Saudi Arabia Home Appliances Market: Smart Appliances Adoption & Market Expansion

According to IMARC Group's latest research publication, Saudi Arabia home appliances market size reached USD 7.1 Billion in 2025. The market is projected to reach USD 9.4 Billion by 2034, exhibiting a growth rate of 3.25% during 2026-2034.

How AI is Reshaping the Future of Saudi Arabia Home Appliances Market

• Smart Diagnostics and Predictive Maintenance: AI-powered sensors continuously monitor appliance performance, automatically detecting issues and scheduling repairs before breakdowns occur, cutting downtime by up to 30% in connected refrigerators and washing machines.
• Energy Consumption Optimization: Machine learning algorithms analyze household usage patterns and adjust refrigerator cooling cycles, AC temperatures, and washing machine loads in real-time, helping Saudi families reduce electricity bills by 20-25%.
• Voice-Activated Control and Automation: AI assistants like Bixby and Alexa enable hands-free operation across kitchen and laundry appliances, allowing users to start dishwashers, preheat ovens, or check refrigerator contents through simple voice commands.
• Personalized User Experience: AI learns individual preferences for cooking temperatures, laundry cycles, and climate control, automatically adjusting settings for each family member and suggesting optimal appliance usage based on daily routines.
• Remote Monitoring and Smart Integration: IoT-enabled appliances connect to smartphone apps and central home hubs, letting consumers monitor energy usage, receive maintenance alerts, and control multiple devices from anywhere through unified platforms like SmartThings.

How Vision 2030 is Revolutionizing Saudi Arabia Home Appliances Industry

Vision 2030 is fundamentally reshaping the Kingdom's home appliances sector through economic diversification and technological advancement. The government launched Alat Company under the Public Investment Fund to localize smart appliance manufacturing across seven strategic sectors, creating over 39,000 jobs by 2030. Mega-projects like NEOM and Qiddiya are serving as pilot zones for smart home ecosystems, where entire apartment blocks showcase interoperable appliance platforms. With 99% internet coverage and 78% nationwide 5G availability, the infrastructure backbone now supports connected appliances at scale. Local content mandates are pushing global manufacturers toward joint ventures and domestic production facilities—LG already produces AC casings locally, while Samsung explores partnerships under the Alat umbrella. Government energy efficiency programs and subsidies encourage households to replace conventional units with smart, eco-friendly models that synchronize with smart meters, accelerating the transition toward sustainable living while reducing the Kingdom's carbon footprint.

Access a Sample Report with Up-to-Date Market Intelligence

Saudi Arabia Home Appliances Market Trends & Drivers:

The Kingdom's e-commerce revolution is transforming how consumers buy appliances, with digital sales channels now accounting for a rapidly growing share of transactions. Saudi Arabia's e-commerce sector reached USD 20 Billion in 2025, and online platforms offer consumers competitive pricing, detailed product comparisons, flexible payment options, and home delivery even to remote regions. Major retailers and manufacturers are expanding their digital presence with exclusive online deals and enhanced customer engagement. The convenience factor is massive—shoppers can compare multiple brands, read verified reviews, check detailed specifications, and make informed decisions from home. Fast delivery networks and sophisticated logistics infrastructure mean appliances arrive within days, while comprehensive after-sales support through digital channels builds trust. This shift is particularly pronounced among younger, tech-savvy consumers who prefer researching products online before purchasing. Manufacturers respond by investing heavily in digital marketing, virtual showrooms, and augmented reality tools that let customers visualize appliances in their homes.

Population growth is creating sustained demand across all appliance categories, with Saudi Arabia's population reaching 34.6 million in 2025 and growing at 1.78% annually. Rapid urbanization concentrates families in cities like Riyadh, Jeddah, and Dammam, where modern housing developments require full appliance outfitting. The expatriate workforce, settling into new homes for multi-year assignments, drives immediate demand for essential items like refrigerators, washing machines, and air conditioners. Young Saudi families forming new households create a natural replacement cycle, particularly as government housing initiatives accelerate homeownership. Rising household sizes in urban centers mean larger capacity appliances—bigger refrigerators, dual-drum washing machines, and powerful AC units—are becoming standard. Beyond residential demand, the construction boom in gated communities and high-rise apartments ensures consistent bulk orders from developers who pre-install appliances as premium amenities. This demographic momentum provides stable, predictable growth for manufacturers and retailers operating across the Kingdom's diverse regions.

The Kingdom's hospitality and tourism boom is generating substantial commercial demand beyond the residential sector. Passenger arrivals surged 58% in 2023 as Vision 2030 targets 70 million annual visitors by 2030 and 150 million total tourists. This ambitious goal requires massive infrastructure expansion—new hotels, serviced apartments, resorts, and furnished accommodation units across Riyadh, Jeddah, Makkah, and emerging destinations. Each property needs industrial-grade refrigerators, commercial ovens, high-capacity washing machines, dishwashers, and powerful air conditioning systems to handle guest volumes. Religious tourism to Makkah and Madinah drives year-round demand for durable, reliable appliances in hotels and hospitality facilities. Major developments like the Red Sea Project and Diriyah Gate require thousands of hotel rooms, each equipped with premium appliances offering guest comfort in the desert climate. Beyond tourism, the expanding corporate sector needs appliances for office kitchens, break rooms, and executive housing. This commercial channel offers higher margins and longer-term service contracts, making it increasingly strategic for appliance manufacturers expanding their Kingdom presence.

Saudi Arabia Home Appliances Market Industry Segmentation:

The report has segmented the market into the following categories:

Product Insights:

• Major Appliances
• Refrigerators
• Freezers
• Dishwashing Machines
• Washing Machines
• Ovens
• Air Conditioners
• Others
• Small Appliances
• Coffee/Tea Makers
• Food Processors
• Grills and Roasters
• Vacuum Cleaners
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• E-commerce
• Others

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in Saudi Arabia Home Appliances Market

• May 2025: Jimmy, a global home appliance brand, entered the Saudi Arabian market through an exclusive partnership with Amit Trading Co., introducing innovative and energy-efficient products to align with the Kingdom's growing demand for smart home solutions.
• March 2025: Samsung Electronics launched the Bespoke AI Jet Ultra, a cordless stick vacuum cleaner featuring advanced AI Cleaning Mode 2.0 and HEPA filtration system, improving cleaning efficiency and air quality.
• January 2025: LG Electronics opened its first flagship store in Khobar, expanding retail footprint to provide direct access to the latest smart products and technologies, reflecting commitment to innovation and smart home ecosystems.
• January 2025: LG Electronics partnered with Microsoft to embed Copilot AI agents into 2025 smart TVs and home appliances, enhancing device autonomy and energy optimization through advanced AI integration.
• May 2024: Arçelik Hitachi Home Appliances Sales Middle East (AHME) and Modern Electronics Company (MEC), a division of the Al Faisaliah Group, partnered strategically to distribute Hitachi Home appliances in Saudi Arabia, expanding product reach and supplying Saudi homes with reliable household appliances.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.