Audio Podcast Marketing: Secret Weapon For Growth, Starting 2023

• There are over 460 million podcast listeners
• Around 1 in 5 internet users listen to podcasts
• There are an estimated 4 million podcasts
• Almost half of Sweden (47%) listen to podcasts
• There are well over 100 million US podcast listeners
• The average American tunes in to 8 podcasts per week
• Spotify and Apple Music have over 60 million combined US-based podcast listeners
• Half of US 12 to 34-year-olds listen to podcasts

The number of people that listen to podcasts has increased by over 40 million in the last year.

By 2025, global listeners are expected to surpass 500 million - around 23.5% of all internet users.

Here's a look at projected podcast listener growth through 2025:

US Podcast Listeners

In total, 38% of Americans have listened to a podcast within the last month. And 26% have listened in the last week.

The number of US podcast listeners has increased year-over-year since 2013, reaching an estimated 140 million.

So, using these statistics, you can answer," Why my Business Needs a Podcast

Audio Podcast is a part of Content Marketing

Yes, audio podcasting is a critical component of content marketing. Content marketing is a strategy that involves creating &sharing valuable content to attract & retain a specific target audience. Podcasts are an excellent medium for content marketing because they provide a platform for delivering valuable &engaging content to your target audience. By creating a podcast, you can share your expertise and knowledge on a particular topic, showcase your brand's personality & voice, and build a loyal following of listeners. Additionally, podcasting can help you reach new audiences &increase your brand's visibility, making it an effective tool for promoting your products/services. Overall, podcasting is an effective way to integrate content marketing into your overall digital marketing strategy and connect with your target audience in a meaningful way.

Creating Audio Podcast

Now, to make a podcast you can either:

Invest in a Good Mic, Invest Time & Effort, and Record Your Voice (Time Consuming)

Hire a Voice-Over Artist, Rent a Sound-Proof Sound Studio, Record VO Artist (comparatively Costly, Time-Consuming)

Get an AI Tool→give a text input→get Voice Recording (comparatively cheaper, takes just 2mins, unlimited Re-takes)

Why Create a Podcast with AI Tool?

Creating a podcast with AI tools can offer several benefits, such as improving production speed and reducing costs. AI-powered text-to-speech tools can help podcasters quickly convert written content into high-quality audio content, reducing the need for manual recording and editing. Additionally, AI-powered tools can also help podcasters generate unique voices and styles, enabling them to create custom content that resonates with their target audience. Furthermore, AI tools can also help podcasters save on production costs by automating tasks that would typically require professional voice actors or audio engineers. Ultimately, creating a podcast with AI tools can help podcasters streamline their production process and produce high-quality content that engages their audience, all while minimizing costs &saving time.

• Transform any text into speech
• Male & Female voices included
• Works with any video creation software: Camtasia, Adobe Premier, iMovie, Audacity, etc.

What are the Top-3 Complaints with Other Available AI Text-to-Speech Tools?

When it comes to AI text-to-speech tools, there are several complaints that users commonly have. The top three complaints include

1. poor voice quality sounds too robotic
2. lack of customization options, like:- tone of voice, inflection, intonations
3. limited language support, esp:- non-English languages

Many text-to-speech tools produce robotic and unnatural-sounding voices that can be difficult to listen to for extended periods. Additionally, some tools offer limited customization options, making it challenging to adjust the pitch, speed, and tone of the voice. Lastly, many text-to-speech tools only support a limited number of languages, which can be problematic for users who need to create content in multiple languages. These issues can make it challenging to create high-quality audio content that resonates with your target audience.

UNIQUE Features of Speechelo

1. The only text-to-speech engine that adds inflections to the voice
2. Over 30 human-sounding voices.
3. Read the text in 3 Tones:- normal tone, joyful tone, and serious tone.
4. Works in [English] and 23 other languages (Arabic, Mandarin, Danish, Dutch, English, French, German, Icelandic, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Welsh)

TTS Magic in 3-Clicks & 2-Mins

Click-1: Paste the Text

Click-2: Choose Voice, Tone, etc

Click-3: Generate & Download

Get Speechelo

After getting Speechelo, How to March Ahead

Audio podcast marketing is the process of promoting and publicizing a podcast to increase its reach &listenership. Here are some strategies for effective audio podcast marketing:

1. Define Your Target Audience: Identify who your target audience is &what type of content they are interested in. This will help you create a podcast that caters to their needs and interests.

2. Optimize Your Podcast for Search Engines: Optimize your podcast's title, description, and tags to make it easier for listeners to find your show through search engines and podcast directories.

3. Promote Your Podcast on Social Media Platforms: Share your podcast on social media platforms like Twitter, Facebook, and Instagram to reach a wider audience. Use relevant hashtags and tags to make it easier for people to find and share your content.

4. Collaborate with Other Podcasts: Collaborate with other podcasters in your niche to cross-promote each other's shows. This can help you reach new audiences and build relationships with other creators in your field.

5. Utilize Email Marketing: Build an email list of subscribers and use it to promote your podcast. Send out newsletters, updates, and exclusive content to keep your audience engaged and interested.

6. Attend Podcasting Conferences and Events: Attend industry events and conferences to network with other podcasters and learn new marketing strategies.