Africa Confectionery Market Size and Forecast 2025–2033

The Africa Confectionery Market is expected to grow substantially, with a value of around US$ 4.71 billion in 2024 and is forecast to climb to about US$ 8.74 billion by 2033. This reflects a compound annual growth rate (CAGR) of 7.11% from 2025 to 2033, according to Renub Research. The surge is driven by urbanization, rising disposable incomes, and a growing appetite for indulgent treats such as chocolates, candies, and chewing gum.

Africa’s Confectionery Culture: A Blend of Tradition and Modern Taste

Confectionery—ranging from chocolates and candies to gums and bars—holds a special place in Africa’s culinary and cultural landscape. From traditional treats like Nigeria’s chin chin and puff-puff to East Africa’s halva made from sesame and honey, sweets often mark celebrations, hospitality, and community gatherings.

As globalization spreads and Western food culture gains traction, modern packaged sweets have entered African homes, reshaping consumption habits. Today, both local and international confectionery brands coexist, blending heritage with innovation.

In many countries, confectionery is not just food—it’s a social experience. Street vendors selling candies and gums support local economies and provide employment. With the rise of urban centers, supermarkets, and e-commerce, access to these treats is becoming easier than ever.

Key Growth Drivers in the Africa Confectionery Market

1. Rapid Urbanization and Changing Consumer Behavior

Africa is the world’s fastest-urbanizing continent, with cities expanding at an average rate of 3.5% annually. By 2050, urban populations are projected to double to 1.4 billion, transforming lifestyles and consumption patterns.

Young professionals and middle-income families are increasingly drawn to convenient, indulgent snacks like chocolates and gums. These are not just comfort foods—they’re small luxuries in a busy urban life. The expansion of retail outlets, malls, and convenience stores across cities like Lagos, Nairobi, and Johannesburg ensures wider product access.

As incomes rise, impulse purchases—like a quick chocolate bar or mint—are becoming part of daily routines. With urban consumers exposed to global advertising and social media trends, brand recognition is also surging.

2. Expanding Retail and Distribution Networks

The rapid expansion of modern retail infrastructure is another major force behind market growth. Supermarkets, convenience stores, and kiosks are spreading across Africa, making confectionery products more accessible.

International retailers such as Carrefour (operating in over 7 African countries) and Massmart (with 287 stores in South Africa) are helping global brands like Nestlé, Mars, and Mondelēz International penetrate new regions. Meanwhile, domestic producers are reaching rural consumers through small-scale retailers and informal markets.

The rise of e-commerce and mobile-based retail is another game-changer. Online platforms are now distributing everything from premium chocolates to energy bars, particularly in urban middle-income markets.

3. Youth Demographics and the Demand for Indulgence

Africa’s demographic advantage—over 70% of its population under 30 years old—is a massive growth lever for confectionery. Young consumers seek variety, novelty, and fun, making them the perfect audience for candies, gums, and flavored chocolates.

According to the Mondelez International State of Snacking Report (2023), 75% of South African consumers enjoy discovering new snacks. This youthful enthusiasm drives demand for innovative flavors, trendy packaging, and social-media-driven marketing campaigns.

Confectionery is increasingly seen as an affordable luxury, perfect for daily indulgence or celebration. Brands that tap into this emotional connection—through taste and storytelling—are thriving.

Challenges in the Africa Confectionery Market

1. Supply Chain and Infrastructure Gaps

Despite promising growth, supply chain bottlenecks remain a challenge. Many African nations face issues such as limited cold storage, poor road networks, and unstable electricity, all of which make the distribution of perishable products like chocolate difficult.

High logistics costs, spoilage risks, and raw material import dependence (for items like cocoa butter, sugar, and dairy) further strain operations. To address these barriers, companies are investing in localized production, warehousing, and better logistics.

2. Rising Health Awareness and Sugar Concerns

As Africa urbanizes, health consciousness is rising. Consumers are becoming aware of the risks associated with excessive sugar intake, leading to moderated consumption. Some governments are exploring sugar taxes and stricter labeling laws.

This trend has sparked a gradual shift toward sugar-free, low-calorie, and fortified confectionery options. However, developing and marketing such products in price-sensitive markets remains a challenge. The balance between indulgence and wellness will define the next phase of confectionery innovation in Africa.

