5 Things Smart People Know About Their Brains

Your decisions are not yours at all, and your brain is very easy to bribe…

Earlier, Moran Surf earned a living by professionally hacking bank security systems (sponsored by the banks themselves to test these systems), but today he is engaged in the professional penetration of the human brain. The former hacker and graphic designer became a professional neuroscientist.

His studies on a person's ability to control his emotions, to use his dreams to infuse his brain or to get rid of certain habits, the study of free will, and the decision-making mechanism help to obtain valuable information for everyone, from the most important marketers to the audience of the World Economic Forum.

Here's what Surf talks about in the brain

1. Your decisions are not yours

Referring to the results of a study conducted by a group of judges, Surf cites all external and neurological decision makers, determining even the best time to be in front of the judge, namely immediately after breakfast or lunch.

For judges, as for all of us, things like light, color, weather, mood, recently heard songs, time of day, food intake, personal history, near future, and other less visible external conditions can significantly affect the positive direction or negative orientation of the requested decision.

It is worth noting that it is impossible to get rid of this type of subconscious conditioning. The best thing you can do is to acknowledge his presence, while you continue to consciously try to maintain neutrality.

2. Your dreams can be influenced

Moran Surf spent almost a year working on studying the implementation and lifted a person's habits by penetrating his dreams. According to the neurologist, our body falls asleep, but the brain does not stop working. So during sleep, there is a certain period in which the brain is engaged in rethinking life. Theoretically, during this period, certain smells, phrases, and emotions can be introduced into the memory.

For example, for smokers, Moran and his team sprayed cigarette smoke mixed with the smell of rotten eggs in the room where they slept. After that, the brain almost instantly began to associate cigarettes with the unpleasant smell of rotten eggs.

Negative and positive associations can be applied to a variety of habits, prejudices (racial, gender, social), diet, sports, and more.

3. Sleep as the main source of happiness

Even without introducing habits into your dreams, sleep is still the main source of human happiness, giving the brain enough time to recover.

Surfing refers to the research of a Nobel laureate, where it is claimed that rest influences a feeling of happiness much stronger than sports, volunteer work, spirituality, and social interaction. Notice, the money is not on this list.

Interestingly, Moran considers happiness in combination with spirituality and social interaction, calling them a cure for loneliness.

4. Your brain can be bribed

Surf collaborates with various companies. Merchandise manufacturers spend a lot of money to study the neurological factors that influence the purchase. Their generously paid research on brain hacking is the reason for the appearance of price tags ending in ".99", the red color of the seats in the cinema (it feels more dramatic), certain lighting of grocery stores, and the placement of goods in them. and even the lack of casino watches.

The same thing applies with advertising, as it has been scientifically proven that the ability to get some kind of benefit immediately increases the brain's dopamine production. That's why you are offered not one, not two, or even three, but 20 gifts at a time, if you dial the number on the screen right now. Why should you call right now? Because after 10 minutes, the dopamine level will drop to the initial level.

5. Your attention is focused on people

There is research that children listen to teachers with a specific focus more closely because their speech is more difficult to understand. The same goes for adults. When you hear Moran Surf with a Franco-Israeli accent tell his amazing stories, you inadvertently pay attention to him.