Vermouth Market Report: Consumption Trends & Growth Outlook

According to IMARC Group's latest research publication, The global vermouth market size reached USD 12.6 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 21.5 Billion by 2034, exhibiting a growth rate (CAGR) of 5.97% during 2026-2034.

How AI is Reshaping the Future of Vermouth Market

• Predictive Quality Control and Botanical Consistency AI-powered computer vision systems are transforming vermouth production by automatically inspecting botanical ingredients for quality, consistency, and proper mixing ratios.
• Flavor Profile Development and Recipe Optimization Artificial intelligence is revolutionizing how vermouth producers develop new flavor profiles by analyzing consumer preferences, cocktail trends, and botanical combinations.

• Supply Chain Visibility and Demand Forecasting AI-driven analytics platforms are helping vermouth producers optimize inventory management and predict seasonal demand fluctuations with unprecedented accuracy.

Gain Access to Verified 2026 Market Statistics

Vermouth Industry Overview

The global vermouth renaissance is being driven by the craft cocktail movement, with classic drinks like Negronis and Martinis experiencing surging popularity across metropolitan bars and upscale restaurants worldwide. Premium and artisanal vermouth brands now account for over 35% of new product launches, featuring innovative botanical blends, barrel-aging techniques, and organic certifications that appeal to sophisticated consumers.

Vermouth Market Trends & Drivers

The explosive growth of craft cocktail culture is the primary force behind vermouth's market expansion, with approximately 60% of cocktail recipes now incorporating vermouth as a key ingredient. Classic cocktails like the Negroni ranked among the top 5 most-ordered drinks at high-end bars throughout 2025, while the Martini experienced a major resurgence with both traditional and innovative variations appearing on menus worldwide.

Premiumization and artisanal production methods are reshaping consumer expectations, with discerning drinkers increasingly seeking high-quality vermouths featuring unique botanical blends and sustainable sourcing. More than 35% of consumers now favor premium variants with distinctive herbal profiles and reduced sugar content, driving producers to invest heavily in research and development.

The rapid expansion of e-commerce and ready-to-drink cocktail formats is democratizing access to premium vermouth products while creating new consumption occasions beyond traditional bar settings. Online retail platforms enable direct-to-consumer shipments, subscription-based vermouth collections, and access to craft offerings previously unavailable in conventional retail channels, driving approximately 30% of premium segment sales through digital channels.

Leading Companies Operating in the Global Vermouth Industry

• Atsby Vermouth
• Bacardi Limited
• Bodegas Martinez Lacuesta La Rioja Haro
• Branca International S.p.A.
• Contratto
• Davide Campari-Milano N.V. (Lagfin S.C.A.)
• Giulio Cocchi Spumanti Srl
• La Quintinye Vermouth Royal
• Quady Wines
• Ransom Spirits
• Uncouth Vermouth

Vermouth Market Report Segmentation

By Product:

• Dry Vermouth
• Sweet Vermouth

Sweet vermouth represents the largest segment due to its widespread use in popular cocktails and appeal to diverse consumer palates.

By Distribution Channel:

• Off-Trade
• On-Trade

Off-trade dominates the market due to increasing retail availability and growing home consumption trends.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Europe enjoys the leading position owing to traditional vermouth consumption culture and strong presence of established producers in Italy, France, and Spain.

Recent News and Developments in Vermouth Market

• January 2024: Davide Campari-Milano acquired a premium artisanal vermouth brand, expanding its portfolio with craft botanical blends targeting the growing premium cocktail segment.
• March 2024: Bacardi Limited launched "Martini Riserva Speciale," a premium vermouth line featuring rare botanicals, responding to increasing demand for luxury cocktail ingredients.
• May 2024: La Quintinye Vermouth Royal introduced organic vermouth variants with sustainably sourced botanicals, catering to environmentally conscious consumers seeking natural products.

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