A Look Inside Distinctive Assets’ Massive 2025 “Everyone Wins” Gift Bags, Including a Fire Relief Component

Distinctive Assets is celebrating its 23rd year with the ultimate swag bag! The legendary “Everyone Wins” Nominee Gift Bag is back, presented independently by Distinctive Assets to a select group of Oscar® nominees.

Lash Fary, known as “The Sultan of Swag” shared, “While our gifts may be famous for being fun and fabulous, they also serve as a means to elevate small businesses, minority-owned brands, female entrepreneurs, and companies that give back. This year, on the heels of the historically tragic LA fires, we have found even more ways that our celebrity swag can do good in our community.”

While this year’s epic gift haul is packed with everything from luxe beauty essentials and dreamy vacations to top-tier health and wellness goodies, there are also significant give-back initiatives to assist those affected by the recent LA fires. Everyone Wins and Everyone Gives!

We had an opportunity to sit down with Lash and discuss some of the exciting brands and products in Distinctive Assets “Everyone Wins” 2025 Nominee Gift Bag.

Q: Distinctive Assets is doing something special after the wildfires and giving back via the “Everyone Wins” Nominee Gift Bags by partnering with Bright Harbor. Tell us how this came about.

LF: For this year’s bag I wanted to ensure that we included a fire relief component. I wanted it to be significant and impactful, not a care package with toothpaste and toothbrushes for the people who lost their homes. I found this amazing organization called Bright Harbor after talking to a lot of friends, one friend in particular had two family members who lost homes in the Palisades fire. She wanted to do something for them and she didn’t know what to do. She found Bright Harbor and she felt this organization would be good for me too. Bright Harbor is a disaster resource and recovery service and she bought her family memberships. What I love about Bright Harbor is that it doesn’t matter if you’re rich or poor, the resources that they provide are what everyone needs. It’s that component of feeling overwhelmed by the paperwork, feeling overwhelmed by the protocols, and how does one handle the insurance, how does one handle getting their money from the government, how does one vet vendors for remediation. Through Bright Harbor, you have access to a team of professionals and that’s all that they do is to help people navigate that process. They have two different memberships. There is a $150 monthly membership and they have a VIP $350 monthly membership. In our care packages that we delivered during Grammys week, we had 3-month memberships included.

Our “Everyone Wins” Oscar nominees we have included in their care packages too. They are each getting a one-year membership worth $3500. For example, Adrien Brody who lost his home in the wildfires can take advantage of it himself. What’s super cool is that they’re giving each nominee 10 one-year memberships that they can give to friends, family, neighbors, and even fans on Instagram! They are completely transferrable. Bright Harbor is making over $1,000,000 worth of their disaster recovery services available throughout Oscars week to us, which I think is pretty tremendous.

Q: Maison Construction has this wonderful service available with so many celebrities' homes affected by the fires that they can gift it to fire victims. Tell us how this service works.

LF: Absolutely. It is so cool and Maison Construction has participated with us for many years. Maison has this $50,000 gift and they waive their project management fees whether it is for a remodel or a rebuild. This year they are making it completely transferrable. They will handle all of the project management for anybody that the celebrities gift it to, and in addition to the project management fees being waived, Maison Construction is offering 50% off the construction services. It is pretty tremendous what they’re providing.

Q: We always have one of our favorite skincare brands included, Miage Skincare, what other brands should we know about?

LF: Yes, Miage is included again this year and this is their fifth year being a part of the “Everyone Wins” Oscar nominee gift bags. Miage is including their complete collection and they were also a part of the Grammys care packages. I love sharing their products, especially the eye elixir. Every year when I have shared that product with any of my girlfriends, they ask me for more. They have told me what a difference they have seen in how the product has improved their fine lines and the skin around their eyes.

We also have Petty Pout a female-founded lip care brand with SPF, and color hydration all in one. We have L’Oreal Paris providing a bag of over twelve of their iconic hair products and cosmetics. There are so many beauty products that I love to share, INSTYTUTUM has an anti-wrinkle brightening serum that I’m obsessed with that has Vitamin C in it that we’re including. We have ILIA Beauty which has these amazing lip products and they are a clean, skin-centric beauty which I love. ILIA has these mindfully crafted cosmetic brushes which are great.

