refusal because the other side is afraid of their bad reputation. Cheng door snow, only to stage a comeback. At noon in the winter of 1991, he reappeared with fruit in his hand in front of the old director's office.

Just at that moment, a staff member came out from Jeong's office. The staff told him that the old president just took a nap, and estimated that half will not wake up. You can give him a message if you need me. He thanked him and sat down on a stool outside the door. Snow in the courtyard flying profusely and disorderly, let a person, not by a cold shiver. Shivering through the afternoon, President Jeong Jizu's door opened.

Realizing that he had waited outside the door for three hours to visit him, Zhen made a face of shame and said, "Young man, it seems that you are very persistent! I only hope that you will take your career seriously..."

When he recovered himself, he said happily, "Thank you for your trust, Master. If you would only give me a chance, I would not fail you." He is modest, cautious, and confident. This time, he finally acquired the technology to make rice nuts.

On the road to entrepreneurship, he constantly tried to be conscientious. His company quickly became the top dog in Taiwan's rice fruit market. Before long, he also targeted the mainland rice market.

He thinks the mainland market has great potential for development. After many efforts, he entered the mainland and became the first Taiwanese enterprise in Hunan. One day, he attended a Zhengzhou sugar and wine party and was lucky to receive more than 300 orders. What he did not expect is that no dealer came to pay money to take delivery of so many orders. He was deeply lost. To make matters worse, the ordered rice was about to expire.

Unintentional action, but brings a surprise. To avoid waste, he gave away free rice and fruit to students who hurried home for meals. While he was distributing, he also accompanied the slogan of his advertisement "Wang Wang, you Wang Wang I Wang Wang everyone". His passionate passionate shouts immediately attracted numerous students, and before long, all the food he brought was distributed. When people heard about it, they said, This is a crazy man. However, he did not stop there but expanded the free to Nanjing, Changsha, Guangzhou, and other places. As a result, the children are very happy, remember and love wantwantrice fruit.

Success always favors the prepared mind. The sight of the children eating with a relish made his face smile like never before. After planning, he pasted lovely Wang Zai stickers on food packaging, playing a vivid image of "you Wang Wang I Wang Wang everyone Wang" classic advertising words. In the end, he made a hefty return of Rmb250m the year he started production.

His name is Tsai Yen-ming and he is the chairman of Want Want Group. Today, Want Want is a household name in China and a fond childhood memory for many. Its owner, CAI Yanming, became a snack food king after suffering from hardships and became "the richest man outside the Chinese mainland in 2012 according to Hurun" with a fortune of 50 billion yuan.

On the Fortune Forum, Tsai said: "I don't have any secret of success if there is a sentence, 'If God gives you a sour lemon, then you must not be discouraged, think of ways to turn it into a cup of delicious lemon juice!"

What is the same for us? When you have the perseverance and courage to turn adversity into sweetness, is success far away from you?