DeepSeek AI - Statistics & Facts (2025): Users and Growth Trends

Founded in 2023, DeepSeek AI is a Chinese AI startup that has rapidly emerged as a major competitor in the AI chatbot space, challenging industry leaders like ChatGPT, Claude, and Gemini.

With its cost-efficient yet high-performing model, DeepSeek AI has gained traction among businesses, researchers, and everyday users worldwide. Since the public release of DeepSeek-R1 on January 20, 2024, the chatbot has attracted global attention, reportedly outperforming several US-based AI models.

Today, DeepSeek AI ranks as the #1 most downloaded app in the App Store across 160+ countries, accumulating over 2.6 million downloads on both the App Store and Google Play. However, as a private company, DeepSeek AI does not disclose many operational details.

This article compiles key statistics and growth trends for 2025, providing the most comprehensive analysis available.

Key DeepSeek AI Statistics (January 2025)

• Monthly Active Users (MAU): 33.7 million
• Daily Active Users (DAU): 22.15 million
• Training Data Scale: Pretrained on 14.8 trillion tokens
• Total App Downloads: 21.66 million
• Website Weekly Unique Visitors: 15.9 million

DeepSeek AI User Base Growth (2024-2025 Trends)

Since its launch, DeepSeek AI has experienced exponential user growth. While ChatGPT dominated the AI chatbot market in previous years, DeepSeek AI is now gaining significant traction, particularly in China and among AI researchers.

User Growth Trends

• Global Adoption: DeepSeek AI is widely used across Asia, North America, and Europe.
• Industry Adoption: Enterprises, academic institutions, and independent developers are increasingly integrating DeepSeek AI into their operations.
• Top Three Markets: China, India, and Indonesia account for 51.24% of total monthly active users.
• Growth Rate: User base has expanded at an estimated annual growth rate of 26% CAGR (compound annual growth rate) since 2024.

DeepSeek AI Monthly Active Users by Country (January 2025)

• China: 30.71%
• India: 13.59%
• Indonesia: 6.94%
• United States: 4.34%
• France: 3.21%

DeepSeek AI App Downloads

As of February 5, 2025, the DeepSeek AI app has been downloaded over 21.66 million times worldwide across Google Play and the App Store.

• Google Play Downloads: 15.22 million
• App Store Downloads: 6.45 million

Daily Download Trends (January 20 – February 5, 2025)

• January 20, 2025: 78,674
• January 21, 2025: 128,942
• January 22, 2025: 197,342
• January 23, 2025: 242,258
• January 24, 2025: 283,510
• January 25, 2025: 431,165
• January 26, 2025: 677,870
• January 27, 2025: 1,855,689
• January 28, 2025: 2,343,394
• January 29, 2025: 2,648,047
• January 30, 2025: 2,541,929
• January 31, 2025: 2,287,335
• February 1, 2025: 1,847,521
• February 2, 2025: 1,626,693
• February 3, 2025: 1,426,645
• February 4, 2025: 1,244,414
• February 5, 2025: 1,313,998

DeepSeek Website Traffic

As of January 20-26, 2025, DeepSeek’s website received 15.9 million unique visitors, marking a sharp increase from 5.1 million unique visitors the previous week (January 13-19, 2025).

DeepSeek Website Visitors by Country (January 20-26, 2025)

• United States: 2,100,000 (12.99%)
• China: 1,900,000 (11.86%)
• India: 1,200,000 (7.77%)
• Russia: 738,900 (4.64%)
• Bangladesh: 44,400 (0.28%)

DeepSeek AI User Demographics

DeepSeek AI’s audience skews younger, with the 18-24 age group making up the largest portion of users on both Android and iOS platforms.

Age Group Distribution

• 18-24: 37.0% (iOS), 44.4% (Android)
• 25-34: 23.8% (iOS), 13.2% (Android)
• 35-49: 16.1% (iOS), 14.4% (Android)
• 50-64: 22.8% (iOS), 27.0% (Android)
• 65+: 0.4% (iOS), 1.1% (Android)

Additionally, DeepSeek AI’s user base leans male, with a higher proportion of male users across both platforms.

DeepSeek AI Performance vs. Competitors

DeepSeek AI has demonstrated strong performance in comparison to established AI chatbots like ChatGPT and Claude.

Strengths

• Multilingual Capabilities: Supports multiple languages, making it attractive to a global audience.
• Efficiency: Faster response times compared to some competitors.
• Cost-Effectiveness: More affordable API pricing for developers.

Weaknesses

• Creativity Limitations: Less flexible in generating creative responses compared to ChatGPT.
• Smaller Dataset: Training data is less extensive than OpenAI’s GPT models.

DeepSeek AI Revenue Model & Monetization Strategy

Unlike OpenAI’s ChatGPT, which employs a premium subscription model (ChatGPT Plus) and enterprise solutions, DeepSeek AI’s revenue model is still evolving.

Monetization Strategies

• API Access: Developers can integrate DeepSeek AI into applications.
• Enterprise Licensing: Companies use DeepSeek AI for automation.
• Partnerships: Collaborations with tech firms and academic institutions.

Future Predictions for DeepSeek AI

Given its rapid growth, DeepSeek AI is poised for continued expansion in the AI chatbot market. Some key projections include:

• Expansion into More Languages and Markets: Increased adoption outside of China.
• Regulatory and Ethical Challenges: AI governance issues may impact growth.
• Potential for Surpassing ChatGPT: While ChatGPT still dominates, DeepSeek AI could become a strong alternative, especially in Asia.

Conclusion

DeepSeek AI is making significant strides in the AI chatbot industry. Its rapid user growth, technological advancements, and competitive pricing position it as a serious contender against ChatGPT and other AI models. As DeepSeek AI continues to evolve, it will be interesting to see how it shapes the future of AI-powered conversations.