Master Amazon EBC Service to Generate Great Revenue

In 2021, the average number of sellers that joined Amazon in a day was 2,975. In total, 1,029,528 new sellers joined Amazon globally in the year 2021. This made Amazon the biggest eCommerce platform. The sellers are divided into electronics, beauty, health, fashion, sports, home, kitchen, books, etc.. In each category, they have to face competition.

While facing challenges in the large marketplace, sellers can use Amazon EBC services. This service generates great chances to attract more customers. Business owners can try the strategies to get more clicks, maximize brand credibility, and rank high among competitors. After gaining a top position through organic promotion, your business can earn a hefty amount. To start promoting your products, you should understand the basics, such as Amazon EBC.

What Is Amazon EBC (Enhanced Brand Content)?

Amazon EBC refers to Enhanced Brand Content. It is a premium content feature that supports brand registered sellers to add enhanced images and text in the product description. The rich content adds value to the products and makes them different from other products belonging to the same category. It is an easy measure to attract customer attention and drive conversions. Once sellers become approved brand owners, they have access to add EBC to products.

A well-written Enhance Brand Content provides detailed information about products to customers. This helps in convincing the customers and increasing the conversion rate. Online sales not only help in increasing your revenue but also improve the organic position of the brand.

Who can use Amazon EBC?

When listing the products on Amazon, everyone wants to create rich content for promotion. This can be possible through the Amazon EBC product listings service. You can begin by registering yourself on the Amazon brand registry. Once you get the approval, you can start by entering the template name and language. While writing the description, you should ensure that there are no grammatical errors. To make it informative and convincing, you can add keywords, pictures, and infographics.

Follow Easy Steps to Get Amazon EBC Approved

After creating the content, you might think why it took so long to approve the content? You might get worried if it is not approved which would act as a hindrance in the promotion of products. In this situation, it is wise to reflect on how to improve your EBC. You can prepare the product listing efficiently according to the guidelines. Let us look at the essential steps that can refine the content.

• Proofread to check grammatical errors
• Keep the content precise
• Use HD images to add value to the text
• Provide information-rich content
• Make it desktop-friendly

Amazon provides several measures to sellers for enhancing the product listing. Enhanced Brand Content (EBC) and A+ Detail Pages are the two most preferred measures to create rich content. Both these methods can be used to increase sales through different types of accounts. Let us first understand about A+ Detail pages.

What Are A+ Content Pages?

Amazon A+ Content provides an opportunity to present the brand and products to customers. These content pages include images, charts, detailed descriptions, and narrative copy. It will help sellers to engage more customers on their product pages. As a result, there will be an increase in sales by 3-10%. Through images, comparison charts, and HD videos, you can showcase your brand. It is a better way to convey the value of products and make customers informed. With a good understanding of the products, they can easily make buying decisions.

Which is better - A+ Pages Or Enhanced Brand Content?

Usually, when someone starts a business on Amazon, they get confused between A+ Pages and Enhanced Brand Content (EBC). If you are also one among them, you should first understand the use of both. In case, you are a first-party seller then A+ is the right choice for you. If you are a third-party seller, you should better try using EBC. Both EBC and A+ pages allow you to discuss the story of your brand. You can also talk about the uses of your products and how they are different from other brands. This will showcase the value of your brand.

One of the differences between A+ pages and EBC is accessibility. Both A+ pages and EBC provide rich content, but A+ pages offer modules and allow you to focus on heavy descriptions. Using text and image creation provides an easy-to-understand description. Irrespective of the tool used, you can notice an increase in ranking.

How much does it cost?

Before going to use any service, every business owner thinks about expenses. They decide to use the service after considering all the factors including money. One of the best parts of using Amazon EBC is you do not have to pay a single penny. Sign up through the Brand Registration, which is free of cost, and take advantage of the service. This is one of the reasons why new business owners are encouraged to take advantage of this tool. So, what are you waiting for? If you are a registered seller on Amazon, you can make the best use of this tool to promote your products.

What are the benefits of creating EBC?

In the competitive market, sellers cannot leave an opportunity to be on the top. All businesses need to develop a trustworthy image online. With amazing Amazon EBC pages creation services, businesses can develop a good reputation in the market. This makes it easy for them to convert a visitor into a customer. As soon as the visitor opens your listing, you have a few seconds to impress the visitor. Within this time, if you can engage visitors, there are higher chances of converting them into customers. In addition to this, there are more benefits of Amazon EBC services. Let us take a look at them:

Some important features of products can be added to the description. Especially, the points that are not included in the bullet points can be highlighted in EBC content. This can provide buyers with detailed information about the product and make it easy for them to make the decision.

Customers generally get attracted by images. While visiting the website, visitors will first check out the images, and if they find them appealing, they can decide to buy.

With Amazon EBC services, there are higher chances of increasing the traffic on your website. This can also enhance the conversion rates and bring in more buyers.

Amazon EBC services help in creating brand awareness. With EBC services, detailed information is provided to customers. This makes it easy for customers to do a comparison and select a product. Generally, customers remember the products that are provided with more details. Amazon EBC boosts the brand value among customers in the market.

Amazon EBC provides complete information on the product. This provides good information to customers. The customers place an order after getting satisfied with the information about the product. This reduces the chances of returning products.

Final Words

Amazon EBC listing provides ideas to be on top in the competitive marketplace. It is an important service used to attract potential customers. If you are a new vendor on Amazon, you can make use of the Amazon EBC service and reach more customers. The details of the products provided in a rich content form will drive more traffic and increase sales.