How to Understand Key Demographics for Med Spas

In today's competitive market, med spas need more than just referrals to succeed. This is why many owners are turning to marketing agencies to help them develop comprehensive strategies that can effectively reach their target audience.

Whether you just opened the doors of your med spa or you've been in business for a while and are looking for new ways to revamp your marketing strategy, you can start by looking into one of the most critical aspects of marketing: knowing (and targeting) your key demographics.

What Are The Key Demographics For Med Spas?

It won't come as a surprise to many med spa owners that women are the dominant demographic when it comes to cosmetic treatments.

• In 2022, women made up 88% of med spa patients
• Women between 35 and 54 make up 52% of patients
• 21% were women aged 55 or older

A surprising trend has been the popularity of cosmetic treatments among the younger demographic. Women aged 18 to 34 made up 26% of patients, the second-largest age group in the demographics

Just because women make up the primary clientele at med spas doesn’t mean you should solely focus on the female population when you plan your marketing strategy. While men haven’t exactly been breaking down the doors to get into med spas, they are showing more interest. Again, the younger demographic is giving us a bit of a shock, as they surged 6% from 2019. The 18- to 34-year-old demographic now comprises 26% of males who visit med spas.

How Can You Market Your Med Spa Services To The Key Demographics?

Knowing which demographics are currently interested in Med Spa services is good. However, you shouldn’t hyperfocus on one demographic. You should still market your services to potential patients. How do you continue to advertise to a general audience while still recognizing who your target audience is and what they like?

One of the best marketing methods is to run your ad campaigns on a wide range of platforms. While younger generations will likely see social media ads, older generations may be more familiar with your brand from a sponsored ad in a Google search.

Email campaigns are an excellent way to reach everyone who's expressed interest in your med spa’s website and patients who have previously visited your location. Use these emails as an opportunity to offer discounts or deals on multiple appointments and introduce new services. These strategies will keep your patients interested in your med spa and ready to schedule their next appointment.

How To Connect With Key Demographics

Advertising sounds simple enough, but you have to make your ads relatable. As a med spa, you’re marketing something everyone could theoretically use. You want to make your services sound appealing and highlight their many benefits. It's also essential to make sure that you're writing your content, social media posts, ads, etc., with your patients in mind. Keep your content simple and friendly. People like to do business with companies they can relate to on a personal level.

Dive Into The World Of Med Spa Marketing

It’s a lot of work learning how to market your med spa. Fortunately, realdrseattle specializes in marketing med spas and the services they offer. If you need a hand juggling your patients and the marketing side of your business, schedule a consultation with the realdrseattle team (obviously, we’ll handle the marketing while you continue to handle patients. We don’t have the medical licensing for that).