Segment Insights: What’s Sweetening Africa’s Market

1. Dark Chocolate – The Premium Indulgence

Africa’s dark chocolate segment is rapidly expanding as consumers view it as a sophisticated and healthier alternative. Urban middle-class consumers are drawn to its high cocoa content, antioxidant benefits, and premium image. Global brands like Lindt and Afrikoa are responding with varying cocoa percentages and smaller, affordable packs.

2. Milk and White Chocolate – Mass Market Favorites

Milk and white chocolates dominate African sales due to their creamy taste and affordability. These products are especially popular among children and families and are central to festivals and gifting occasions. Local brands often incorporate regional flavors like coconut, peanut, or tropical fruit, giving them a competitive edge.

3. Chewing Gum – From Sweet Fun to Functional Freshness

The chewing gum market in Africa is evolving fast. While sugar-based gums still sell well in rural and youth markets, sugar-free and functional gums—often infused with xylitol or mint—are gaining traction among health-conscious consumers. Brands like Wrigley’s and Perfetti Van Melle are capitalizing on this trend with innovative flavors and sleek packaging.

4. Protein and Snack Bars – Health on the Go

Though still niche, the protein bar segment is one of the fastest-growing, fueled by urban fitness trends and active lifestyles. Gym-goers, athletes, and professionals are turning to protein-based snacks for convenience and nutrition. Local producers are experimenting with affordable, locally sourced ingredients such as peanuts and soybeans to tap into this emerging market.

5. Lollipops, Toffees, and Nougats – Timeless Favorites

Affordable, colorful, and long-lasting, lollipops remain a top-selling confectionery for children. Similarly, toffees and nougats maintain strong demand across rural and urban areas due to their chewy texture and shelf stability. Local producers frequently introduce new flavors—caramel, nut, or coconut—and enhanced packaging to withstand hot climates.

Distribution Dynamics: Convenience is King

Convenience stores play a pivotal role in confectionery sales across Africa. Strategically located near schools, offices, and transport hubs, they cater to impulse buyers looking for single-serve treats.

Meanwhile, supermarkets and hypermarkets continue to dominate urban markets, while online retail stores are emerging as modern alternatives, offering home delivery and broader product choices. The growing synergy between traditional and modern trade channels is ensuring deeper market penetration.

Country Insights: South Africa and Nigeria Lead the Way

South Africa

South Africa boasts the most advanced confectionery market in the region. Its diverse product range—chocolates, gums, and candies—caters to every income group. With robust cold-chain logistics and modern retail infrastructure, premium and sugar-free products are gaining momentum. Digital marketing and e-commerce are further boosting sales.

Nigeria

Nigeria is one of Africa’s fastest-growing confectionery markets, driven by its youthful population and expanding middle class. Affordable, small-pack chocolates and candies are daily staples. Local brands are innovating with indigenous flavors, while international players expand their presence through retail chains and promotional campaigns. Despite infrastructure hurdles, Nigeria remains a vibrant hub for market expansion.

Key Market Segments

By Confection Type:

Chocolate (Dark, Milk, and White)

Gums (Bubble, Sugar, and Sugar-Free)

Snack Bars (Cereal, Fruit & Nut, Protein)

Sugar Confectionery (Hard Candy, Lollipops, Mints, Gummies, Toffees, Nougats)

By Distribution Channel:

Convenience Stores

Online Retail

Supermarkets/Hypermarkets

Others

By Country:

Egypt

Nigeria

South Africa

Rest of Africa

Key Players in the Africa Confectionery Market

Afrikoa

August Storck KG

General Mills Inc.

Kellogg Company

Mars Incorporated

Mondelēz International Inc.

Nestlé S.A.

PepsiCo Inc.

The Hershey Company

Final Thoughts: Africa’s Sweet Future

Africa’s confectionery market stands at a fascinating intersection of cultural richness and modern innovation. The continent’s young, urbanizing population, growing income levels, and digital transformation are setting the stage for unprecedented growth.

While challenges around infrastructure and sugar regulation persist, brands that localize flavors, invest in logistics, and promote healthier indulgence are poised to lead. From traditional treats to trendy protein bars, Africa’s sweet tooth shows no signs of slowing down.