A Simple Guide to TikTok’s Promote Feature for Growing Faster

Every content creator’s dream is to reach as many people as possible. But does it actually happen? Due to several factors, even excellent videos go unnoticed, receive outcomes less than expected, or need much better performance. To tackle these aspects, creators implement several strategies, like opting for paid advertising or choosing to buy TikTok followers to make their profile popular soon. With a clear understanding of user demands, TikTok rolled out a feature called ‘Promote’ to get more eyes on your content and shine a spotlight on your videos to grow faster without breaking a sweat. In this guide, let us unpack how this feature works, why it is worth your time, and how to make it work for you!

What Is TikTok’s ‘Promote’ Feature?

Promote is an in-app feature that allows users to boost TikTok videos directly within the platform. The primary goal of this paid advertising option is to overcome the complications of ad campaigns. This feature is simple, streamlined, and perfect for all TikTok creators, irrespective of the differences. With this feature at your fingertips,

Show your video to more people who might not follow you yet.

Get more profile visits and grow your community to a greater extent.

Direct more viewers to your shop, portfolio, website, or landing page.

In short, Promote is a way of making sure your best content gets the spotlight it deserves on TikTok.

Why & When Should You Make Use of Promote?

The algorithms of TikTok are more than enough to push content, but sometimes, even great videos can get buried in the crowd for no reason. In such circumstances, Promote can be used to give that extra push to stand out. Here’s why it is a smart move.

If you are looking for immediate growth, Promote is a quick solution. Instead of waiting for the algorithm to pick up your video, you can take control of your reach.

Beyond getting more views, Promote is beneficial for garnering more engagement like likes, shares, comments, and followers.

When it comes to brands and businesses, Promote is a good choice to highlight products, run flash sales, or build awareness. Moreover, it is a mess-free option for those who want TikTok as an advertising platform.

How to Make Use of ‘Promote’ Feature on TikTok

Step 1: Pick a video to promote. If you want more followers, choose a video that represents your style or niche. If you drive traffic to a website, highlight a product or service.

Step 2: Tap the three dots on your chosen video and select Promote from the menu.

Step 3: The app allows you to select your objective. Some are more video views, ideal for increasing visibility, more followers to grow your profile, and more website visits to drive sales for businesses or creators with external links.

Step 4: You have two options for customizing your audience. One is Automatic Audience, which finds viewers who may be interested in your content. Another is Custom Audience, which allows you to target specific demographics like age, gender, interests, or location. Choose wisely!

Step 5: You can run a campaign for as little as $10. Choose how much to spend and how long to promote your video. TikTok will estimate your video’s reach based on your settings.

Step 6: Double-check everything, and once ready, hit Start Promotion. Your video is now on its way to reaching more people!

Tips for Making the Most of TikTok Promote Feature

Promoting a video is one thing, but ensuring it performs well is another. Here are some tips for reaping the benefits.

Even the best promotion won’t work if your video doesn’t grab the attention. To make your promotion worth investing in, create content with captivating visuals, clear messaging, and engaging content.

Start with TikTok’s automatic target option. Don’t hesitate to experiment with custom options to see what works best for your content and your audience.

Start with small investments to test the waters. If it seems worthy, scale up to see what brings you the most.

If Promote brings in new followers or comments, respond to them, say thank you, or follow back to build a loyal community. Want to keep track of only follower rates? Leverage a TikTok live follower counter and get real-time updates instantly.

The Bottom Line

‘Promote’ by TikTok is an incredibly versatile feature that makes creators and brands achieve their goals faster and smarter. No matter who you are, what your profile is, and where you are heading now, Promote simplifies reaching the right audience at the right time. So, what are you thinking about? Select your best-performing video, set your goal, and let TikTok Promote spread the word for you!