Why I Create Nicheless Content on Vocal

For a long time, I believed the only way to succeed as a creator was to pick a niche and stay there. Find one topic, one audience, and build authority around it. And to be fair, there’s truth to that. On platforms like YouTube and Medium, I’ve done exactly that — creating content around building digital product businesses without burning out. It’s a topic I love, and niching down has helped me connect with people who are looking for specific, actionable guidance.

But on Vocal , I’ve chosen a different path.

A Space Without Limits

On Vocal, I don’t limit myself to one theme or one audience. Here, I create nicheless content. I write from the soul. Some days, that looks like poetry. Other days, it’s a personal story about my life — my struggles, my wins, my lessons. Sometimes it’s a money-making guide or a news commentary piece. I give myself permission to shift, to experiment, to explore.

And honestly, it feels freeing.

The Weight of Niching Down

When you niche down, you’re building credibility and focus. It’s a powerful strategy for growing an audience, but it can also feel confining — especially for someone like me who is multi-passionate. Sticking to one topic can become stifling. I start to feel boxed in, like parts of me are being left at the door.

That’s why Vocal feels like a creative sanctuary. It’s the one platform where I don’t have to think about algorithms or authority. I don’t have to worry about whether my story “fits” a niche. I just write.

Writing From the Soul

On Vocal, I let myself be fully human. I talk about difficulties, failures, and vulnerabilities without worrying about whether it’s “on brand.” I share moments of joy, pieces of poetry, or reflections on the state of the world.

It’s not about positioning myself as an expert here. It’s about being a storyteller.

Balancing Strategy With Freedom

This doesn’t mean I’ve abandoned strategy altogether. On YouTube, my channel still focuses heavily on digital products and the systems behind building sustainable businesses. On Medium, I write with a similar lens, blending in personal stories to connect more deeply with readers.

But Vocal is where I go to breathe. To experiment. To create without overthinking. To be messy, vulnerable, and expansive.

Why It Matters

For me, creating nicheless content on Vocal isn’t just about writing whatever I feel like. It’s about honoring my creativity in its entirety. It’s about giving myself space to play without the pressure of being “the expert” all the time.

In a world that constantly tells us to narrow down, specialize, and stay in one lane, Vocal is my reminder that I can be many things at once. I can be a business educator, a poet, a storyteller, and a commentator — all in the same place.

And that balance — structured strategy on some platforms, free expression on others — is what keeps me from burning out.

Because at the end of the day, I’m not just here to build authority. I’m here to create.

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