What you need to know about Gen Z

Gen Z, also known as the iGeneration, is the generation born between 1997 and 2012. They are the first generation to grow up entirely in the digital age, which has had a significant impact on their worldview and behavior. Gen Z is highly connected to their devices and uses them for everything from socializing to shopping to learning. They have shorter attention spans than previous generations and are used to getting what they want quickly.

Gen Z is highly entrepreneurial and independent, with a desire to create their own businesses and pursue their passions. They are not content with traditional career paths and are more likely to start their own businesses or work for themselves. Gen Z is passionate about social justice and equality, and they are more likely to support brands and causes that align with their values. They are not afraid to speak out against injustice and are more likely to get involved in activism and social issues.

Gen Z is more open about mental health issues than previous generations and is more likely to prioritize self-care and stress management. They are more financially savvy than previous generations, with a greater awareness of the importance of saving and investing. Gen Z is the most diverse generation in history, with a greater range of racial and ethnic backgrounds than any previous generation. They value authenticity and transparency, and they are not interested in traditional advertising.Here are some key trends that define Gen Z:

1. Digital natives: Gen Z is the first generation to grow up entirely in the digital age, and they are more comfortable with technology than any other generation. They are highly connected to their devices and use them for everything from socializing to shopping to learning.

2. Short attention spans: Gen Z has grown up in a world of instant gratification, and they have shorter attention spans than previous generations. They are used to getting what they want quickly, and they expect the same from their technology, entertainment, and education.

3. Entrepreneurial spirit: Gen Z is highly entrepreneurial and independent, with a desire to create their own businesses and pursue their passions. They are not content with traditional career paths and are more likely to start their own businesses or work for themselves.

4. Socially conscious: Gen Z is passionate about social justice and equality, and they are more likely to support brands and causes that align with their values. They are not afraid to speak out against injustice and are more likely to get involved in activism and social issues.

5. Mental health: Gen Z is more open about mental health issues than previous generations, and they are more likely to seek help when they need it. They are more aware of the importance of mental health and are more likely to prioritize self-care and stress management.

6. Financially savvy: Gen Z is more financially savvy than previous generations, with a greater awareness of the importance of saving and investing. They are more likely to start saving at a younger age and are more likely to invest in stocks and other financial instruments.

7. Diversity: Gen Z is the most diverse generation in history, with a greater range of racial and ethnic backgrounds than any previous generation. They are more accepting of diversity and are more likely to embrace different cultures and lifestyles.

8. Authenticity: Gen Z values authenticity and transparency, and they are more likely to support brands and influencers who are genuine and honest. They are not interested in traditional advertising and are more likely to be influenced by social media and peer recommendations. These are just a few of the key trends that define Gen Z.