shefe Oyerinde

What you need to know about Gen Z

Gen Z, also known as the iGeneration, is the generation born between 1997 and 2012. They are the first generation to grow up entirely in the digital age, which has had a significant impact on their worldview and behavior. Gen Z is highly connected to their devices and uses them for everything from socializing to shopping to learning. They have shorter attention spans than previous generations and are used to getting what they want quickly.