Bored Rebel has a buy one, give one with their tee shirts including their “L.A. Strong” tees. OMGIGI Jewelry is doing L.A. strong bracelets and they are doing a give back.

There are lots of A-grade gifts for self-care and if they decide to re-gift it and repurpose it to give as care packages to someone in their family or their life, they are all great gifts.

Q: No one does hospitality better than Distinctive Assets. Tell us about JOALI (JOALI MALDIVES, JOALI BEING), SANTANI, and the Cotton House Hotel.

LF: Well, you know we always do trips. We have these three trips this year. It’s sort of a continuation of the self-care vibe. People have gone through so much whether they live in L.A. or not, and the stress of Oscars week, especially if they end up not winning. If they’re sort of bummed out about it, they can take a breather and the Maldives is a great place to go. They will have two different resorts from JOALI in the Maldives and it’s incredible. It is an art emirates community and they will have a $23,000 trip to JOALI. Santani is a luxury wellness retreat in the Sri Lankan hills and they can go there for five nights. If they want to keep it simple and stay in Europe they can go to Barcelona and enjoy a 5-star hotel called the Cotton House Hotel. We’re even giving them the luggage for all of their journeys. We’re working with Nomatic which has these practically indestructible check-in bags, super functional travel packs, and carry-ons. Lots of travel this year.

Q: I love to travel and stay at a nice hotel and enjoy the experience. What is it about Distinctive Assets hospitality and wellness gifts that celebrities love?

LF: I’m not a traveler myself. I’m a homebody. People often say that celebrities can afford their own trips. For them, it’s not about affording the trip. It’s about being busy and having the time to vet the location and figure out the details. These are turn-key trips. You have your assistant call JOALI and they have everything ready for you, and it is all-inclusive. You have a place to go, you have an itinerary, meals and it’s pretty simple. One of our celebrities went to the resort in Hawaii, and when Mark Ruffalo and Ed Norton went to the Italian resort, it was just simple for them. With all of this great stuff, they know that these trips have to be amazing. We get them from an amazing travel concierge who recommends different locations from her portfolio every year. We feel comfortable recommending these to our talent.

Q: Distinctive Assets is known for including trending and unique gifts in its swag bags. Included in this year’s nominee’s gift bag is the “Hermes of Marijuana.” Please share details.

LF: It is pretty fantastic and it is called Beboe. The packaging is spectacular and super high-end. This year we have four different cannabis options. Some of them are pre-rolled like dog walkers and they are doing a bunch of merchandise. RYTHM Premium Cannabis is included this year and we are hoping to do something with them during AMA week with the connection between music and cannabis. We also have Señorita a THC-infused non-alcoholic canned margaritas. A lot of people when they are out at the beach or taking a walk along the beach, and they can enjoy a pre-roll. It is completely legal here in California and we don’t ship it.

Q: With everything Los Angeles has been through this year, is the dollar value of the “Everyone Wins” nominee gift bags, not the focus?

LF: The dollar value is never my focus. It’s the media’s focus and obsession that if it dips below $180,000 the response is, “Oh my God, what’s happening!” Whether it’s a $180,000 gift bag or a $200,000 gift bag, it’s still a great bag. I’m never obsessed with the dollar value. This year it is worth over $200,000 and it turned out to be of high value. As a gift giver and a professional gift giver, I find a great gift has nothing to do with a price tag. Some of the best gifts I’ve gotten have not been the most expensive. Granted, we all love expensive gifts that are also fabulous. It’s nice when the two things intersect. But I think it can be the case that if it’s something small like the Karma Nuts, we’re including that are amazing snacks to have on the road. One of my favorite items to have in the gift bags is TruFru. TruFru are dark chocolate-covered, freeze-dried raspberries, and when I tried it I thought it was one of the most delicious and healthy snacks I have ever had. It’s a go-to treat for me now. With celebrities, it’s kind of the same thing, sure they love an expensive vacation, but if it’s a snack that their kids love and it’s gluten-free like the Karma Nuts, or if it’s a healthy and delicious way for them to get some fruit, or discover a new maple product like blanc par rouGe it doesn’t have to be an expensive item, as long as it’s an impactful item.

Q: After “Everyone Wins” nominees' gift bags are done, what is next on the calendar for Distinctive Assets?

