Top 9 Best “Email Marketing” Services for Small Businesses in 2023 🧐

What is email marketing and why do you need it?

Email marketing is a great way to get your message across, whether you're a blogger and want to give your readers regular updates or you're a business trying to generate more leads . With email marketing, your message goes straight to the inboxes of the people you want to see.

If you have any website that gets traffic , then you need to do email marketing. Email marketing allows you to contact your visitors even after they have left your website .

Here are some benefits of email marketing:

• Increase in repeat visits : Over 70% of visitors who abandon your website will never return. When you build an email list , you can connect with your visitors by collecting their email addresses and sending them valuable content .
• Build a loyal following : Regular visitors are more likely to convert into customers than new visitors. In fact, studies show that it takes 3-4 visits to your website for your potential customers to actually consider doing business with you.
• Increase your sales : Email conversions outperform social and organic search traffic . If you're looking to make sales, then you need to get into email marketing.

How to Choose the Best Email Marketing Service

Choosing the right email marketing service that meets your needs is important for your business. Just because an email marketing company is popular doesn't mean it's always the best fit for your needs. It's easy to get overwhelmed with different choices because there are dozens of email marketing solutions on the market. That's why we're going to detail everything for you!

Here are some basic things you should focus on when choosing an email marketing service:

• Ease of use : It's important that the email marketing service you choose is easy to use and works with your business.
• Automation : Almost every service available lets you automate your email campaigns, but each does it in a different way. Take a look at how different tools automate your campaigns and see if they help meet your needs.
• Industry : Some services are intended to serve only certain industries. For example, ConvertKit was built specifically for editors. If that doesn't describe you, then you'll need to sign up for a service that better meets the needs of your industry.
• Pricing : Obviously, the tool you choose should fit your budget .

Also check out our article on how to create an email explosion the right way.

With these things in mind, let's compare some of the best email marketing services for your business.

9 Best Email Service Providers

1. Constant Contact – Best Email Service Provider
2. Sendinblue – The Best Bulk Email Service for Beginners
3. Drip – The Best Email Marketing Automation Tool
4. ConvertKit – The Best Email Tool for Publishers
5. AWeber – The Most Popular Email Service Company
6. Mailchimp – The Best All-in-One Marketing Automation Suite
7. GetResponse – The Best Email Sending Service for Webinar Marketing
8. MailerLite – The Most Affordable Bulk Mail Service
9. Keap – The Best Email and CRM Service for Customer Service and Sales

1. Permanent contact

Constant Contact is the most popular small business email marketing service . It comes with tons of customizable email templates that help you get a head start.

When you start, you'll be prompted to choose your industry and previous email marketing experience. Based on your selections, you will get personalized content and promotion ideas that will help you improve your email marketing.

Constant Contact offers unparalleled support with live chats, emails and discussion forums. They also have an extensive library of resources.

While most email marketing services offer 14 or 30 day free trials to test out the service, Constant Contact gives you full access to its tools for 60 days.

Email Plans :

Constant Contact pricing is based on the size of your email list.

• $5/month – Limited features
• $20/month – For 0-500 subscribers.
• $45/month – For 501 – 2500 subscribers.
• $65/month – For 2501 – 5000 subscribers.
• $95/month – For 5001 – 10,000 subscribers.

Constant Contact is the best solution for smart businesses new to email marketing .

Start today with Constant Contact.

2.Sendinblue

Sendinblue is email and SMS marketing software designed with simplicity in mind. Even an absolute beginner can easily start creating marketing campaigns without prior knowledge.

Depending on the interaction with the customer, you can send transactional messages with reliable delivery.

What sets Sendinblue apart from its competitors is that its pricing is based on the number of emails you send.

You can buy SMS credits separately, without expiry date.

Email Plans :

• Free – $0 for 300 emails per day and unlimited contacts.
• Lite – $25/month for 40,000 emails per month and no daily sending limit.
• Essential – $39/month for 60,000 emails per month and the ability to remove the Sendinblue logo from emails.
• Premium – $66/month for 120,000 emails per month and marketing automation features.
• Enterprise – Pricing varies and includes all premium features, a dedicated account manager, priority support, and more.

Sendinblue is the best solution for marketing beginners.

Get started with Sendinblue today.

3. Drip

Drip is the perfect solution for you if you are an online merchant who wants to convert your visitors into subscribers and customers through smart marketing automation. Drip is more than just an email marketing service. It allows you to have deeper conversations with your customers and send emails at the right time by understanding their buying intent and behavior.

You can personalize your messages based on behaviors such as cart abandonment, new users, returning visitors, people who clicked on a link on your site, and more.

Their wide range of integrations allow you to send text messages, display Facebook ads, and more, depending on your clients' workflow.

Drip offers a 14-day free trial.

Email Plans :

• Basic – The Basic plan costs $49/month for up to 2500 active subscribers.
• Pro – The Pro plan costs $122 per month for up to 5,000 active subscribers.
• Enterprise – The cost of this plan varies and is for people who have more than 5000 active subscribers.

Drip is the best choice for e- commerce sites and internet marketers.

Get started with Drip today.

4.ConvertKit

ConvertKit is the best email marketing tool for bloggers and publishers. It was designed especially for online creators like bloggers, podcasters, and YouTubers.

With ConvertKit, you can create attractive forms and send personalized emails to individual subscribers.

ConvertKit also makes email automation easy for publishers to understand. For example, you can use their visual automation builder to create powerful automated email funnels that help you guide a visitor through a journey of value.

ConvertKit lets you sign up for a 14-day free trial, so you can test out the service without any commitment.

Email Plans :

• $29/month – For 0-1000 subscribers and all features.
• $49/month – For 1000 – 3000 subscribers and all features.
• $79/month – For 3,000-5,000 subscribers and all features.

ConvertKit is the best solution for publishers.

Start using ConvertKit today.

5. Weber

AWeber is one of the most popular lead generation services for small businesses. It comes with all the essential tools you need to grow your email list. You can design email newsletters with the drag-and-drop builder, automate email sequences, and create mobile-friendly signup forms that display on any device.

Even better, you can easily integrate AWeber with your WordPress website , landing page builder or form builder.

Getting started with AWeber is easy. Just go to the AWeber website and sign up for a 30-day free trial. Once signed up, you will have access to all the premium tools that will help you grow your email list.

Support options include live chat, phone, and email with tickets.

Email Plans :

• $19/month – 0-500 subscribers for unlimited emails and all features.
• $29/month – 501 – 2500 subscribers for unlimited emails and all features.
• $49/month – 2501 – 5000 subscribers for unlimited emails and all features.
• $69 /month – 5001 – 10,000 subscribers for unlimited emails and all features.
• $149/month – 10,001 – 25,000 subscribers for unlimited emails and all features.

AWeber is suitable for all marketers in general, and especially those who are just getting started with email marketing.

Get started with AWeber today.

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