Serena Williams and her husband Alexis Ohanian are a united couple... except when it comes to financial investments

The pair have differing approaches when it comes to investing their money.

Serena Williams and Alexis Ohanian have a strong family and financial partnership yet despite their strong personal bond, the co-founder of Reddit recently revealed that the couple maintains a clear separation when it comes to investment decisions.

The move ensures their professional and personal spheres remain distinct and the 42-year-old father of Olympia and Adira opened up on the reasons behind the decision as he said, "We keep it very church and state. And that's, by design."

Serena fakes a smile over Venus' new partner

While they collaborate as life partners, their investment portfolios are largely handled independently and as the founder of venture capital firm 776, Ohanian has committed significant personal capital into the fund.

This serves both as a vehicle for his wealth and for institutional investors but despite this autonomy, he noted that Serena is involved in certain areas, particularly when investments intersect with sports.

"And we keep it; my wife and I are very church and state," Ohanian told CNBC. "You know, as I've said it's funny, all of my sports investments thus far, I have brought my wife into vis-à-vis.

"Like, 'Hey, we're married, and, you know, this is the thing I'm investing in. So obviously, you know, you're getting half of the upside that I am right?'"

While Ohanian occasionally advises Williams on organizational matters and business operations, Serena has also pursued her own investment ventures. Notably, she made her first direct investment in women's sports through the Toronto Tempo and he expressed pride in her initiative.

"It wasn't until she made the investment in the Toronto Tempo, that was actually her first investment in women's sports, and that was all her. And it was awesome to see," Alexis continued.

The couple's approach demonstrates a balance between Serena's sports expertise and her man's venture capital experience.

Though he describes himself as "very competitive" and focused on maximizing returns, Ohanian respects Serena's independence in decision-making.

By maintaining this clear distinction, Williams and Ohanian protect both their personal relationship and financial strategies, allowing each to operate with autonomy while benefiting from shared expertise when appropriate.

Their model highlights a modern approach to marriage and wealth management, blending collaboration with independence.

Serena sends Venus doubles tennis message

Beyond investments, the Williams family continues to be deeply involved in the tennis world as Serena recently reacted to her sister, Venus', U.S. Open doubles success, where she partnered with 22-year-old Leylah Fernandez.

The retired legend posted a humorous TikTok video capturing her reaction, captioned: "When you see your sister @VenusWilliams has a new doubles partner @leylahanniefernandez and you are really happy she's winning with someone else."

Venus' team defeated 12th-seeded Ekaterina Alexandrova and Zhang Shuai in straight sets, advancing to the quarterfinals.

Commenting on the TikTok clip, Venus described Serena's response as "very funny" and noted that her sister continues to serve as a trusted advisor, even in retirement.

The financial independence both Serena and Alexis maintain reflects a growing trend among high-profile couples. Instead of combining every decision, they allow room for individual judgment, personal growth, and unique risks, which in turn creates a healthier dynamic. This approach avoids unnecessary conflicts while ensuring both partners have equal control over their respective financial legacies.

For Serena, this independence has given her the ability to focus on causes close to her heart, including women’s empowerment and sports equity. Through her investments, she has become a role model for other female athletes looking to expand beyond the court and into the world of entrepreneurship.

Meanwhile, Alexis has built a strong reputation in Silicon Valley and beyond, with his venture capital firm making strides in the tech ecosystem. By keeping business separate, he ensures that their relationship remains grounded in love and family first, while financial discussions are handled with mutual respect and transparency.

The couple’s partnership also sets an important example for younger generations, particularly their daughters Olympia and Adira. Growing up in a household where independence and collaboration coexist, the children are likely to learn valuable lessons about responsibility, teamwork, and financial literacy from an early age.

Fans often admire the way Serena and Alexis publicly support each other. Whether in business, sports, or family life, their respect for one another shines through. By maintaining this healthy separation in finances yet uniting in their values, they show that a marriage can thrive when both partners are given space to succeed individually.

Ultimately, Serena and Alexis represent more than just a celebrity couple. They are a modern power duo who prove that love and independence can exist hand in hand, serving as an inspiring reminder that relationships can be both supportive and self-sufficient at the same time.