LF: Next up for us is “Mother’s Day in Hollywood” and we are doing something AMA week (American Music Awards). We are also going to be doing something for Emmys week this year. I know so many people in the industry and I have a lot of friends that are TV series regulars. This year we’re going to do an unofficial Emmys suite in the fall. I will be a little busier than usual this year.

The following is a sampling of what’s inside the “Everyone Wins” gift bags.

Bright Harbor

Bright Harbor is offering nominees and media $1M worth of personalized disaster recovery support to give to over 300 families who are affected by the LA fires. Bright Harbor helps survivors navigate the complex recovery process of insurance, government benefits and finding trustworthy vendors for remediation, construction or anything else they need to rebuild.

Miage Skincare

Indulge in the ultimate skincare experience with the Miage gift set, featuring four luxurious products enhanced by our proprietary RIT-5 Skin Renewal Complex. Begin your day with the MANIFEST Day Lotion, a lightweight and hydrating formula that locks in moisture, protects against free radicals and preps your skin for flawless makeup application. The INVOKE Night Cream deeply restores and nourishes your skin overnight, working to undo the day’s damage and reveal a more radiant, youthful glow by morning. The AWAKENED Isotonic Eye Elixir targets the delicate eye area, providing a firming, smoothing effect with the power of the RIT-5 Complex, helping you achieve a more contoured and youthful look. Finally, the CLARITY Purifying Wash is a gentle, pore-purifying, deep-cleansing daily face wash packed with detoxifying, complexion-clarifying micro molecules for results that last.

L’ORÉAL PARIS

L’Oréal Paris creates a world of Parisian beauty with its innovative, high-quality products designed to inspire people everywhere. Our beauty gift bag for nominees includes a curated selection of the brand’s most iconic and newest Cosmetics and Hair Care products.

Nomatic

Nomatic makes highly functional, durable and innovative products for photography, travel and everyday life. Our gear is based on the belief that thoughtful design inspires confidence allowing you to live more intentionally. With over 22 compartments for organization, water-resistant materials & zippers and built to withstand everyday life, the Nomatic Travel Pack is the most functional bag ever. When more space is needed, this bag expands 50% and still counts as a personal item when flying.

FABULOUS HOSPITALITY

JOALI

Four-night stay at two award-winning luxury resorts in the Maldives: JOALI Maldives, the first art-immersive hotel in the Maldives, and JOALI BEING, the first and only wellbeing island in the Maldives. With a joie de vivre or "Joy of Living" philosophy, both all-villa resorts feature dedicated butlers known as "Jadugars" (the Maldivian word for "magician"), distinct innovative dining concepts, standout spa and wellbeing experiences and more, all with an unwavering dedication to sustainability.

Santani

A five-night luxury wellness retreat offering personalized spa treatments, gourmet wellness cuisine and breathtaking views of the serene Sri Lankan hills. Santani integrates the philosophy of human sustainability by healing the root causes of imbalance through a harmonious blend of ancient healing traditions and modern science, delivering a transformative and rejuvenating experience.

BUT WAIT THERE’S MORE

Ancestry

Behind every film is a story. Now it’s time to discover yours with Ancestry. Discover your ethnicity breakdown with AncestryDNA and build your family tree with a 3-month World Explorer membership to discover more about your family history. Collaborate with an Ancestry professional genealogist for a VIP Family History Experience, offering in-depth research into your family’s past – building your family tree back several generations and making discoveries using the more than 60 billion online historical records available. The genealogist can then walk you (and your family members) through the findings virtually.

Alamo Drafthouse Cinema

A collection of film-inspired merch, all with the Alamo Drafthouse signature touch! Each box is packed with exclusive, high-quality items like apparel, jewelry and collectibles, all designed to celebrate the biggest new movies while repping your favorite theater. Whether you're gearing up for a blockbuster night out or a cozy movie marathon at home, this box lets you show off your love for film—and Alamo Drafthouse—in style.

