Labubu Doll: Viral Toy or Demonic Presence in Disguise?

Right now, there’s a strange little doll showing up everywhere. Its name? Labubu.

At first glance, it might just look like another collectible toy—small, quirky, with big eyes and a mischievous grin. But scroll through TikTok or Instagram, and you’ll see something much bigger happening. People are obsessed. They’re lining up for hours. Paying thousands of dollars. Celebrities are carrying it like it’s the next fashion accessory.

But there’s also a darker side to the story. Some people swear that bringing Labubu into your home invites bad energy, even demonic forces. Creepy, right?

So… is Labubu just a viral trend with great marketing? Or is there something more going on?

Let’s dive into the world of this weird little doll—and try to separate the fear from the facts.

Where Did Labubu Even Come From?

Labubu isn’t new—it actually started back in 2015 when a Hong Kong artist named Kasing Lung created a storybook series called The Monsters. Unlike your typical adorable characters, Labubu was different. It wasn’t pretty. It had jagged teeth, wild eyes, and a grin that looked part joyful, part haunted.

Kasing Lung had a simple idea: instead of creating something flawless and sweet, why not make a character that’s weird, imperfect, and memorable?

People loved it.

Fast forward to 2019, and Chinese toy company Pop Mart decided to turn Labubu into a collectible figure using a concept called the blind box—basically, you buy a sealed box, but you don’t know which version of the doll is inside.

• Think of it like a toy version of a lottery ticket.

• The Blind Box Craze—and the $$$

Blind boxes are addictive. You keep buying them, hoping you’ll get that rare edition. And with Labubu, rarity is everything. Some versions are super limited, and when collectors get their hands on them, prices go through the roof—one reportedly sold for $10,000. Yes, for a doll.

The standard retail price? Just $17 to $29.

So now, Labubu isn’t just a cute (or creepy) toy—it’s become a status symbol. And naturally, when big money is involved, everyone wants a piece of the action.

Celebrities and the Labubu Effect

It didn’t take long for celebrities to jump on the trend—or maybe Pop Mart made sure they did. From Lisa (BLACKPINK) to Dua Lipa, Rihanna, David Beckham, and even Kim Kardashian, major stars have been seen holding or promoting Labubu.

That kind of exposure sends a clear message: Labubu isn’t just for kids or toy nerds. It’s fashion. It’s collectible. It’s cool.

And once something becomes “cool” in pop culture, things really take off.

Wait... Is Labubu Cursed?

But then came the rumors.

Suddenly, social media was full of eerie stories. People claimed they brought Labubu home and started experiencing weird stuff—bad dreams, sleep paralysis, and a feeling like something dark had entered their space. Some even claimed Labubu was haunted, or that it attracted evil spirits.

Let’s be honest—if you’ve seen the doll, you might understand why people say that. Labubu has a kind of unsettling vibe. It’s cute, but in that “this thing might crawl across my room at night” kind of way.

Is it true? Is Labubu cursed?

Realistically, there’s zero proof of anything supernatural. No expert, priest, or ghost hunter has confirmed anything. But the internet doesn’t need proof—just a few viral stories and some creepy music in the background, and suddenly, people believe anything.

Still, the rumors are fascinating. They add to the mystery. And ironically, they might actually make the doll more desirable to some people. A “haunted” toy? That’s practically a collector’s dream.

Brilliant Marketing—or Something Else?

From a business point of view, Labubu is a genius move. Pop Mart combines limited edition scarcity, celebrity hype, and emotional storytelling to create a product that people not only want—but chase. Add in rumors of curses and mystery? That’s next-level brand awareness.

Also, Labubu is protected by something called IP rights (Intellectual Property), which means only the official creator and authorized partners can legally sell it. This keeps the doll exclusive, high-value, and collectible—like a designer handbag or rare sneaker drop.

Last year alone, Pop Mart made over $1.8 billion in revenue. Nearly $480 million of that came from IP-specific characters like Labubu. Not bad for a strange little monster with a toothy grin.

Why Are We So Drawn to Things Like This?

Maybe Labubu’s success says something about us. We live in a world that’s fast, filtered, and perfectly packaged. Labubu is the opposite—it’s a little creepy, a little imperfect, and kind of hard to explain. But maybe that’s exactly why people love it.

It taps into something emotional. Nostalgia. Curiosity. Even fear.

Labubu isn't just a doll anymore. It's a reflection of how internet culture, marketing, and myth can turn something small into a global obsession—one blind box at a time.

So whether you think it's cute, creepy, cursed, or just overhyped, there's no denying this:

Labubu is not your average toy.