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Black Women! I’m Disappointed in You!

You’re failing yourselves

By Edina Jackson-Yussif Published 4 months ago 4 min read
Top Story - September 2025
Black Women! I’m Disappointed in You!
Photo by TopSphere Media on Unsplash

As a Black woman myself, I’m disappointed in Black women right now. I know I’ll get some backlash for this but I have to speak my mind.

I’ve been building a platform called One Million Black-owned Brands for some time now, and honestly, it’s been the hardest thing I’ve ever done. Building something meaningful for the Black community is like pulling teeth, or flogging a dead horse.

They don’t care enough to support it.

That’s the sad truth.

Here’s why I’m deeply disappointed in Black women right now:

I’ve built several offers for Black women, these offers were built with intention and focus on the fact that Black women are losing their jobs rapidly in the United States specifically.

Generally, women of color are often the last to get promoted, and the first to get laid off.

I created offers such as Passive income for Black women, and Remote Tasks Club for Black women to provide opportunities for women in the Black community to build additional income streams. But let me tell you, it’s been the most gruelling, the most stressful, and the most frustrating five months of my entire life.

We’ve published hundreds of articles, videos, sent thousands of emails, and the ROI has been terrible.

  • -Black women want freebies.
  • -Black women want heavy discounts.
  • -Black women are often not willing to support each other.

The sad thing is, 50% of all proceeds for these offers go towards supporting vulnerable women in Ghana, West Africa. But the women that I’ve spoken to turn their noses up at it like it’s the worst thing in the world.

Like, seriously?

But then these same women skip down the road to shop at Walmart and Target instead of supporting their own.

Don’t get me wrong, I’ve had some amazing women turn up and sign up, and share these offers with their friends. However, I’ve also had women say they’ll sign up and then go silent for weeks. When you finally speak with them again, they’ll say it’s too expensive.

Let me break it down:

I introduced Passive Income for Black Women as a $50 offer. Yes, a $50 offer. Just imagine, I was offering something that should be worth at least $3000 or more, because it’s an intense, six month service, so even $3000 is cheap by the way. I was offering this for such a low cost, and women would say it’s too expensive.

These are not retail store workers or Starbucks workers. These are Doctors, Lawyers, high-level entrepreneurs, software developers.

The women who sign up are the ones who are fed up of their current situation, and they might not have the extra funds to spare, but they take a bet on themselves. But it’s hard to find these women, it’s like pulling a needle out of a haystack.

I don’t like to complain much, but I need to voice this because often we, as a Black community, we point fingers at other races for belittling us, for not giving us the opportunities we think we deserve, but the opportunities are there within the community itself, and we ignore them or refuse to support our own.

Black business support is not a special day or month, such as Black Business Month, or Black Pound Day. It’s more than that, it’s a conscious decision to support our own, to help each other, to build generational wealth as a community; and to own platforms, support initiatives, and put our money were are mouths are.

I’m tired of talking or listening without taking action.

The time is now, and we must act to build generational wealth for our young ones.

Yesterday, I pulled Passive Income for Black Women from the platform. I’ve left it as a hidden link, so if women want to sign up, they’ll need access to the hidden link.

I’ve pulled Passive Income for Black Men too because we haven’t had a single sign up since launch.

I’ve kept the Remote Work for Black Women Club up there, and it will remain, let’s see how that goes, we’ve had a few sign ups for that. But honestly, we’ve had more sign ups for the general remote work club, which is for everyone.

Right now, my main focus is selling digital products in several niches, and building my software company. We have several e-books for sale on the One Million Black-owned Brands store, and I’m about to launch the YouTube channel again after years of feeling disheartened. It’s about to be a podcast style channel where I interview Black founders and creators, I’m looking forward to that.

One last thing, we’ve reached out to hundreds of Black founders and creators in the past few months in preparation for the new channel, and that’s also been tough, but we’ll push on.

I’ve built several six and seven figure businesses over the years, and it’s been a walk in the park compared to this, honestly.

But we wont’ quit, I’ll keep on going.

If you’re a Black woman, and you’re looking for remote freelancing opportunities, sign up for the Remote work club for Black Women.

Passive Income for Black Women is officially closed to the general public, as in, it’s not visible on the main site, but here’s the hidden link, if you’d like to join.

Purchase any digital product from our store, and remember that 50% of all proceeds from sales go towards supporting vulnerable women in Ghana, West Africa, and soon we’ll expand this initiative across the diaspora.

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About the Creator

Edina Jackson-Yussif

I write about lifestyle, entrepreneurship and other things.

Writer for hire [email protected]

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Software Developer + Machine Learning Specialist

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Comments (4)

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  • Sam Spinelli2 months ago

    I’m not the target audience for these offers, but I prefer to support black owned businesses so I checked out the links just to see what they were about. I specifically thought the 1 million black owned brands concept was really cool— I agree it’s waaaaay more important and ethical to support black owned businesses, especially local ones, over soulless, destructive mega corporations like Walmart and target. I’m actually boycotting target right now because of their recent rollbacks on DEI initiatives. Anyway I imagined and hoped for a wide network of tons of black owned companies would be an incredible resource for people who are trying to be more ethical and deliberate about their spending. To be totally upfront, i expected more companies showcased, and I definitely didn’t expect a pay wall for companies to be listed in your network. I didn’t realize it was a buy-in kind of deal. If my black kids ever own their own businesses id tell them to be wary of this kind of thing— spending money on any service sight unseen. Especially since there are lots of free services and support networks on social media that are all about amplifying voices for and increasing visibility for black owned businesses for free, because it’s their passion. I think your mission here— supporting black owned businesses— is really worthy. But most businesses owners would be skeptical of anything you’re offering behind a paywall. There’s also not much there in the way of evidence that you’ll deliver the high quality endorsements you hope you will. As someone who writes a ton on vocal, the passive income offer feels really shaky and overly optimistic to me, for many vocal writers, the roi on membership is not profitable, or just barely profitable— especially when it comes to raw read counts on articles that aren’t entered into contests. I would love to see your customers make money off your model, but after they pay you 50 dollars for the writing and vocal however much for their membership I think there’s a chance they’re gonna be disappointed by the final numbers. For reference I’ve won a handful of contest trophies on vocal but only barely made about 1,000 dollars after posting hundreds of stories over the course of a few years. So your hope that people who pay for your service will make thousands of dollars in passive income does not feel realistic or plausible to me. And in conclusion, I’m trying to raise my kids to one day be adults who will support their local and black communities and to actively resist those evil corporations that perpetuate crimes against humanity and the environment, which disproportionately harm black people. I would be disappointed in my black daughter and my black sons if they shopped at target and Walmart. I’d be disappointed if they didn’t do what they could as consumers to support local and black owned businessses, But if they owned businesses of their own I wouldn’t be disappointed if they chose not to sign up for your tailored marketing programs. I think I’d respect their skepticism. Paid marketing is absolutely worthwhile for black owned businesses and any business when it’s effective and reliable, but it’s hard to know which marketing programs are worth the money and the trust. How can a black businesses owner know they should put their faith in any internet stranger? For all they know the articles and write ups they receive in the program could be AI generated.

  • It's so absurd how the colour of someone's skin can have such an effect on how they're treated by other people.

  • Cheryl E Preston4 months ago

    I admire your efforts but I have been burned trying to support Black owned businesses in my area. Best of luck to you. I would love to work remotely but don't have $100.00 to give and possibly not get hired.

  • Judey Kalchik 4 months ago

    well documented: don't give up hope. and vision. things are wonky all over right now and people are reluctant to make decisions.

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