Beboe

Beboe, hailed as the “Hermès of Marijuàna,” is a luxury cannabis brand for those seeking a mindful and elevated experience. Intended to be socially dosed, the Beboe products featured include the Beboe Rose Gold Compact Mirror, Beboe branded cashmere socks and more.

blanc par rouGe

This gourmet gift set includes an exclusive selection of maple gourmet products for the delight of the stars and a beautiful maple wood cheese serving board. blanc par rouGe is a resource for a corporate clientele wishing to offer a present worthy of their recognition and is proud to place inclusion at the heart of its values: maple wood boards are produced by employees with mental and/or physical disabilities and boxes are pre-assembled by high school students entering the job market and facing challenges.

Boos Block by John Boos

The Boos Block cutting board is a versatile and durable kitchen essential crafted from sustainably sourced hardwood. With its reversible design, edge-grain construction, and generous thickness, it offers stability and longevity for everyday meal prep. Ideal for both home cooks and professional chefs, it combines functionality with the timeless quality for which John Boos is known.

Oxygenetix

A year’s supply of Oxygenetix aloe vera based breathable Oxygenating Foundation and Concealer. Artisan of Skin in Beverly Hills has partnered with Oxygenetix to offer their signature AOS facial.

Overnight Travel Bags

The Overnight Travel Bags Passport Wallet is a luxurious and functional accessory for the modern traveler. Crafted from premium vegan leather, this fully embossed wallet features a sleek design with six card slots and an ID holder on the left, a dedicated passport holder on the right and a cash compartment on the back. Perfect for keeping your essentials organized and easily accessible, it’s the ideal blend of style, convenience and eco-conscious elegance.

Maison Construction

Born and raised in Los Angeles, builder Justin Rezvanipour is committed to helping rebuild his hometown. Maison Contractors is offering nominees complimentary project management services to assist with the rebuilding process, along with a 50% discount on construction services. Each celebrity gift can be redeemed for themselves or they can direct the opportunity to support fire victims.

3d Wellness Retreats

Join 3d Wellness Retreats for an immersive virtual session to discover your inner peace and cultivate a more joyful life. Launched in 2018, 3d Wellness Retreats aims to assist individuals in shedding what no longer serves them and finding happiness in their daily routines.

VEDI

VEDI is a San Francisco-based luxury clean beauty brand inspired by the founder’s journey as a stroke survivor and a fusion of her Indian heritage with modern Western elegance. Designed for golden skin tones, each lipstick is crafted with organic ingredients, vegan, cruelty-free and made in the USA for a mindful, luxurious experience.

TruFru

What happens when you take ripe-picked, freeze-dried raspberries and coat them in high quality dark chocolate? Greatness. That’s what happens. In the form of bite-sized, pop-in-your-mouth treats you can eat any time, anywhere, of course.

Skanties Anti-Shapewear

Skanties: Luxurious Anti-Shapewear redefining comfort and confidence. Say goodbye to restrictive shapewear and hello to breathable, body-positive underwear designs that celebrate your natural shape. Skanties eliminates muffin tops, chafing and visible panty lines—empowering every body to feel free, fabulous and unapologetically themselves. Join the Anti-Shapewear movement and embrace the true you!

The Heart Company

The Heart Company: A Vegan, Heart-Crafted Perfume Collection. The Heart Company presents a luxurious vegan perfume collection designed to elevate the senses and celebrate life’s most meaningful moments. Each fragrance is meticulously blended with high-quality ingredients, embodying elegance, passion and artistry. This modern collection captures the essence of love, positivity, kindness and good vibes, offering daily inspiration and a celebration of beauty and self-expression. Perfect for those who cherish memorable experiences, The Heart Company’s perfumes are a heartfelt gift that transforms emotions into unforgettable moments.

Señorita

Señorita is a refreshing hemp THC-infused non-alcoholic margarita that gives you a light buzz, minus the hangover. Consciously made from pristine Mexican agave with pure, locally-sourced hemp THC. Señorita Lime Margarita is a bold blend of real lime juice, jalapeño extract and a touch of Himalayan salt, infused with 5mg of fast-acting THC for a refreshing sip with just 70 calories. Señorita Mango is a refreshing blend of real mango, Himalayan salt and 5mg of fast-acting THC, delivering tropical vibes with only 70 guilt-free calories.

The 97th Academy Awards hosted by Conan O’Brien will air live on Sunday, March 2, 2025, on ABC at 7 pm ET and 4 pm PT, and will also be available to stream live on Hulu.

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